Michigan Gaming Control Board’s Don’t Regret the Bet Campaign Named Finalist in Two Categories for PRNEWS Platinum Awards
The Michigan Gaming Control Board (MGCB) announced that its Don’t Regret the Bet responsible gaming campaign has been named a finalist in two categories of the 2025 PRNEWS Platinum Awards, one of the communications industry’s most prestigious honors.
The campaign is being recognized for:
• Campaign of the Year – honoring Don’t Regret the Bet for its innovative and measurable public health impact.
• Video Series – celebrating the campaign’s compelling collection of videos that deliver relatable and authentic messages about the risks of problem gambling.
The PRNEWS Platinum Awards celebrate excellence in public relations, marketing, and strategic communications, with more than 70 categories spanning industries such as healthcare, nonprofit, technology, and finance. In 2025, PRNEWS received a record number of entries—well over 1000—making this year’s finalist selection one of the most competitive in the award’s 20-year history.
“Being named a finalist in not just one, but two categories is a tremendous honor. Don’t Regret the Bet was built on research, creativity, and a strong commitment to protecting Michigan communities. This recognition affirms the campaign’s ability to spark reflection, encourage safer gambling habits, and drive meaningful outcomes for public health,” said MGCB Executive Director Henry Williams.
Coleen King, president and founder of King Media, the agency that partnered with MGCB to create and execute Don’t Regret the Bet, said: “From the beginning, our goal with Don’t Regret the Bet was to meet people where they are with messages that feel authentic, impactful, and relatable. This finalist recognition validates the power of creative storytelling backed by data to make a real difference in people’s lives. We are proud to stand alongside MGCB in advancing responsible gaming in Michigan.”
Launched in March 2023, Don’t Regret the Bet aims to prevent gambling problems before they start and reduce the number of people in Michigan who develop a serious gambling addiction. The campaign uses research-driven insights to reach high-risk groups—including young adults and active bettors—through a variety of media channels. Tactics have included partnerships with the Michigan High School Athletic Association (MHSAA), digital and streaming media, gas station TV, and live sports broadcasts.
The winners of the 2025 PRNEWS Platinum Awards will be announced at a ceremony in New York City on October 7, 2025.
