DigiPlus pauses Brazil platform soft launch, prepares for full rollout of uniquely local game in early 2026
DigiPlus Interactive Corp., announced a strategic pause on its first Brazilian brand, “GamePlus,” following the soft launch on September 22.
Over the past three weeks, DigiPlus has used the soft-launch period as a live learning laboratory, capturing valuable insights into Brazilian player behavior, cultural preferences, and entertainment dynamics. These findings will be instrumental in sharpening the company’s research and development and guiding the design of a uniquely local game experience.
“We are taking the strategic step to pause GamePlus in Brazil so we can come back stronger with a digital entertainment offering that is not only locally relevant but also resonates deeply with Brazilian culture and entertainment habits,” said DigiPlus Chairman Eusebio H. Tanco.
The temporary pause, effective October 10, forms part of DigiPlus’ long-term strategy to prioritize quality, cultural resonance, and sustainability.
Teams in both the Philippines headquarters and Brazil are now channeling their efforts toward the development of a self-developed, best-in-class, and locally innovative product offering slated for a full-scale relaunch in early 2026.
