Gambling in the USA
INTRALOT signs contract to provide sports wagering, lottery gaming systems and related services in Washington, D.C.
INTRALOT is pleased to announce that its U.S. subsidiary INTRALOT Inc, has signed a new contract that will continue its nearly 10-year partnership with the District of Columbia Office of Lottery and Gaming (”DC Lottery”). INTRALOT will support the DC Lottery’s commitment to maximize revenue returned to the District by modernizing the gaming system, deploying next-generation gaming technology, and ushering in the transformational new era of regulated sports wagering. The five-year contract is effective October 1, 2019 and allows for an additional five extension years.
Under the contract INTRALOT will continue to supply the DC Lottery with its LOTOS™ gaming and instant ticket management system. INTRALOT will deploy its industry leading technology to the retail network by offering its state-of-the-art Photon™ terminals, WinStations®, new MP NG self-service vending terminals, online terminals, new peripheral devices, and related Services to support traditional lottery, sports wagering and e-Lottery gaming verticals.
Starting in early 2020, INTRALOT will deploy its INTRALOT Orion sports wagering mobile and retail platform to enable the DC Lottery’s sports wagering offerings. Additionally, INTRALOT will provide all trading and risk management services for the District of Columbia’s sportsbook.
Ms. Beth Bresnahan, Executive Director of the DC Lottery, remarked: “INTRALOT has been a valued partner of the DC Lottery for the last nine and a half years, helping to transfer more than $500 million since 2010 to the District to fund vital public programs and initiatives. We look forward to continuing our partnership with INTRALOT to introduce exciting new games and innovative gaming platforms to generate additional revenue for the District’s important causes”.
INTRALOT, Inc. Interim CEO, Mr. Byron Boothe, added: “We have been DC Lottery’s partner since 2010. Being chosen to continue offering leading technical and marketing solutions to the DC Lottery is rewarding and motivating, as it recognizes our commitment to delivering significant value to our partner. We look forward to exceeding expectations and offering even more exciting new entertainment options while increasing returns in a socially responsible way for the Lottery, the District, and its citizens. Finally, it is equally rewarding to have the opportunity continue our highly successful relationship with our joint venture partner, Emmanuel S. Bailey, CEO of DC09LLC”.
DC09LLC, Inc. CEO, Mr. Emmanuel Bailey, commented: ”I think the decision of the DC Lottery, one of the most innovative and forward-thinking lotteries in the U.S., to continue its partnership with INTRALOT, in the face of unprecedented new market opportunities, is indicative of the level of trust that the DC Lottery (and other state lotteries) have placed in INTRALOT’s innovative products, services, and absolute commitment to ensuring its customers’ satisfaction. I’m honored to have the opportunity to continue working with the global leader in government-sponsored sports betting and leading force in the domestic gaming industry for years to come”.
Gambling in the USA
INFRONT BETTOR EXPANDS NORTH AMERICAN OPERATIONS IN PARTNERSHIP WITH RUSH STREET INTERACTIVE AGREEMENT
Key Partnership Across RSI Brands BetRivers and RushBet Includes Access to Infront’s Official ITF Data and Streams from 2025.
Infront Bettor, Infront’s betting-focused division, has successfully secured a strategic partnership with Rush Street Interactive Inc NYSE RSI (“RSI”), one of the leading operators in the Americas and the online operator of BetRivers in North America and RushBet in Latin America.
The new agreement covers Infront’s extensive portfolio, including access to the official fast path data of all International Tennis Federation ITF events, exclusively distributed by Infront Bettor from 2025. Official feed data directly from the umpire’s chair will be made available for over 58,000 matches from the Men’s and Women’s World Tennis Tour, the Billie Jean King Cup, and the Davis Cup. The corresponding video streams will also be distributed for a large portion of these matches.
The deal also covers Infront’s wider streaming portfolio from more than 40 global rights holders across soccer, basketball, and ice hockey. This includes top European soccer competitions such as France’s Ligue 1 Uber Eats from the 2024/25 season and premium ice hockey tournaments such as the IIHF Ice Hockey World Championship.
Diogo Almeida, Head of Sales, Infront Bettor said: “Our venture into the US betting landscape marks a significant milestone for the bold plans we have for Infront Bettor, and partnering with a key player, like RSI, in the industry is obviously the best way to significantly bolster our presence in this rapidly expanding market. It also ensures that fans have unmatched access to top-tier global sports events, which will be perfectly complemented with 24/7 betting opportunities through our partnership with the ITF.”
Richard Schwartz, CEO of Rush Street Interactive, said: “This partnership is a pivotal step for us in enhancing our offering to make sure we have premium and round-the-clock coverage for our customers. We are also very proud to continue to deliver the ITF to our bettors through next year, offering an enhanced tennis package that will see us consume more events than ever before. We know Infront has plans to offer a more immersive tennis betting experience, adding supplementary betting markets through collecting level 2 and level 3 data, and we look forward to seeing these come to life next year.”
For more information, visit infront.sport.
Gambling in the USA
BETTING HERO REVS UP COLLABORATION WITH NASCAR TO ENHANCE BETTING EXPERIENCE FOR RACING FANS
Betting Hero Research Uncovers Potential For Regional Betting Growth in the Sport.
Betting Hero, the leading customer acquisition, retention, and development partner for U.S. sportsbooks, has embarked on a consumer research collaboration with NASCAR to help the respective companies and their shared sportsbook operator clients better understand and serve North Carolina NASCAR fans with premium betting experiences.
Laying the foundation for continued fan engagement and future acquisition campaigns, Betting Hero has completed a research study, comprised of qualified bettors in the Tar Heel State to uncover their engagement preferences for NASCAR as both sports fans and bettors.
The study, which took place both online and in person in April 2024, shows a significant demand for NASCAR as a betting product in North Carolina. Respondents are almost three times more likely to bet on the sport than in previously surveyed states.
NASCAR ranked behind only the NFL, NBA, and MLB in betting activity by the study respondents, with 70% stating that they’ve watched a race for the first time because they’ve placed a bet on it.
“Having worked closely with NASCAR to educate its fans on the betting options available to them for several years, we have long believed in the opportunity to both attract new fans to the sport and better engage existing fans through thoughtfully curated betting experiences,” said Jai Maw, Co-Founder and President of Batting Hero.
Maw continued, ”As is shown in the North Carolina study conducted by our in-house consumer research division, there is a clear correlation between most fans’ enjoyment or engagement in a sporting event and their betting activity overall. However, NASCAR fans have to work a little harder than fans of other major sports to find their betting preferences due to less available markets and prop betting options on average. Those that can find their preferred betting markets could also be more likely to remain loyal to their sportsbook of choice than fans of other sports where available markets are somewhat commoditized.”
As a market audience, 86% of North Carolinians see betting as a true complement to sporting enjoyment. They’re also loyal and active bettors, with over half of respondents having downloaded three gambling apps and almost 90% still using their primary sportsbook after registration.
Significantly, certain sportsbooks surveyed showed a disproportionately high level of NASCAR betting activity compared to brand awareness in the target group, which could suggest that having a strong NASCAR betting offering is more important than other factors in the registration decision process.
“NASCAR has extremely passionate fans and we see sports betting as another way they can engage with sport,” said Joe Solosky, Managing Director of Sports Betting at NASCAR. “We are excited, but not surprised, to see the success of NASCAR as an offering through the launch of sports betting in the industry’s backyard of North Carolina and are continuing to better improve the NASCAR betting product to give fans more options to responsibly engage with action on the track. The study discovered that 70 percent of respondents watched a race for the first time because they placed a bet on it, and it shows that our efforts in the space can attract new fans as well.”
North Carolina has quickly risen to the top tier of states for NASCAR betting volume, ranking among the top three states in its first two months since launch. Across the 20 states that were live in March and April of 2023, NASCAR’s handle has seen a substantial 15% year-over-year growth. In states like Illinois, Massachusetts, Michigan, and Mississippi, NASCAR’s handle has surged by at least 50% compared to the previous year. Even more impressively, in Nevada and New York, NASCAR’s handle has doubled year over year, indicating a significant increase in interest and betting activity in these regions.
Resident Culture Bar & Kitchen will be hosting a NASCAR post-party on Saturday, May 25th, for the Xfinity race the weekend of the Coke 600 and a Race Watch party for the Cup Series Coke 600 on Sunday, May 26th. Betting Hero‘s team of experts will be in attendance to help answer any sports betting-related questions for fans and patrons while ensuring all enjoy their experience betting on NASCAR responsibly.
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