Industry News
Helio Gaming boosts bet on lotteries offering with Mega Sena draw
Famous lottery now comes with Dynamic Jackpot
Innovative supplier Helio Gaming has boosted its betting on lotteries proposition by adding the famous Mega Sena draw to its portfolio.
The latest offering has two weekly draws held on Wednesdays and Saturdays in Brasillia at 20.00 BRT and will appeal to players across Latin America and beyond.
Customers can buy tickets for as little as âŹ1.30 and then select six numbers between 1-60 for the chance to win life-changing prizes.
Richard Mifsud, CEO of Helio Gaming, said he was delighted with the new addition, which joins betting on the likes of the Euro Millions, Power Ball, and Mega Millions, along with the incorporation of some exciting features.
âMega Sena is a fantastic addition to Helioâs ever-growing suite of innovative lottery games and will help to further internationalise our offering.
âThe game will have the same feel and look of our other betting on lottery products with the inclusion of our Dynamic Jackpot feature.â
Helioâs Dynamic Jackpot features four tiers giving players the option to reduce the jackpot amount leading to a lower ticket price.
Mifsud added: âThis feature is especially attractive in emerging markets for those players who still want to be in with a chance of winning big prizes with a smaller stake. We believe both it and Mega Sena will prove to be a very exciting addition to our partnerâs platforms.â
Mega Sena is latest announcement in a busy period for Helio, which recently added Live Lottery to its portfolio and announced a commercial deal with BetConstructâs B2C online sportsbook and gaming brand Vbet.
Industry News
Double win for Kaizen Gaming at the SBC Awards Latinoamérica 2024
Kaizen Gaming, one of the biggest GameTech companies in the world, had an impressive double-win at the SBC Awards LatinoamĂ©rica 2024 on the 31st October in Miami, Florida. Awarded âBrazilian Market Entrant of the Yearâ, and âMarketing Campaign of the Yearâ, the two wins follow an impressive year of growth and exposure for Kaizen Gaming, as well as its premium brand Betano, across Latin America and globally.
Betano is rapidly growing its user base and presence in Brazil, serving as the main and title sponsor of BrasileirĂŁo Betano and Copa Betano do Brasil. As a founding member of the ANJL and IBJR regulatory bodies, Betano is recognised for its dedication to upholding the highest standards of responsible gaming and integrity. Furthermore, the Betano brand has launched multiple CSR initiatives across the country in partnership with sponsored team, Clube AtlĂ©tico Mineiro. It also recently launched the âJuntos em Campoâ long-term program in cooperation with CBF (Brazilian Football Confederation) to promote initiatives focused on gender equality.
Awarded for the results and creativity of its innovative âFootball in Americaâ marketing campaign, Betano successfully introduced Latin America to its âConfiaâ brand platform by leveraging on its CONMEBOL Copa Americaâąïž 2024 sponsorship. The campaign chimed with the spirit of fans across the continent by celebrating Latin Americaâs rich football heritage, playfully responding to Kylian Mbappeâs 2022 comments questioning the regionâs football quality.
Vangelis Skarkalis, Kaizen Gaming Senior Commercial Director LATAM, said: “Latin America is one of the worldâs most dynamic and exciting regions for i-gaming. Being recognised as a leading player in this important market with two wins at the prestigious SBC Awards LatinoamĂ©rica is a great honour – especially on the heels of our recent double-win as âOperator of the Yearâ at both the EGR Operator Awards and SBC Awards. Achieving this success requires an exceptional team of dedicated, ambitious professionals. This award honours everyoneâs hard work and commitment to always going above and beyond in delivering the best experiences for our customers not only in Latin America, but worldwide too.â
Industry News
SOFTSWISS Wins SBC Latinoamérica Award for Help Brazil Initiative
SOFTSWISS has won the Socially Responsible Initiative of the Year nomination at the SBC Awards LatinoamĂ©rica 2024 for its impactful âHelp Brazilâ initiative. This recognition underscores the companyâs support for Brazilian communities affected by severe flooding earlier this year and its dedication to implementing meaningful social responsibility projects.
The SBC Awards LatinoamĂ©rica celebrates excellence in the Latin American gaming industry, gathering leading experts to acknowledge the achievements of operators, platform providers, affiliates, and suppliers across various sectors. SOFTSWISS’ âHelp Brazilâ initiative distinguished itself among the top entries, with judges marking its focus on community sustainability and industry engagement.
Launched in May 2024, âHelp Brazilâ provided immediate relief by delivering food, clothing, and clean water to flood-affected areas in Rio Grande do Sul in coordination with Movimento UniĂŁo BR. Further committed to sustainable recovery, SOFTSWISS partnered with PWTech, funding water purification installations in affected schools to guarantee long-term access to clean water.
Ivan Montik, Founder of SOFTSWISS, noted: âThis prestigious award affirms our commitment to making a real difference. As we expand our business in Latin America, we build lasting relationships with people and partners in this region and see ourselves as part of the local communities. When action was needed, we could not remain on the sidelines. We are grateful that the Latin American industry recognised and supported our initiative and immensely thankful to everyone who joined us in this effort, both locally and internationally.â
Rubens Barrichello, Non-Executive Director in Latin America, who helped raise awareness for the initiative, added: âI am incredibly proud of SOFTSWISS’ commitment to a sustained and compassionate approach. This recognition underscores our dedication to supporting communities in Brazil, where we focus on making a meaningful impact. Together, with such comprehensive projects, we are demonstrating how our industry can step up when it matters most.â
Continuing its commitment to local communities, this September, SOFTSWISS and its employees provided financial aid and essential supplies to flood-affected regions in Poland, where the company operates two offices. The aid campaigns in Poland and Brazil reflect SOFTSWISS’ commitment to being a responsible partner for local communities and its broader focus on ESG principles through long-term health, environmental, and social initiatives, including World Environment Day, Pink October, and Movember.
SOFTSWISS welcomes its partners and clients to visit stand 2145 at the SiGMA Europe Summit to explore future collaboration opportunities.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The companyâs product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
Industry News
Cliff Ehrlich Joins Rush Street Gaming as COO
Rush Street Gaming announced that casino and hospitality veteran Cliff Ehrlich has joined the company as chief operating officer.
Ehrlich assumes the role of Rush Street COO from Bill Keena, a longtime company and industry leader, who plans to retire later this year.
“Iâve admired Rush Streetâs strong leadership and steady expansion over the past two decades. Iâm thrilled to join this dynamic organization and look forward to contributing to the companyâs ongoing success,” said Ehrlich.
Ehrlichâs career began in marketing at the Catskillsâ Pines Resort Hotel in the 80s and transitioned in the 90s to casino development and operations. In 1996, he became co-owner of the Monticello Raceway and helped recruit the Oneida Indian Nation to build a casino on the property. Following an initial public offering, Ehrlich led Monticello Casino & Raceway as president, chief operating officer and general manager until 2013.
After consulting with Mohegan Sun regarding Upstate New York development opportunities, in 2015, Ehrlich joined The Downs Racetrack & Casino in Albuquerque, serving as general manager and chief operating officer. He later ran two casinos for The Navajo Nation â Northern Edge and Flowing Water. Since 2022, Ehrlich has been Navajo Nation Gaming Enterpriseâs chief operating officer, with oversight of four casinos, a resort destination hotel, travel plaza and food & beverage manufacturing.
“Cliffâs ground-up casino development experience, deep operations background and team leadership ensure that all five Rivers Casino properties remain in great hands. He will continue the strong forward momentum established by Bill Keena, for whom we wish the very best in retirement,” said Tim Drehkoff, CEO of Rush Street Gaming.
-
Gambling in the USA5 days ago
Industry veteran joins North American operator as chief interactive gaming officer to drive growth in iCasino states and efficiencies in its online sportsbook
-
Canada7 days ago
Jackpot Digital Receives Approval from AGCO as a Registered Gaming Supplier
-
Latest News6 days ago
SBC Summit Rio to welcome EDM legend Afrojack as INFINITY headliner, supported by Brazilâs Dubdogz
-
awards7 days ago
Yaamavaâ Resort & Casino at San Manuel Named #1 Best Overall Casino Outside of Las Vegas and #1 Best Native American Casino in 2024 Newsweek Readersâ Choice Awards
-
Gaming3 days ago
10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)
-
Compliance Updates7 days ago
TaDa Gaming Celebrates Further Brazilian Certification Across its Portfolio
-
Compliance Updates7 days ago
Delasport Now GLI-Certified for Sports Betting in Brazil
-
Latest News3 days ago
Inspired Entertainment Partners with Aristocrat Interactive to Launch Revolutionary Online V-Lottery Gaming Suite for the Virginia Lottery