Gambling.com Group Launches Online Sports Betting in Missouri

Gambling.com Group Limited, a fast-growing provider of marketing and sports data services for the global gambling industry, has launched online sports betting in Missouri.

GDC America Inc., the Group’s U.S. subsidiary, has secured a temporary supplier license from the Missouri Gaming Commission (MGC) that allows its sports data division, OpticOdds, to provide real-time odds, data, and information to Missouri-licensed operators, as well as its marketing division to provide marketing services to licensed online sports betting operators.

The Group launched BetMissouri.com in 2022 in anticipation of the state’s eventual legal sports betting market going live to provide Missouri sports bettors with trusted, comprehensive, and up-to-date information on sports wagering and legislative developments in the Show Me State. With major online sportsbook operators approved to launch on day one — BetMissouri.com gives consumers access to expert reviews of all licensed sportsbooks, helping them compare options and choose the platform that best fits their needs, while serving licensed online sports betting operators in the state by directing consumers to their platforms.

BetMissouri.com is part of Gambling.com Group’s portfolio of over 50 websites that offer news, information, and instant connection to online casinos and promotions that best match individual betting interests and enhance gambling experiences.

Through its portfolio of informational websites, Gambling.com Group helps operators acquire players, reducing their reliance on more intrusive forms of advertising. In addition to BetMissouri.com, the Group is ready to help licensed online gambling operators in Missouri with its national and international websites, including Gambling.com, Bookies.com, RotoWire.com, BonusFinder.com, and, through its media partnership with Gannett Co. Inc, USAToday.com.

“The launch of legal sports betting in Missouri, made possible by voters’ approval of Amendment 2 in November 2024, underscores the growing demand for regulated online wagering and the continued expansion of the industry. Missouri sports fans deserve legal and regulated sports betting experiences, and we look forward to supporting the development of a safe and enjoyable betting ecosystem,” said Charles Gillespie, Chief Executive Officer of Gambling.com Group.