Mike’s Hard Lemonade Looks to Sign First-ever Fantasy Football Player Endorsement Deal

Pro athletes, coaches, and even college stars get endorsement deals. But the hardest-working players in fantasy football, the ones who bring the teams together? They’ve always been left on the bench. Mike’s Hard Lemonade is changing the game this fantasy season with the Mike’s Fantasy Endorsement Deal. It’s the first-ever brand sponsorship for fantasy commissioners—the ones who keep leagues alive—thanklessly organizing drafts, managing rosters, breaking up shady trades, tracking scores, collecting dues, and keeping the crew and the chaos under control all season, all for the love of the game.

Through Dec. 9, fans nationwide can visit MikesFantasyEndorsementDeal.com to nominate their MVP commissioner for a chance to score the ultimate reward: a $25,000 check, a custom championship-style lemon(ade) ring, and a one-of-a-kind letterman jacket covered in bold Mike’s patches with the winner’s name stitched proudly across the back.

It’s the kind of cash—and bragging rights—usually reserved for the pros. And we’re not leaving the rest of the league on the bench. Every player who nominates someone will score a discount on Mike’s merch—because unlike your fantasy league, there are no punishments here, only rewards.

“Mike’s has always celebrated the ones who go hard, whether it’s at a tailgate, winning the playoffs or giving it your all on draft night. Fantasy football is as competitive as it gets, and if you’re getting texts about trade collusion from half your league at 2 a.m., you deserve more than just bragging rights,” said Kevin Brady, Vice President of Marketing, Mike’s Hard Lemonade.