The Orlando Magic Team Up with Hard Rock Bet as Official Sportsbook
The Orlando Magic announced a new partnership with Hard Rock Bet, making it the Official Sportsbook of the Magic. As Florida’s only legal sportsbook, Hard Rock Bet and the Magic will together elevate gameday experiences with exclusive promotions and offers for basketball fans in Orlando and beyond.
The partnership will feature multiple touchpoints inside Kia Center, including a branded Hard Rock Bet Sportsbook destination space on the Terrace level. Hard Rock Bet will also be featured prominently through digital signage across the building and permanent branding on both baskets during Magic home games.
“It’s an exciting day to announce our organization’s first ever sports betting partnership and help deliver the fan engagement we have seen other partnerships in this space accomplish across our industry. Our strategy with Hard Rock Bet was to ensure we’re enhancing the fan experience no matter where you are – at the Kia Center, at home or anywhere else – and we believe this partnership will bring all of those strategies to life,” said J.T. McWalters, senior vice president of global partnerships for the Orlando Magic.
The partnership will bring Hard Rock Bet players closer to the action through “money can’t buy experiences,” exclusive content on the Magic’s social media platforms, and special theme night offers. Additionally, basketball fans throughout Florida can opt into the free-to-join Hard Rock Bet Magic Club in the Hard Rock Bet Sportsbook app for exclusive offers and rewards.
“This partnership is about delivering one-of-a-kind experiences that put Magic fans at the center of the action, both at Kia Center and wherever they’re engaging with their favorite team. We’re thrilled to be tapping into the incredible buzz around this year’s team, and fans have already shown their enthusiasm by making the Magic one of the most-bet teams in our top-rated app this offseason,” said Nick Menas for Hard Rock Bet.
