Hunch, the free-to-play games unit within the Super Technologies (Super) ecosystem, said on July 21, 2026 that its World Cup game suite delivered “unprecedented” matchday engagement and retention performance for Super’s Brazil-facing offering.
The company said performance was driven by the debut of “Pass the Ball,” localized as “Passa A Bola” for Brazil, a collaborative game designed to encourage same-game accumulator activity by allowing friends to build bets together and follow results as a group. Super marketed the product on TV in Brazil with ambassadors including Cafu and Zinho, according to the release.
Hunch said Super’s free-to-play network retention—defined as players returning “round-on-round”—reached 78% across active match days during the tournament period, with more than €4m in prizes distributed to Super customers over the World Cup.
“Brazil is one of the most competitive and dynamic markets in our sector right now, and we know we need to deliver unforgettable experiences to our customers at the biggest moment of the year: the World Cup,” said Mark Flood, General Manager of Brazil at Super Technologies. “We aimed, as we always do, to give our customers reasons to continue to be Super with us. Hunch delivered, as we knew they would, creating differentiated experiences that helped new users experience the depth of our sports product, and critically, enjoy that experience with friends.”
Hunch also said its Bingo title engaged over 85% of active Super sports bettors during the World Cup, with players using a nine-event same-game accumulator or bet builder sheet and earning rewards based on lines hit. The supplier said it currently operates across six regulated jurisdictions—Romania, Brazil, Poland, Belgium, Serbia, and Greece—under the Super umbrella, offering Bingo, Pass the Ball, Predictor, and Hotstreak, with product performance supported by direct integration and access to first-party player data.
