PENN Entertainment Partners with Birches Health

PENN Entertainment announced a new partnership with Birches Health, a leading online behavioral health services provider, to integrate new Responsible Gaming (RG) resources into its online gaming platforms, theScore Bet and Hollywood Casino. Patrons in the US now have access to RG focused content created by Birches Health and tailored to theScore Bet and Hollywood Casino users.

“Responsible Gaming is always our highest priority, and we’re thrilled to partner with Birches Health and expand the library of resources our players can access through our gaming apps. Birches is a leader in the behavioral addiction treatment space, and their curated content helps destigmatize gambling addiction and provides players information on identifying and treating problem gaming,” said Adam Kates, Vice President of Compliance at PENN Interactive.

Birches Health also offers specialized behavioral addiction treatments, including online counseling programs focused on sports betting and gambling, along with additional resources to support responsible play.

“PENN’s partnership with Birches Health showcases innovation in player protection at scale. We are excited to support them and their users with specialized content, educational initiatives and streamlined access to our specialized support services,” said Birches Health founder and CEO Elliott Rapaport.

Services, including problem gambling assessments, articles on responsible gaming, information on addiction counseling and more, can be found through the RG tools section of a player’s profile within the app, or by visiting this page.

PENN’s commitment to Responsible Gaming is deeply embedded across all levels of the organization. Under the leadership of its corporate RG Committee, PENN maintains a comprehensive RG framework that is continually evaluated and strengthened to ensure responsible gaming drives all decision making and remains top of mind.