Hard Rock International unveiled its “All Teams. One Place.” campaign in celebration of this summer’s biggest global soccer tournament, powered by a partnership with record-breaking athlete and Hard Rock brand ambassador, Leo Messi. Spanning Hard Rock properties around the world, the campaign brings fans together through: a global sweepstakes that features a very special Messi meet-and-greet grand prize and more than 300 additional prizes including Hard Rock Hotel stays and Unity loyalty program points; exclusive Messi Legendary Suite experiences at Hard Rock Hotel New York and Seminole Hard Rock Hotel & Casino Hollywood; a new Messi Legendary Burger crafted in collaboration with the legend himself; new globally inspired shareable menu items added for a limited time; World Cup countries apparel; and new additions to the Messi retail collection – all part of one legendary lineup.
“This summer unites fans from around the world in their love for the game and pride for their country. I’ve always believed football is for everyone, and everything my friends at Hard Rock have created – hotel suites, cafe menus, country-inspired jerseys – help fans represent their team and watch the matches together,” said Leo Messi.
“This is the ultimate celebration of sport and global community, and Hard Rock provides the energetic, inclusive atmosphere for fans everywhere. Whether you’re staying in a Messi Legendary Suite at Hard Rock Hotel New York or Seminole Hard Rock Hotel & Casino Hollywood, enjoying a Messi Legendary Burger at one of our Cafes and select Hotels around the world, or vying for a chance to meet Leo himself with our sweepstakes, Hard Rock is the home for every fan, every team and every moment of this historic summer,” said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming.
To bring the campaign to life, Messi stars in a new ad spot filmed at Seminole Hard Rock Hotel & Casino Hollywood that captures the energy & passion of soccer fans and global spirit of Hard Rock’s “All Teams. One Place.” celebration.
Win the Ultimate Fan Experience: Global Messi Sweepstakes
Hard Rock is giving Messi fans around the world a chance to win the ultimate fan experience through the Global Messi Sweepstakes, open from June 15 to July 31, 2026, for fans in the US, Canada, Mexico, Argentina, UK, Ireland, Germany, Spain, Austria, Netherlands, Poland, Japan, and Malaysia.
One lucky winner and a guest will receive an incredible grand prize:
A once-in-a-lifetime meet & greet with Leo Messi
Roundtrip airfare to South Florida
A two-night stay at The Guitar Hotel at Seminole Hard Rock Hotel & Casino Hollywood
Four runners-up will each win a hotel stay at one of four iconic Hard Rock destinations: Hard Rock Hotel & Casino Punta Cana, Hard Rock Hotel Riviera Maya, Hard Rock Hotel Los Cabos or Hard Rock Hotel New York.
In addition, more than 300 loyalty point prizes of up to $50, $100, and $500 values will be rewarded to sweepstakes entrants who are members of Unity by Hard Rock, a global loyalty program that rewards members for doing the things they love.
