DraftKings Outlines Expanded Growth Strategy and Unveils Plans to Launch Super App, “DraftKings Sports & Casino”
DraftKings Inc. outlined an expanded growth strategy and long-term financial framework, including its participation in what management expects to be a $55 billion to $80 billion 2030 industry gross revenue opportunity. The Company is also increasing deployment of AI across the platform to drive efficiency and operating leverage.
The expected 2030 industry gross revenue opportunity reflects continued state legalization of Sportsbook and Casino, growth in existing jurisdictions, and the expansion of DraftKings Predictions. As a key driver of this opportunity, DraftKings Predictions enables the Company to offer sports event contracts in states without regulated online wagering, expanding its reach to nearly the entire U.S. population.
The Company also announced plans to launch a new Super App, branded DraftKings Sports & Casino, bringing together Sportsbook, Predictions, Casino and Lottery into one seamless, integrated experience through a single account and wallet, with access tailored to each jurisdiction. Phase one of the integration is expected by March Madness, with additional upgrades planned throughout the year. The Super App will leverage DraftKings’ experience and infrastructure operating the No. 1-rated Sportsbook to offer a unified sports experience, available nationwide.
The planned rollout of DraftKings Sports & Casino is expected to enhance DraftKings’ powerful lifetime value flywheel, which is increasingly efficient and supported by its four sustainable advantages in Product, Technology, Trust, and Marketing, and accelerated by AI. As a leading brand in sports, gaming and entertainment, the Company expects DraftKings Sports & Casino to strengthen cross-sell, deepen customer engagement, and optimize unit economics across verticals.
DraftKings expects to achieve at least a 30% Adjusted EBITDA margin in the long term, with potential upside as the Company increases its scale.
