Latin America
SIS expands LatAm footprint with Caliente partnership
Leading multi-channel supplier SIS (Sports Information Services) has signed a multi-year deal with Caliente (Hipodromo De Agua Caliente), a tier-one operator in Mexico, to roll out its Spanish Greyhound Channel.
SIS will provide the Mexican operator with live pictures and data for greyhounds, into retail outlets within Mexico, and territories in South America such as Honduras, Brazil, Argentina, Ecuador, Paraguay, Peru, Uruguay, Panama & Venezuela, as well as territories within the Caribbean.
The Spanish Greyhound Channel will provide over 33,000 races a year, with 53 meetings every week from British tracks – featuring Central Park, Crayford, Doncaster, Harlow, Henlow, Hove, Monmore and Romford, as well as Irish racing from Cork (Currahean Park), Waterford, Kilkenny, Limerick, Mullingar, Tralee and Youghal.
Victor De La Feunte, Risk Management and Business Development Director at Caliente, said: âWeâre thrilled to agree a deal to take SISâs Spanish Channel, which provides our customers with the best greyhound racing from the UK and Ireland.
âThe SIS Spanish Greyhound Channel will offer frequent betting opportunities on quality greyhound racing and we are confident that it will help drive betting revenues.â
Sandra McWilliams, Sales Director at SIS, added: âDelivering our content to one of the leading operators in Central and South America and the Caribbean, underpins our status as the leading supplier of racing content, and weâre thrilled to be partnering with Caliente.
âThe SIS Spanish Channel provides Spanish (and Spanish-speaking) retail operators with a high-quality live pictures service, with the accompanying data and Spanish graphics, which is sure to help drive betting revenues.â
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Latest News
ZITRO CELEBRATES THE LAUNCH OF ITS FIRST WAP IN ARGENTINA AT THE HIPĂDROMO DE PALERMO
Zitro, a leading global gaming company, has announced the successful launch of its first Wide Area Progressive (WAP) in Argentina, with over 45 slot cabinets initially installed in five gaming halls located at the HipĂłdromo de Palermo. The product selected for this project is the successful game âMighty Hammer Ultimateâ on Zitroâs premium cabinet, âAltius Glare.â
This system represents the first WAP in South America. A shared jackpot called âMega Pozo Mighty Hammerâ starts at 50 million Pesos and grows progressively, making it the largest accumulated prize in the region. The official inauguration was held on December 19th during the exclusive âNoche de Palermoâ event, including a live performance by the renowned Argentinian band Los Totora.
Company Directors commented: âWe are very pleased to introduce Argentinaâs first WAP at the HipĂłdromo de Palermo. This project â for which we partnered with Zitro â reiterates Casino Clubâs commitment to innovation, always under the premise of offering our customers an entertainment experience that exceeds all their expectations.â
For her part, Alejandra Burato, Regional Director of Zitro for LatAm, commented: âThe launch of our first WAP in Argentina is a very important milestone for Zitro, as it confirms our company as a supplier of machines for WAPs. Attending the inauguration event and seeing firsthand how our products connect with players has been a pleasure, providing a unique and different entertainment experience in the region. Additionally, I want to highlight the excellent marketing surrounding the launch, contributing to its success. Finally, I would like to thank Casino Club for their trust and collaboration, which has allowed us to present this innovative proposal in such a renowned and emblematic place as the HipĂłdromo de Palermo.â
Latest News
SOFTSWISS Game Aggregator: Largest Content Hub Certified in Brazil
The SOFTSWISS Game Aggregator, the largest content hub in the iGaming industry, has secured Brazilian certification, becoming one of the first in the market to achieve this milestone.
Regulatory rules for iGaming come into effect in Brazil on 1 January 2025. According to them, platforms, aggregators, sportsbooks, and providers must undergo certification. Companies aiming to provide their services in Brazil in 2025 and beyond have been preparing for this transition throughout the year.
The SOFTSWISS team announces that its Game Aggregator is the first to fully comply with regulations, completing all necessary preparations and receiving the certificate to ensure smooth and efficient operations for its clients.
SOFTSWISS has also obtained certification for integration with the worldâs largest game providers â Pragmatic Play, Evolution, and Playtech. These providers offer a diverse range of games tailored to suit the preferences of Brazilian players, from immersive live dealer experiences to engaging slots and table games, ensuring entertainment for every type of player.
According to recent Kantar research conducted in November 2024, the overall satisfaction index for the SOFTSWISS Game Aggregator is 8.1 out of 10. Remarkably, half of the respondents rated the product a 10 or 9. Customer support service satisfaction scored even higher, at 8.4 out of 10.Â
The Game Aggregator also boasts a key advantage: consistent 99.999% uptime, which is crucial for the iGaming business.
Ivan Montik, Founder of SOFTSWISS, notes: âAccording to our information, the SOFTSWISS Game Aggregator is the first aggregator fully prepared, both technically and legally, to work in Brazil when the new regulations take effect. This is a significant achievement that the team has worked on diligently and systematically. Our work doesnât stop here â we are actively adding new providers to help our clients expand their presence in this promising Brazilian market, which is no longer âthe sleeping giantâ. It has awakened, and SOFTSWISS is at the forefront of this exciting transformation.â
To support this high level of performance, earlier this year SOFTSWISS appointed Rubens Barrichello, the Brazilian Formula 1 legend, as a Non-Executive Director, demonstrating its strong commitment to the local market. To ensure efficient operations and promptly address ongoing matters, SOFTSWISS also has a dedicated team of local business development managers in Brazil.
SOFTSWISS team will be available to discuss partnership in Brazil and other markets at the first major iGaming event of 2025 â ICE Barcelona, taking place on 20â22 January, at stand 2G42.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The companyâs product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
Compliance Updates
SYNOT Games Officially Certifies Over 140 Games in Brazil
SYNOT Games has announced that more than 140 of its games have now been officially certified in Brazil.
âWe are delighted to announce that more than 140 of our games have now been officially certified in Brazil. This significant achievement allows us to expand our reach and introduce a diverse selection of games to this dynamic market. Brazil represents a key opportunity for growth, and we are committed to delivering exceptional gaming experiences to the Brazilian audience,â the Company said.
âWe are thrilled to introduce our portfolio in Brazil, offering innovative and engaging gameplay that promises to captivate and entertain players,â Martina Krajci, CCO at SYNOT Games, said.
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