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ANJL participates in Legitimuz Day in São Paulo


ANJL participates in Legitimuz Day in São Paulo

The entity participates in discussions on regulation, enforcement, and responsible gaming for Brazil’s betting market

The National Association of Games and Lotteries (ANJL) participated this Monday in Legitimuz Day, an event held at the JW Marriott in São Paulo that brought together specialists, industry representatives, and authorities to discuss some of the main topics on the Brazilian gaming and betting regulatory agenda.

The association was represented by legal consultant Bernardo Cavalcanti Freire and attorney Giovanna Dias.

Their participation reinforces the association’s active role in monitoring discussions surrounding the consolidation of Brazil’s regulated market, especially at a time when the country continues advancing the implementation of rules, controls, and best practices for the sector.

Legitimuz Day was divided into six thematic panels: Regulation, Advertising, Illegal Gambling and Enforcement, Taxation, Responsible Gaming, and B2B Supplier Regulation.

The agenda reflected the complexity of the market and the need for an integrated approach capable of combining legal certainty, consumer protection, operational integrity, and the fight against illegal activities.

For ANJL, exchanging experiences with mature jurisdictions is an important step toward improving the Brazilian regulatory model.

The debate surrounding responsible gaming, enforcement, and the channeling of consumers toward authorized operators is directly linked to building a sustainable and transparent market capable of distinguishing regulated companies from platforms operating outside the law.

In addition to responsible gaming, the program also addressed sensitive topics for the sector’s development, including advertising rules, taxation criteria, enforcement mechanisms, and the role of B2B suppliers within the regulated ecosystem.

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