SugarHouse casino is going to change its name as Rivers Casino Philadelphia. Greg Carlin, CEO of the casino’s parent company Rush Street Gaming said it was a corporate decision, to unify all their casinos under the same name.
“This is something we’ve been thinking about for quite a while. I think we are at the point in our company’s history where it makes sense to have a unified brand. All our properties and markets, especially with the advent of online gaming, we think it makes a lot of sense,” Greg Carlin said.
Carlin said the change will not happen overnight because they have a great deal more work to do.
“We’re going to buy all new chips, change all the signage, all the shirts, all of the business cards — it’s a long list of things that need to be swapped out. Not only that we’re upgrading the property, but we’re also going to add a state of the art sports book. We’re redoing one of the restaurants. We’re re-carpeting the original casino floor. We’re changing the decorations, we don’t want this just to be a name change, we’re really changing the property as well,” Carlin added.
