Aristocrat Interactive, under NeoGames, US, LLP, announced the successful go-live of its full-service iLottery solution with the Michigan Lottery. Following the official launch on July 17, this marks the beginning of a new six-year agreement that solidifies Aristocrat Interactive’s role as the primary technology and services provider for one of the most successful iLottery programs in the US.
This comprehensive rollout will enable the Michigan Lottery to leverage Aristocrat Interactive’s full end-to-end iLottery ecosystem that is designed to enhance player engagement and optimize operational efficiency, while ensuring a secure and responsible environment for players. The suite of integrated technologies provided by Aristocrat Interactive includes:
• NeoSphere: A robust player account management platform
• NeoDraw: A sophisticated draw games system
• NeoCube: Advanced Business Intelligence solutions for data-driven decision-making
• NeoEngage: A comprehensive customer and data experience solution
In addition to the core technology stack, Aristocrat Interactive has partnered with Gambyt, a software company specializing in lottery technology and services, to provide the Michigan Lottery with a new, streamlined website and mobile application designed to offer a premium user experience for players in Michigan.
Aristocrat Interactive will continue to provide the Michigan Lottery with its portfolio of eInstant and draw-based games from NeoGames Studio.
Aristocrat Interactive has also opened an office in Lansing, Michigan, with more than 60 dedicated digital and lottery specialists. This team will support the Michigan iLottery among other programs.
“The successful launch of our full iLottery solution in Michigan marks a significant milestone in our 12-year relationship with one of the most successful lotteries in the United States. By deploying our latest technology and managed services, we are providing the Michigan Lottery with the tools to further their position as a trailblazer in iLottery. Our focus remains on delivering a seamless experience for players that prioritizes responsible gaming and drives the incremental revenue to support public education across the state of Michigan,” said Chris Shaban, Managing Director of Aristocrat Interactive iLottery.
