Hard Rock Digital and GeoComply announced an expansion of their long-standing partnership, deepening Hard Rock Bet’s use of GeoComply’s digital identity platform across onboarding, fraud prevention and compliance.
The expanded agreement reflects a long-term commitment to a unified identity infrastructure that continuously assesses trust across the player journey. As fraud becomes more sophisticated and increasingly AI-driven, GeoComply combines machine learning with real-world signal intelligence to detect threats in real time. At the core of this platform is IDComply, which integrates KYC data with deep device intelligence, precise location signals (down to 5m), and real-time behavioural analytics to deliver continuous identity verification.
“Hard Rock Bet players expect a world-class experience from the moment they engage with us. By integrating identity verification, KYC, fraud signals, and geolocation compliance into a single platform, we have created a more seamless experience for our players,” said Mike Primeaux, Hard Rock Digital Executive Managing Director & Chief Operating Officer.
“In today’s environment, operators are recognizing that fragmented identity and location intelligence solutions create both risk and friction. Hard Rock Bet figured out early that security and growth move together. By bringing together geolocation, fraud, and digital identity in a single platform, operators can detect emerging threats faster and make more accurate decisions at scale,” said Kip Levin, CEO of GeoComply.
