SCCG Management has entered into a strategic partnership with Affinity Group, the Isle of Man-based corporate service provider and regulatory consultancy firm, to bring multi-jurisdictional gaming licensing, compliance, and corporate structuring capabilities to gaming operators, technology providers, and investors worldwide. The partnership positions SCCG as Affinity’s market representation channel into the broader gaming and sports entertainment sectors, while Affinity’s corporate services, regulatory expertise, compliance support, and multi-jurisdictional licensing through Gaming Gateway give SCCG clients a direct path to licensing in some of the world’s most respected gaming jurisdictions.
What Affinity Group Does
Founded in 2004 on the Isle of Man, Affinity Group is an independently owned corporate services company that specializes in helping regulated businesses establish, structure, and maintain operations across multiple jurisdictions. The company has built a particular depth of expertise in eGaming, where it has been assisting operators with licensing and corporate structuring since 2013.
Affinity operates through several specialized brands, with Affinity Nav serving as its regulatory consultancy arm focused on eGaming and fintech. Affinity Nav provides end-to-end support for both startups and established operators, from initial consultancy and strategic planning, to regulatory liaison, regulatory framework expertise, and ongoing compliance management after go-live.
Beyond licensing, Affinity provides a comprehensive suite of corporate services that gaming companies need when entering new markets: company incorporation and administration, provision of directorship and company secretary services, registered office facilities, bank account opening assistance, escrow services, VAT registration and returns, and liaison with lawyers, payment solution providers, hosting providers, and software suppliers. This breadth means a gaming operator or technology supplier can work with a single partner to handle the corporate and regulatory infrastructure required to operate in a new jurisdiction.
Gaming Gateway: Taking Global Licensing Further
In 2025, Affinity launched Gaming Gateway, its Florida-based brand dedicated to taking Affinity’s proven licensing track record, with a 100% license application success rate, truly global. Building on the deep jurisdictional expertise Affinity has established, particularly across the Isle of Man and Malta, Gaming Gateway extends that capability across a wider range of international markets, assisting clients in obtaining both inward and outward-facing licenses the world over.
Whether an operator is seeking to enter a new regulated market or a jurisdiction requires outward-facing regulatory approvals, Gaming Gateway delivers the same bespoke, end-to-end service that has defined Affinity’s 100% license application success rate, now at a truly global scale. The SCCG partnership directly extends Gaming Gateway’s reach into the operator and supplier relationships SCCG has built across more than three decades in the industry.
Why This Matters for the Gaming Industry
The global gambling industry is expanding rapidly into new regulated markets, and with that expansion comes an increasing demand for licensing, compliance, and corporate structuring expertise that most operators and technology suppliers do not have in-house.
Securing an eGaming license is not simply a regulatory filing. It requires a deep understanding of the specific jurisdiction’s regulatory framework, corporate governance requirements, beneficial ownership disclosure rules, anti-money laundering obligations, player protection standards, and ongoing reporting commitments. Each jurisdiction has its own application process, timeline, and operational expectations.
Affinity operates in several of the most sought-after gaming jurisdictions. The Isle of Man, regulated by the Gambling Supervision Commission, is widely regarded as a gold-standard tier-one jurisdiction with particular strengths in operator flexibility and access to global markets. Malta, governed by the Malta Gaming Authority (MGA), provides the EU regulatory gateway that many online operators require.
For gaming companies evaluating market entry, the ability to work with a single corporate services partner across multiple jurisdictions reduces complexity, speeds up application timelines, and ensures consistent governance standards. Affinity’s established relationships with regulators in each jurisdiction, built over more than two decades of operations, provide clients with a level of access and institutional knowledge that accelerates the licensing process.
What SCCG Brings to the Partnership
SCCG Management will represent Affinity Group across the gambling and sports entertainment ecosystem, connecting Affinity’s licensing and compliance capabilities to the operator, platform, and technology relationships SCCG has built over more than 33 years in the industry.
The engagement covers SCCG’s standard advisory structure: qualified introductions to gaming companies evaluating new market entry, international expansion support, commercial partnership development, and strategic advisory. Affinity will also benefit from SCCG’s content and marketing infrastructure, including newsletter distribution to approximately 34,000 gaming industry professionals, thought leadership placement, event visibility, and amplification through SCCG’s digital channels.
Stephen Crystal, Founder and CEO of SCCG Management, will serve as a brand ambassador for Affinity, representing the company’s capabilities in meetings, at industry events, and across SCCG’s network of operator and investor relationships.
Target Verticals
The partnership will focus on connecting Affinity to several categories of gaming and entertainment businesses: online gaming operators and sportsbooks seeking multi-jurisdictional licensing strategies, gaming technology suppliers and platform providers needing licensing in operator markets, startup and early-stage gaming companies requiring corporate structuring and initial license applications, established operators expanding into new regulated markets, gaming-adjacent fintech and cryptocurrency companies navigating regulated frameworks, and investors and holding companies evaluating jurisdictional structures for gaming assets.
