Yaspa to showcase Intelligent Payments at G2E as it accelerates US expansion

• iGaming payments and identity firm leverages open banking and AI to give operators unprecedented player behaviour insights

• Near-100% deposit acceptance in the US thanks to Guaranteed ACH

• Company growth fuelled by $12m investment led by Discerning Capital

Yaspa, the hyper-growth fintech specialising in iGaming payments and identity solutions, will showcase its Intelligent Payments platform at G2E Las Vegas next month as it ramps up its expansion into the United States.

Yaspa’s Intelligent Payments combines real-time open banking with AI-driven insights to help provide operators with broader and deeper player insights to optimise LTV and comply with safer gaming regulations.

Yaspa will showcase its products at G2E, which is being staged at the Venetian Expo in Las Vegas from October 6 to October 9. G2E is the premier event for the global gaming industry, bringing together operators, suppliers, regulators and thought leaders from across the world.

UK-headquartered Yaspa, which last month secured a $12m funding round led by Discerning Capital, has now incorporated a US entity in Atlanta and is in the process of scaling its operations in Georgia. Yaspa has grown to 70 employees in the past 18 months and serves leading operators across the UK and Europe. The company is led by CEO and co-founder James Neville, previously CTO at Worldpay.

Near-100% acceptance with Guaranteed ACH

Yaspa’s launch into the US is centred on its Guaranteed Automated Clearing House (ACH) solution, designed to tackle one of the biggest pain points for operators – failed payments. By accessing the US ACH network, which processed over 40 billion transactions in 2024, Yaspa provides operators with near-100% deposit acceptance rates.

The platform performs real-time account checks and advanced risk analysis on each transaction, ensuring sufficient funds and eliminating failed or unauthorised payments. For players, the experience is seamless – a one-time account link allows instant deposits thereafter with a simple confirmation. This one-click return flow boosts conversion and loyalty, while maintaining robust safeguards.

AI-driven intelligence for safer, smarter play

Yaspa’s technology can enhance a diverse range of clients, across vastly differing regulatory frameworks. Beyond payments, Yaspa’s platform delivers AI-powered insights to help operators make smarter player management decisions. At the point of deposit, Yaspa analyses financial data to assess affordability, detect fraud and flag early signs of potential gambling harm and provide insights into player LTV.

According to the National Council on Problem Gambling, 2.5 million Americans have  exhibited significant markers of harm. Yaspa’s integrated safeguards allow operators to protect players, enhance trust and support long-term engagement while still offering a frictionless payment journey.

Expert insights

Max Collinge, VP of Product at Yaspa, said: “Payments are the foundation of the player experience – when they don’t work, operators lose customers. With Guaranteed ACH, we’re able to give US operators near-100% deposit acceptance, which is a game-changer for the market.

“What excites me most, though, is how our Intelligent Payments platform goes further by using real-time financial data to help operators understand and support their players in ways that simply weren’t possible before. It’s about improving conversion and loyalty while also strengthening protection – proving that payments can be both seamless and responsible.”

Collinge will be speaking on a G2E panel, Blending AI and Payments to Transform Player Protection, alongside Dr Kasra Ghaharian (UNLV International Gaming Institute), Simo Dragicevic (Founder, BetBuddy) and Daniel Umfleet (Founder, Kindbridge).

Visitors can meet the Yaspa team at stand 4011 during G2E.