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Affinity Interactive Announces Sale of DRF Bets to 1/ST TECHNOLOGY

Affinity Interactive, the parent company of Daily Racing Form (DRF), announced the successful sale of its advance-deposit wagering (ADW) platform, DRF Bets, to 1/ST TECHNOLOGY, a division of 1/ST, and the parent company of online betting brands 1/ST BET and Xpressbet. Effective Tuesday, June 10, 2025, Xpressbet assumed full ownership and operational control of the platform, rebranding the product as 1/ST BET PRO.
Affinity Interactive and 1/ST TECHNOLOGY have partnered since 2011 to bring DRF Bets to market, with Xpressbet providing back-end technology, wagering, pathways, customer service, and data security. The acquisition marks the next phase in a longstanding relationship between the two organizations.
Customers of DRF will experience a seamless and secure transition to 1/ST BET PRO, with no changes to their user credentials, wagering interface, promotions, or key benefits. Existing DRF Bets users can log in at 1stbetpro.com or via the new 1/ST BET PRO app on iOS devices using their current DRF Bets credentials.
“This is a pivotal moment for Affinity Interactive and DRF. This strategic transaction allows us to sharpen our focus on DRF’s core strengths—premium racing data, expert handicapping, and compelling content. We are now better positioned to collaborate with a broader array of racetracks, wagering platforms, and sportsbook operators as an independent and innovative media and data company,” said Scott Butera, Chief Executive Officer of Affinity Interactive.
As a part of Affinity Interactive’s growth strategy, DRF will accelerate its expansion into affiliate partnerships, e-commerce, and data-driven product lines. By shifting away from direct account wagering operations, DRF will deepen its commitment to providing industry-leading insights and digital tools to horseplayers and fans across the globe.
“This move enhances our ability to serve the broader horse racing and gaming ecosystems, supporting innovation, integrity, and new fan engagement. We are proud of what we built with DRF Bets and are excited about this next chapter,” Butera said.
For 1/ST TECHNOLOGY, the acquisition further strengthens its market position as a leader in B2C and B2B wagering technology. Each year, 1/ST TECHNOLOGY services hundreds of thousands of bettors and is responsible for the transmission of billions of dollars in wagers.
“1/ST TECHNOLOGY is committed to continuing to provide the consistent superior service and user experience DRF Bets customers have come to expect—now under the 1/ST BET PRO brand. We look forward to welcoming DRF Bets customers and expanding our product offerings to horseplayers across the country and around the globe,” said 1/ST TECHNOLOGY President, Keith Johnson.
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Plaza Hotel & Casino to celebrate Fourth of July with a holiday edition of its free Welcome to the Weekend Friday Fireworks

The Plaza Hotel & Casino will celebrate the Fourth of July with a bigger and brighter version of its weekly Welcome to the Weekend Friday Firework Show. As in past years, it will be the only Fourth of July fireworks show in downtown Las Vegas, and it is free to view.
Staged from the top of the Plaza’s South Tower on Friday, July 4, at 9:15 p.m., the public can watch the fireworks for free from in front of the Plaza on Main Street, which will be closed to vehicular traffic for viewing the fireworks from Carson Avenue to Ogden Avenue. Guests can also watch the fireworks from a free viewing party on the Plaza’s rooftop pool deck. Doors open for the rooftop viewing party at 7 p.m.
Also on July 4, the Plaza will host a Buffalo wing eating contest at Carousel Bar at 6 p.m. Inspired by the popular Buffalo wing eating competitions in Philadelphia, qualifying “Wing Offs” and the championship “Wing Bowl”, the July 4 contest will be a qualifying event for the Plaza’s main Wing Bowl event on Feb. 7, 2026. The Plaza will award $1,000 to the person who eats the most Buffalo wings in 10 minutes on July 4. The first and second place eaters will qualify for the Plaza’s Wing Bowl in February.
Carousel Bar and the rooftop pool will also feature special summertime cocktails. The rooftop fireworks viewing party will feature three specialty cocktails: a margarita with Casamigos Blanco Tequila and Cointreau Orange Liqueur, the “Cruiser & Captain” with Sun Cruiser Iced Tea, vodka, and a shot of Captain Morgan Sweet Chili Lime Rum, and the “You Call It” featuring Captain Morgan Sweet Chili Lime Rum.
The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation.
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EDGE Boost Launches Social Accountability Program, Adding Peer-based Accountability to its Roster of Responsible Gaming Tools

EDGE Markets, the company behind EDGE Boost, one of the first debit cards designed specifically for responsible gaming, announced the launch of its newest responsible gaming feature: a co-pilot system for social accountability. Through the EDGE Boost platform, users can nominate trusted friends or family to receive weekly reports of their transactions and participate in real-time limit adjustments, creating a shared commitment to more responsible play.
Social accountability leans on a core behavioral insight that accountability works best when it comes from someone you know, not a faceless platform or app. Early adoption of the co-pilot system has already exceeded expectations with 7% of EDGE Boost users enabling the feature, far surpassing the industry standard of 1-2% adoption for similar, operator-based responsible gaming tools.
“The reason why the co-pilot feature has been so successful is peer involvement. Social accountability is why having a gym buddy works. By involving a buddy in your betting lifestyle, one is set up even better for responsible play. We have always said that EDGE Boost’s mission is to provide a safer and more responsible environment for users to engage with gaming and we know social accountability is doing just that,” said Seni Thomas, Founder and CEO of EDGE Boost.
Co-pilots will receive weekly snapshots of a user’s EDGE Boost transactions. If a user attempts to raise their deposit or spending limits, a co-pilot must enter a verification code before the change can take effect.
The new feature aligns with the American Gambling Association’s (AGA) evolving Responsible Gaming Code of Conduct. Social accountability also helps foster responsible gaming by avoiding punitive approaches and reducing negative stigma.
The co-pilot feature is now live and available to all EDGE Boost users.
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Matt Holt Joins nVenue as Advisor and Board Observer

nVenue, the industry-leading B2B enterprise platform providing predictive data analytics for leagues, media, and gaming, announced the appointment of Matt Holt to the Company’s board. Holt brings over 15 years of experience in the sports and gaming industries and has been an instrumental figure in the development of U.S. sports betting.
“We are thrilled to welcome Matt to the nVenue team. His deep operational experience and extensive network of relationships in the sports and gaming industry will be invaluable as we continue to grow our business,” said Quinton Singleton, President & COO of nVenue.
Holt is founder and served as Chief Executive Officer for U.S. Integrity, where he led development of sports integrity for professional and collegiate sporting leagues across the US.
“I am excited to join nVenue at such a pivotal time in the company’s growth. nVenue is the industry-leading provider of live and micro market products, and their innovative technology is revolutionizing the way leagues and the global gaming industry pivot into the high growth sector of real-time engagement in sports. I look forward to working with the team to expand in the U.S. and international markets,” said Holt.
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