Fanatics Launches Fanatics Markets, the First Prediction Market at the Intersection of Sports, Finance and Culture

Fanatics, a leading global sports platform, announced the launch of Fanatics Markets, a simple, user-friendly prediction market platform built to let people trade on the moments shaping sports, finance, and culture. It gives them a safe and fun way to pick a side on the outcomes that matter most, whether that’s a sporting event, the Oscars, an election, or a cultural moment. Fanatics Markets will introduce customers to markets and pricing offered by Crypto.com | Derivatives North America (CDNA), a CFTC-registered exchange and clearinghouse.

Fanatics acquired Paragon Global Markets LLC (Paragon) in July 2025. Paragon is federally registered as an introducing broker with the Commodity Futures Trading Commission (CFTC) and is a member of the National Futures Association. The Fanatics Markets app is now available on iOS and Android. Fanatics Markets allows users to trade contracts across sports, finance, economics, and politics, from whether a team will score more than 20 points to if the Fed will decrease interest rates.

Crypto.com’s CFTC-registered derivatives exchange provides institutional-grade infrastructure for Fanatics Markets to deliver a best-in-class customer experience. The result is a sleek, intuitive design that reflects real-time market sentiment launching in 24 states, including California, Texas, Florida, and Washington.

“For years, Fanatics has given fans new ways to enhance their fandom through team merchandise, collectibles, tickets, gaming, events and more. Now, with Fanatics Markets, we’re giving fans a safe, and intuitive way to engage with the moments that move sports and culture, and to pick a side,” said Matt King, Chief Executive Officer, Fanatics Betting and Gaming.

“Crypto.com was the first to launch sports prediction markets, and our reach continues to grow through innovative partnerships with top-tier platforms such as Fanatics. We could not be more proud to be the partner of choice for Fanatics, and together we will provide fans with a safe and compliant way to access prediction markets,” said Travis McGhee, Global Head of Predictions at Crypto.com.

Backed by Fanatics’ trusted brand and expansive ecosystem, Fanatics Markets is uniquely positioned to bring prediction markets to the mainstream and will launch in two phases. Phase One is live with event contracts for sports, finance, economics, and politics. Phase Two, which is launching early next year, will see Fanatics Markets expand into event contracts related to crypto, stocks/IPOs, climate, pop culture, tech/AI, movies, and music.

The Fanatics Markets app now launches in Alaska, Delaware, Hawaii, Idaho, Maine, New Hampshire, North Dakota, Rhode Island, South Dakota, and Utah. With the following states launching soon: Alabama, California, Florida, Georgia, Minnesota, Mississippi, Nebraska, New Mexico, Oklahoma, Oregon, South Carolina, Texas, Washington, and Wisconsin.

Fanatics Markets will offer consumer protections and equip customers with tools to help manage exposure, trade responsibly, and make informed trading decisions. The tools will allow customers to set deposit limits, session limits, timeouts, and self-exclusion.