Winpot joins forces with InsightPlay for acquisition and retention drive

Mexican casino and sportsbook operator to use provider’s cutting-edge, AI-powered platform and tools to acquire, reactivate and retain players at scale

Winpot, Mexico’s leading online casino and sportsbook, has joined forces with pioneering player engagement solutions provider, InsightPlay, as it looks to boost acquisition, engagement and retention.

InsightPlay is a leading AI innovation company on a mission to transform the way iGaming operators connect with their players via advanced voice and text agents.

Following the deal, Winpot will be able to acquire, reactivate and retain customers at scale through personalised, real-time interactions proven to significantly increase conversion and loyalty.

InsightPlay’s agentic AI solutions will allow Winpot to improve player LTV by offering a secure data framework and a cost-efficient way to deliver hyper-personalisation and automated player outreach, optimising efficiency and unlocking new revenue streams.

Winpot, which is powered by the award-winning Wiztech platform, has quickly established itself as a top-tier brand in the highly competitive Mexico market. It has done this by offering a superior player experience across sign-up, bonuses, payments, games, odds and customer service.

Yoni Sidi, CEO of Winpot, said: “Being able to communicate with players and engage with them in an authentic way is critical to building strong relationships that ultimately lead to them joining our brand and staying with us.

“In InsightPlay, we have a partner that is focused solely on using industry experience and the latest AI technologies to create a platform and tools that allow us to do just that and at the scale required to really drive growth in a highly competitive market like Mexico.

“The team is excited to really get to grips with what InsightPlay offers so that we can continue to deliver standout experiences to players.”

Javier Troncoso, CEO of InsightPlay, added: “Partnering with Winpot is an exciting step for InsightPlay.ai as we continue to scale across Mexico and Latin America.

“What makes this collaboration stand out is the way our teams are working closely together to bring innovation into the market. We’re confident this partnership will create long-term value for players and strengthen Winpot’s leadership position in Mexico.”