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Compliance Updates

Digital Fuel Marketing Cements Their US Presence with Second Licence Application Acceptance in Pennsylvania

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Wagering industry specialists, Digital Fuel Marketing, have cemented their position in the USA with the company now listed as authorised to operate in Pennsylvania.

The acceptance in Pennsylvania is a massive step forward in Digital Fuel Marketing’s expansion strategy across the USA, with the agency announcing approval to operate in New Jersey earlier this year having completed an Ancillary Casino Service Industry Enterprise License application, giving them access to a host of new commercial agreements across the two states.

Digital Fuel Marketing are gaming industry experts delivering creative, brand building and revenue generating solutions in digital marketing for the iGaming sector worldwide. The team boast extensive wagering industry experience, gained at the likes of Mansion, Coral, Ladbrokes, Tabcorp and 32 Red where many of their staff roster gained experience; giving them unique insight into the nuances of the sector, and shaping them to persevere in a highly competitive, fast-moving environment.

Founded just six years ago in 2013, Digital Fuel has seen exponential growth, expanding their global reach with a presence in the US, in addition to their Australia and UK offices. Their global reach allows them to be on call for their clients day and night, as is required in the notoriously demanding iGaming space, including sports betting operators, lotteries, bingo brands and game developers, as well as online and offline casinos and their partners.

As the US sports betting market opens up, Digital Fuel’s early positioning into the market in Pennsylvania and New Jersey places them in an advantageous position to bring their customer acquisition and retention specialism to US operators in regulated States.

Digital Fuel will now offer marketing strategy, media buying and customer lifetime management services to operators in Pennsylvania, as well as affiliate marketing solutions on a fixed fee basis. As the agency has already been working in the USA for the past two years, delivering campaigns across gaming products, they come armed with a deep understanding of the US market and how to react to its growing demands.

Digital Fuel Marketing Founder and CEO, Toby Oddy, announced “This second US licence approval, for Pennsylvania, is a huge opportunity for Digital Fuel Marketing to grow our offering to the rapidly developing US sports betting market, with the country’s appetite for sports wagering products growing more each day. Digital Fuel is delighted to be among the pioneers in the highly competitive wagering customer acquisition space and this second licence is our opportunity to lead the pack.”

 

About Digital Fuel Marketing:

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Founded in 2013 by experienced wagering industry professional Toby Oddy, Digital Fuel Marketing was born out of a desire to offer global betting and gaming brands strategic and executional support across marketing functions. Now servicing operators across the UK, US and Australia, Digital Fuel Marketing continues to deliver high end player acquisition and user engagement strategies with a focus on a scalable ROI. www.digitalfuel.marketing

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Compliance Updates

BETER Makes U.S. Debut with vendor registration in New Jersey

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BETER Makes U.S. Debut with vendor registration in New Jersey

 

BETER, the award-winning provider of fast betting content, data, and live streaming, has obtained vendor registration from the Division of Gaming Enforcement (DGE), the regulatory authority in the U.S. state of New Jersey.

This marks BETER’s first regulatory approval in the United States, enabling the company to deliver its real-time data and live streams to licensed operators in New Jersey—empowering them to offer players non-stop, fast-paced betting experiences.

The first product approved by the New Jersey DGE is BETER’s flagship Setka Cup table tennis tournaments, which are already live on the New Jersey domain of tier-one sportsbook bet365, also operating in multiple U.S. states.

BETER arranges over 11,000 Setka Cup matches per month across over 16 arenas worldwide, offering  30+ betting markets per event. All contests are monitored 24/7 by BETER’s in-house integrity team, which is dedicated to upholding the highest standards of fair play and transparency.

In total, the provider organizes more than 46,000 fast betting events monthly across esports and sports disciplines. Its portfolio features ESportsBattle tournaments, which include popular titles such as eFootball, eBasketball, and eHockey, alongside classic sports like basketball, tennis, and table tennis. Additional disciplines are scheduled for release later in 2025.

BETER also provides an Esports Odds Feed which delivers market-leading odds for more than 450 tournaments globally with 40,000+ pre-match and live events each year. Odds are calculated using official data and are compiled by a team of expert traders.

Gal Ehrlich, CEO of BETER, said: “This is a milestone moment for the BETER team, as we see tremendous potential for our fast betting products and solutions in New Jersey and across the U.S.

“We’ve already built a strong reputation as a go-to provider in key markets from Latin America to Europe, and that trust has been instrumental in securing the approvals needed for our U.S. launch.

“Setka Cup has cultivated a loyal following worldwide, and we’re thrilled to introduce it to bettors in New Jersey—and in other U.S. states where we plan to go live in the coming months.”

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Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Securing our first U.S. approval marks a significant legal and operational achievement for BETER. Our legal team, in close collaboration with our trusted partner, the law firm Blank Rome, worked tirelessly with the New Jersey DGE to bring this to life.

“But we are not stopping there. We are accelerating efforts to certify our ESportsBattle product for the New Jersey market, while actively pursuing licenses in all U.S. states where gambling is permitted—the key ones, as of today, being Colorado, Ohio, Florida, North Carolina, and Pennsylvania.”

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California

California Gambling Control Commission Reviews Licensing and Suitability Applications in April 2025 Meeting

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California Gambling Control Commission Reviews Licensing and Suitability Applications in April 2025 Meeting

 

The California Gambling Control Commission (CGCC) convened its latest public meeting to deliberate on a broad range of licensing, regulatory, and suitability matters concerning individuals and entities engaged in California’s gambling and tribal gaming industries. The comprehensive session covered over a dozen agenda items and featured detailed reviews of employee licenses, work permits, third-party proposition services, tribal gaming suitability, and supplier renewals.

Key Highlights from the April 2025 Commission Meeting:

1. Initial and Temporary Key Employee Licenses

The Commission evaluated the initial applications of Louis Garcia and Bounlek Syvilay, with differing staff recommendations. Garcia’s case was recommended for referral to an evidentiary hearing due to concerns related to illegal gambling. Syvilay, on the other hand, received a conditional approval pending regular updates on delinquent tax obligations.

2. Work Permit Renewal Denials

The renewal work permit for Charlene Gonzales was recommended for denial by Commission staff.

3. Third-Party Proposition Player Services Licenses

Applications from entities like KBCH Consultants, Inc. and Players Edge Services were reviewed. Jared Francis (KBCH) received a conditional recommendation, requiring proof of debt resolution, while Jarrel Guieb (Players Edge) was recommended for straightforward approval.

4. Gaming Resource Supplier Suitability Findings

Several major suppliers received approval for either initial or renewal findings of suitability under California’s tribal-state compacts, including:

  • Aristocrat Technologies, Inc.

  • Giesecke+Devrient Currency Technology America, Inc.

  • HCAL, LLC (Caesars Entertainment)

  • IGT (International Game Technology)

  • Interblock USA, L.C.

  • Surveillance Systems Integration, Inc.

These approvals, spanning expiration dates through 2027, reflect ongoing compliance and operational integrity.

5. Key Employee Suitability Findings for Tribal Casinos

Dozens of applicants across tribal gaming properties received either initial or renewal findings of suitability. Highlights include approvals for employees at:

  • Fantasy Springs Resort Casino

  • Jamul Casino

  • Tachi Palace Hotel and Casino

  • Agua Caliente Casinos (multiple locations)

  • Sycuan Casino and Resort

  • Graton Resort & Casino

  • Thunder Valley Casino Resort

  • Yaamava’ Resort & Casino at San Manuel

These decisions reflect the Commission’s continued oversight of individuals holding influential roles in tribal casino operations throughout California.

6. Third-Party Employee Licensing – Extensive Review

The Commission reviewed an extensive list of initial and renewal applications for third-party proposition player services employees across several operators including:

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  • Blackstone Gaming, LLC

  • Knighted Ventures, LLC

  • Progressive Gaming, LLC

  • F2 TPS, LLC

  • L.E. Gaming, Inc.

Hundreds of individual applications were evaluated, with most receiving recommended approvals through 2027.

7. Commission Work Permits and Renewals

Work permit renewals for cardroom employees at venues such as Casino Merced, Empire Sportsmen’s Association, and Napa Valley Casino were also considered and approved.

8. Tribal-State Compact Supplier and Key Employee Hearings

Default decisions were discussed for applicants who did not respond or attend scheduled hearings. These included applicants for tribal-state compact key employee findings and third-party proposition player licenses. No staff recommendations were issued for these hearings.

9. Authorized Table Requests

Stars Casino submitted a request regarding the number of authorized tables. The staff recommended that the Commission take no action at this time.

10. Consent Calendar Approvals

The Commission recommended approval of multiple consent calendar items, with exceptions noted for select applicants.

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Compliance Updates

Delaware Shuts Down Illegal Online Slots

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An investigation by the Delaware Division of Gaming Enforcement (DGE) into VGW Luckyland Inc. – a subsidiary of the Australian-based VGW Holdings Ltd. – revealed that VGW Luckyland Inc. was operating illegal online gaming. Delaware officials concluded that VGW misrepresented its services as a promotional sweepstakes while enabling players to purchase coins for casino-style games, leading to potential cash winnings. These types of real-money games offered to Delaware residents by an unlicensed entity violate the Delaware Constitution, the Delaware Penal Code and the Delaware Gaming Competitiveness Act of 2012.

With the support of the Delaware State Lottery, DGE issued a cease-and-desist order to VGW. Effective April 2, 2025, Delaware residents can no longer participate in VGW Luckyland’s unlicensed online gaming platforms.

The DGE and Delaware Lottery emphasize the importance of legal and responsible gaming practices to protect residents. Unregulated gaming poses significant risks, including limited withdrawal options and potential exposure to cybercrime, identity theft, and fraud. Officials caution that unauthorized online gaming has become a prime target for schemes where cybercriminals attempt to steal not only your money, but personal information, bank account details, and other personal information. Gaming on these unregulated sites can expose players to serious risks such as unauthorized transactions, identity theft, or other types of fraud. Unlike regulated Delaware Casinos, these illegal platforms don’t follow any oversight or consumer protection rules.

Some of these unregulated websites can give the false impression that they are legitimate by copying the branding of Delaware Casinos. They may employ tactics such as using similar-sounding names, matching logos, and lookalike URLs to appear legitimate. This can make it harder for consumers to tell a legal platform from a fake one.

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