Boomerang Partners, an Official Regional Partner of AC Milan, has delivered the main prize of its completed TIME TO WIN affiliate tournament. It ran from February 12 to March 31, 2026, with 57 affiliate teams taking part. Two winning teams travelled to Milan for a three-day programme built around the Club. The winners attended AC Milan v Juventus at San Siro Stadium, visited Casa Milan and the Mondo Milan Museum, and completed the trip with an exclusive visit to Milanello Sports Centre powered by Clivet.
Matchday at San Siro opened the three-day programme
The programme began on April 26 with AC Milan v Juventus at San Siro Stadium. The winning teams arrived at the stadium ahead of kick-off and were met by an AC Milan representative, who guided the group through the matchday process.
Before the match, the guests were taken to the pitchside area to watch the teams warming up. The partners had time to take photos and videos from close to the field. After the warm-up, they watched the match from their seats and experienced the atmosphere of one of the key fixtures of the Serie A calendar. The group also had access to the hospitality lounge with food and drinks before and during the match.
Inside Casa Milan: history, trophies, and hospitality
On April 27, the programme continued at Casa Milan, where the group joined a guided Mondo Milan Museum tour in English. The tour covered AC Milan’s history, trophies, and key achievements, giving partners more context after the matchday experience at San Siro Stadium.
After the Mondo Milan Museum tour, the winners had time to visit the Casa Milan Store. The hospitality part of the day continued with snacks and drinks arranged for the group. The partners also received AC Milan shirts, which became a pleasant surprise during the visit.
The final day brought winners to Milanello
On April 28, the winners visited Milanello Sports Centre powered by Clivet, AC Milan’s legendary training base. The group was welcomed in the hospitality area before starting a tour of the facility, including the training fields and facilities used by the team.
Daniele Massaro, Club Ambassador and former AC Milan player, also joined the group at Milanello. He spoke with the guests and signed autographs. After the tour, the partners watched the team training session and joined an autograph session with the players. They also had time to speak with them, take photos, and have AC Milan shirts signed.
For the winning teams, Milanello was the strongest part of the programme. It gave them access to a setting usually closed to the public and direct contact with the Club, its players, and its training environment.
Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, who joined the winners during the trip, commented: “The trip went very well, and the feedback from partners was extremely positive. The programme was rich and very well organized, but balanced enough for everyone to enjoy all three days in Milan without feeling exhausted. The strongest emotions came from the pitchside access before AC Milan v Juventus, the warm-up at San Siro, the visit to Milanello, and the opportunity to meet the players, take photos, and get autographs. For us, the main result was stronger relationships with partners and a higher level of trust in Boomerang Partners. Everyone genuinely enjoyed the time in Milan, and for us that reaction was the best confirmation of the value of this prize.”
From TIME TO WIN to Golden Boomerang Awards 2026
Following the TIME TO WIN activation, Boomerang Partners continues its affiliate tournament series with Golden Boomerang Awards 2026. On April 3, the company launched the third season of its annual tournament for affiliate teams.
The 2026 season runs under the “Beyond the Moment” concept and includes exclusive sports experiences such as the trip to the Wimbledon Championships, the Formula 1 Grand Prix in Monza, and an exclusive dinner with an AC Milan Legend. The final ceremony will take place in Lisbon during the SBC Summit.
Further details on participation in the Golden Boomerang Awards 2026 are available on the official GBA 2026 website.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
