Professional Fighters League and Sportradar Announce Comprehensive Global Betting Distribution Partnership
The Professional Fighters League (PFL) today announced a strategic agreement with Sportradar for global betting data and betting streaming rights, marking a major evolution in how fans engage and experience the excitement of the PFL.
The exclusive agreement establishes Sportradar as a foundational pillar of the PFL’s global betting and gaming strategy, spanning the full betting lifecycle, from official data and pricing to live streaming, in-play markets, and real-time fan experiences. Together, PFL and Sportradar are delivering one of the most advanced and integrated betting ecosystems available in professional mixed martial arts.
The distribution of PFL betting content and AV content to Sportradar’s global network of 800 sportsbook operators creates additional opportunities for the League to engage with fans worldwide and opens new revenue generating opportunities.
Sportradar’s access to official PFL data fuels a comprehensive range of in-play betting markets, including innovative next generation solutions such as the League’s first-ever official real-time betting product to unlock live wagering opportunities during fights.
Furthermore, Sportradar distributes the official PFL stream to licensed sportsbooks worldwide through its Watch & Bet network. This allows operators to offer live PFL fights within regulated betting environments, driving increased visibility for the league and incremental betting engagement across global markets.
“Partnering with Sportradar allows the PFL to deliver a best-in-class betting product that matches the scale, professionalism, and global ambition of our league,” said PFL CEO John Martin. “From live streaming and official data to in-play betting and fan engagement tools, this partnership materially strengthens our commercial offering and supports long-term growth as the PFL continues to expand its global event calendar.”
Moritz Gloeckler, EVP Rights and Strategic Projects at Sportradar, said: “The PFL is one of the most dynamic and fastest growing sports leagues in the world right now and Sportradar is well positioned to help the League capture that fan interest. We’re pleased to work with them to create innovative solutions that drive engagement and transform the fan experience.”
Strategically, the partnership supports revenue growth, drives increased betting activity and global handle, and enhances fan engagement through immersive, real-time experiences. It plays a central role in expanding the PFL’s audience and commercial footprint heading in 2026 and beyond.
