Blask Awards 2025: Betano, Caliente, BetPlay, Betsson and others define Latin America’s iGaming landscape

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Year-long data across nine regulated countries show Betano dominating Latin America by demand and revenue baseline, while strong local champions define national markets.

Drawing on a full year of data from January 1, 2025, to January 1, 2026, Blask evaluated licensed operator performance across Latin America’s regulated online betting and casino markets. The conclusion is unequivocal: Betano emerged as the dominant force across the region.

A regional leader emerges

In the LATAM-wide rankings, Betano secured both of the region’s top distinctions:

America Operator of the Year, awarded for the highest cumulative Blask Index across the region
America CEB Leader, recognizing the strongest aggregate Competitive Earning Baseline (CEB)

The regional analysis covered nine regulated markets (Brazil, Mexico, Peru, Colombia, Argentina, Paraguay, Panama, El Salvador, and the Dominican Republic) and included only locally licensed operators.

Operators: leadership is local, not regional

Brazil, Latin America’s largest and most closely watched iGaming market, reinforced Betano’s regional dominance. The operator claimed both Brazil Operator of the Year and Brazil CEB Leader, reflecting its unmatched share of demand and revenue baseline in a market that increasingly sets the tone for the continent.

Mexico, the Andes, and Central America: strong national champions

Beyond Brazil, the awards reveal a region shaped by powerful local leaders.

In Mexico, Caliente captured both Mexico Operator of the Year and Mexico CEB Leader, maintaining its position as the country’s dominant licensed brand.

Peru recognized Apuesta Total as both Operator of the Year and CEB Leader, while Colombia’s tightly regulated market saw BetPlay take top honors in both categories.

Argentina presented a more divided picture: Betsson led in demand as Operator of the Year, while Bet365 topped the country’s CEB rankings.

In smaller but fast-formalizing markets, leadership was equally clear. Aposta.La dominated Paraguay, Betcha led Panama, GanaPlay topped El Salvador, and Betcris secured both awards in the Dominican Republic.

Games: one clear regional consensus

At game level, the picture is very different. Across every regulated Latin American market tracked by Blask, the same franchise led player demand:

Brazil – Gates of Olympus 1000;
Mexico – Gates of Olympus Super Scatter;
Argentina – Gates of Olympus 1000

All top titles were developed by Pragmatic Play.

What this tells us about Latin America

Blask Awards data points to a clear regional insight:

Operators win locally — success does not easily transfer across borders;
Games win regionally — player preferences converge strongly around specific mechanics;
LATAM is structurally different from Africa, where both operators and games show more cross-market overlap

Measuring power, not noise

Blask’s awards are built on proprietary metrics designed to capture market power rather than short-term performance.

The Blask Index tracks real-time demand and attention share, while CEB (Competitive Earning Baseline) estimates the statistically attainable revenue range for a brand based on its competitive position. Together, they offer a standardized way to compare operators across countries with very different market sizes and regulatory histories.

Crucially, the Blask Awards exclude unregulated markets and offshore-only brands — a methodological choice that, in Latin America, significantly reshapes traditional perceptions of leadership.