Latest News

Industry-first: Dynamic, ‘Live Data’ feature in ads drives up to 20% growth in first-time depositors for iGaming customers

Published

2 months ago

June 24, 2025

Industry-first: Dynamic, ‘Live Data’ feature in ads drives up to 20% growth in first-time depositors for iGaming customers

Creatopy’s new Live Data feature connects creative assets to real-time data streams, enabling brands to deliver ads that update automatically based on live variables such as odds, pricing, availability or performance metrics
iGaming customers experience up to a 20% uplift in first-time depositors in the first 3 months of their campaign
Superbet is the latest company to adopt this new feature
Initial Live Data release also popular among travel, finance, retail and entertainment sectors
This news also follows a series of senior leadership appointments, including: Maikao Grare (CFO), Thibault Imbert (Chief Product & Growth Officer) and Ovidiu Gavril (CTO)

AI-powered ad campaign platform Creatopy has launched Live Data, a new feature that connects creative assets to real-time data streams.

An industry-first solution, it has already demonstrated significant results for the iGaming industry with an increase of up to 20% in first-time depositors observed over a 3-month period.

Live Data enables brands to deliver dynamic online ads that automatically update based on live variables such as odds, pricing, availability or performance metrics. There is no need for manual intervention. Once a design template has been created, the published ad can be updated automatically based on the parameters set. For iGaming companies, this can be a specific game or an entire competition; the tool can also dynamically display stocks and casino games based on current trends and performance.

The new solution offers several key advantages for advertisers, including:

Personalisation: allowing for ad delivery that precisely aligns with real-time audience interests, shifting market conditions or changes in available inventory.
Real-time performance: displaying up-to-the-minute prices, availability or exclusive offers, which in turn create a sense of urgency and significantly boost conversion rates.
Transparent metrics: showcasing verifiable, live information directly within the ad creative – this fosters greater trust and authenticity with consumers.

Superbet, an international gambling company, has become the latest to adopt Creatopy’s tech.

While the initial release focuses on the iGaming and gambling industry, Live Data offers a wide range of applications across various sectors, including Travel with live pricing for flights and hotels; finance with real-time stock movements or FX rates; and entertainment with live streaming stats and event availability.

Tammy Nam, CEO at Creatopy, said: “With Live Data, we’re making ads truly real-time. While static ads have their benefits, they can’t capture live market changes. Live Data changes that. By displaying real-time updates, marketers can expand the lifespan of their campaigns, ensuring that as circumstances change, the ads reflect the most current data and messaging. This isn’t about personalization someday but about delivering the right message, informed by the latest data, at the exact moment that matters most. This continued relevance is a key driver behind the 20% increase in first-time deposits that we’re witnessing with our iGaming customers.”

The launch follows a series of appointments to the company’s senior executive team, including Maikao Grare as the new Chief Financial Officer, Thibault Imbert as Chief Product and Growth Officer, and Ovidiu Gavril as Chief Technology Officer.

With over 15 years of experience in product management and growth at leading technology companies including Picsart, Adobe and GitHub, Imbert is responsible for overseeing product strategy, development and execution, as well as leading the company’s growth initiatives to expand its market reach and impact.

Grare brings over 20 years of experience scaling high-growth startups and is helping to accelerate the company’s momentum, shape long-term strategy, and support international expansion. Most recently, Grare served as Vice President of FP&A and Strategic Finance at MasterClass, and SVP of Finance at Picsart before that. Grare has also held top finance roles at Bolt Threads, Rdio and Skype.

Gavril brings a wealth of tech leadership experience from prominent tech companies, including Raft, Picsart, Trilogy, Jive Software, Crossover for Work, Optivia and Wave Motion Labs. Gavril’s appointment signals Creatopy’s strong commitment to accelerating its technological advancements with AI at its center. As CTO, Gavril will lead the company’s engineering and technology strategy, drive innovation, and expand the platform’s capabilities to further empower marketers with sophisticated AI-driven tools.

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EGT Digital in a strategic partnership with Pepeta in Kenya

Published

4 hours ago

August 27, 2025

Wladimir P.

EGT Digital is thrilled to announce its collaboration with the prominent Kenyan operator Pepeta. Thanks to the provider’s Gaming Aggregator, pepeta.com customers can now enjoy the hit slot titles from the Bell Link, Clover Chance, High Cash, Single Progressive Jackpot, and Gods & Kings Link jackpots.

“We are very impressed with the performance of EGT Digital’s products, especially Bell Link and Clover Chance, which immediately caught the attention of our players and became their favorites,” said Joseph Mbugua, Kenya Country Manager of Pepeta. “I believe that our cooperation with the Bulgarian company will fully unleash its potential in the coming months, continuing to deliver remarkable results for us and our clients.”

Zsuzsanna Zeibig, Sales manager for Africa at EGT Digital, also shared her positive expectations regarding the partnership, stating that “it is of strategic importance for positioning our company as a leader not only in Kenya, but also in the region as a whole.” She concluded: “I would like to thank Pepeta for placing their trust in us. I am confident that together we will be able to further enhance the gaming experience of local players, providing them with access to innovative gaming solutions at a world-class level.”

Gambling in the USA

Aristocrat Interactive wins iLottery Contract with the Massachusetts State Lottery Commission

Published

4 hours ago

August 27, 2025

Wladimir P.

Aristocrat Interactive and the Massachusetts State Lottery Commission (MSLC) today announced that NeoGames US LLP (“Aristocrat Interactive”) has been selected as the winner of a competitive tender to deliver a full service iLottery platform and related services for the MSLC.

This is a significant milestone for Aristocrat Interactive and supports the MSLC’s strategic plan to modernize its lottery offerings, meeting evolving player preferences through a secure and scalable digital channel. The MSLC is the leading per capita performing U.S. retail lottery and 3rd worldwide.

From July 1, 2026, Aristocrat Interactive has been contracted to provide services to the MSLC for five years, with three additional three-year extension opportunities. These services will include a comprehensive iLottery platform solution, game content including eInstants and draw games, proprietary central gaming and player account management systems, and a market-leading aggregation platform for third-party game content.

Aristocrat Interactive will work in partnership with the MSLC to execute its marketing efforts, player promotions, customer communications and service, and responsible gameplay solutions and compliance.

Moti Malul, Aristocrat Interactive CEO, said: “We are extremely proud to be selected as the partner for MSLC– after a highly competitive process.

“We’re excited to be partnering with the MSLC who are widely recognized as a global leader in lotteries. We look forward to helping the MSLC deliver on its objective to expand player engagement through innovative and responsible online play, and further enhance their ability to contribute to and support local communities. Our commitment to iLottery together with our diverse and proven platform solutions and top performing content portfolio, trusted people and seamless integration, is what sets us apart,” Moti said.

Mark William Bracken, the MSLC Executive Director said: “The Massachusetts State Lottery Commission is taking a significant step forward in modernizing our operations with a world class iLottery program to complement our industry-renowned retail program.

“After a comprehensive and competitive process, Aristocrat Interactive demonstrated the best value for the Commonwealth. Partnering with Aristocrat Interactive provides us with a proven, successful platform that will allow the Lottery to fulfill its mission of maximizing funding for early childhood education and care that will benefit families throughout the Commonwealth,” Mark William said.

This win reinforces Aristocrat Interactive’s position as a trusted partner for regulated jurisdictions seeking innovative, modern, omnichannel iLottery solutions. It follows Aristocrat Interactive beginning to provide its award-winning platform to power digital growth to New Hampshire from July 2025 and recently signing a six-year agreement with Michigan Lottery to begin in July 2026. Aristocrat Interactive through its joint venture with NeoPollard – NeoPollard Interactive (NPi) has also partnered with Alberta Canada, Michigan (until June 2026), North Carolina, Virigina, and West Virigina.

Latest News

Quick Custom Intelligence Welcomes Industry Veteran Melissa Chiaurro as Vice President of Business Development

Published

4 hours ago

August 27, 2025

Wladimir P.

Quick Custom Intelligence (QCI), the global leader in AI-driven analytics and enterprise solutions for the gaming industry, is pleased to announce the appointment of Melissa Chiaurro as Vice President of Business Development. This strategic addition to QCI’s leadership team comes at a time of unprecedented growth, with QCI expanding its footprint to over 1,000 sites worldwide and experiencing 50% compound organic growth in 2025.

Melissa brings over 20 years of leadership experience in the gaming technology sector, including serving as President of VizExplorer. Her career spans Class II, Class III, and VLT markets with a focus on scaling business intelligence software, electronic gaming systems, casino signage, digital media, and progressive systems. With her proven record of leading national sales teams, building customer-first partnerships, and executing enterprise deployments, Melissa is uniquely positioned to drive QCI’s next phase of growth.

“QCI has redefined how technology empowers operators, and I am thrilled to join at such a pivotal moment,” said Melissa Chiaurro, Vice President of Business Development at QCI. “Our rapid global expansion is a direct result of turning data into action, and I look forward to helping accelerate that momentum—delivering measurable revenue impact for our customers while building new markets and partnerships.”

QCI’s Chief Technology Officer, Andrew Cardno, added: “Melissa’s deep experience and proven leadership will be instrumental as we continue to scale. She knows what it takes to grow businesses globally, and her ability to forge strong industry relationships makes her a key driver of our expansion strategy. With Melissa on board, QCI is even better positioned to deliver innovative, AI-powered solutions that fuel profitability for our customers.”

Melissa’s appointment underscores QCI’s commitment to building a world-class leadership team and reinforces its position as the fastest-growing provider of integrated analytics and AI solutions for the gaming industry worldwide.