High Roller Technologies Signs LOI with Leverage Game Media to Support U.S. Prediction Markets Launch
High Roller Technologies Inc. announced it has signed a non-binding Letter of Intent (LOI) with Leverage Game Media (LGM), a social-first digital media company focused on sports, gaming, and emerging market engagement, to enter into and execute a strategic marketing partnership designed to accelerate customer acquisition and brand awareness for High Roller’s planned entry into U.S. prediction markets.
This LOI follows High Roller’s announcement of its strategic partnership with Crypto.com | Derivatives North America to launch a regulated event-based prediction markets product in the US.
Under the proposed arrangement, Leverage Game Media would serve as a marketing and distribution partner, leveraging its proprietary content platforms and digital audience reach to support customer growth and brand visibility for High Roller’s prediction markets product.
“As we prepare for our expansion into prediction markets, we are assembling a diversified marketing partner ecosystem designed to reach consumers that are interested in engaging in event-based predictions. Leverage Game Media brings a modern, social-focused media approach that aligns with how today’s consumers discover and interact with exciting products,” said Seth Young, Chief Executive Officer of High Roller Technologies.
Leverage Game Media owns and operates some of the most highly engaged, sports-focused communities on social media, including @NBAMemes, @NFT, and more, delivering over 1 billion views annually to more than 5 million followers across their owned and operated channels.
“As market-based engagement continues to evolve beyond traditional formats, prediction markets are becoming increasingly relevant to a new generation of users. High Roller’s expansion into this space is timely, we love their brand, and we believe our media platforms are well positioned to support that growth,” Jason Falovitch, Co-Founder of Leverage Game Media, said.
