Latest News
Virtuals and the TikTok Effect: How Short-Form Play is Redefining the Sportsbook

Kiron Interactive’s Head of Marketing, Patrick Eriksen, on why the future of sports betting isn’t long-form odds and live matches. It’s short-form, always-on, instant-return gameplay.
Short-form content has changed everything. We no longer wait for results, we scroll, we swipe, we move on.
Yet, most sports betting still takes 90 minutes to settle.
Most sportsbooks still rely on long-form bets, match winners, final scores, total points, with outcomes that take an hour or more to resolve.
That may suit traditional punters, but for modern players it’s increasingly out of step.
Virtual sports flip the script. Matches play out fast, bets settle in minutes, and the action never stops. They offer the sports betting equivalent of short-form video.
Operators who have added virtuals are already seeing the benefit. They’re gaining faster engagement, a wider player base, and stronger retention. For those who haven’t, the opportunity remains wide open.
Fast by design. Ready for now.
Today’s audiences are used to fast-moving, always-available entertainment. Whether it’s videos, games or live streams, the expectation is instant access and quick outcomes. Virtuals deliver both.
Players engaging with virtuals tend to prefer faster outcomes and simpler formats. Many are looking for quick resolutions and low-friction experiences. They don’t want to sit through a full match. Virtual matches last just a few minutes, with a wide range of betting markets to explore.
And it’s not only about speed. Simplicity matters too. There’s no fixture list to follow, no downtime between games, and no dependence on real-world scheduling. Players can place a bet, get a result, and move on. All of this takes less than five minutes.
That’s why virtuals align so well with how players consume content today.
Short sessions. Easy returns. Ongoing engagement.
Unlike traditional sports, virtuals aren’t restricted by time zones, calendars, or matchday delays. They run 24/7, all year round.
We regularly see player activity climb when real events are off the board, whether that’s during the off-season or on a quiet weekday afternoon.
Because matches are short and always available, virtuals invite casual, repeat engagement. Players dip in for a quick play, try new markets, and often come back for more.
This leads to higher bet frequency and longer session times. It gives players more reasons to stay and explore. And in today’s landscape, where acquisition costs are rising, that kind of stickiness is key.
Like short-form media, virtuals offer fast, familiar loops that players can jump into anytime. They’re fast, easy to understand, and satisfying to return to. That’s how today’s audiences engage with content across the board. And that’s why this format feels familiar to digital-first players.
The next wave of virtuals
In regions where virtuals are already well established, we’re seeing a new phase of innovation.
This includes live-style virtuals with in-play markets, branded leagues with recognisable identities, and hybrid formats that combine sports with game mechanics.
At Kiron, we’re building visually rich, quick-play virtual formats that reflect how audiences already consume mobile and interactive content.They give operators a new way to deliver something fresh and distinctive. And in a category where standing out matters, that’s a big advantage.
A proven way to meet the moment
As always, the best results come when content is engaging, responsible, and designed with the player experience in mind. Virtuals aren’t throwaway content. They’re a core pillar of the modern sportsbook experience.
They work alongside live sport by keeping the lobby active when real matches aren’t taking place. They’re easy to access, simple to understand, and always available.
Virtuals aren’t just catching up with the way people play. They’re meeting it head-on.
Latest News
Win Systems to showcase the future of connected gaming at the Southern Amusement & Entertainment Expo

Win Systems, a leading provider of technology for the gaming and entertainment industry, will participate in the Southern Amusement & Entertainment Expo (SAEE), which will take place on August 19–21 in Georgia, USA. This event, a benchmark for the distributed gaming market in the region, will serve as the ideal platform for Win Systems to showcase its comprehensive and cutting-edge ecosystem of solutions.
At SAEE Expo, the company will present WIGOS One, a flexible and scalable casino management system that can be seamlessly adapted to the specific requirements of the distributed gaming market in Georgia. WIGOS One enables operators to monitor and manage multiple venues and gaming terminals under a single, centralized platform, allowing real-time tracking of player activity, integration of loyalty and bonusing programs, and access to advanced analytics for strategic decision-making. The system supports the transition from anonymous play to a fully connected environment, enhancing operational control and opening new opportunities to boost player engagement and retention.
Additionally, Win Systems will present Win Up Wallet, a secure mobile solution that allows players to connect to gaming machines, access rewards, and manage their funds directly from their smartphones — eliminating the need for physical tickets or cash. In line with its digital-first approach, and in partnership with LoopPay, the company will also introduce a feature that enables players to redeem their winnings digitally through gift cards, without requiring TITO tickets or kiosks, while still offering the option to redeem traditional physical gift cards.
“We’re excited to bring our latest innovations to the SAEE Expo,” said Hunter Kampf, Country Manager USA & CANADA. “Georgia is a strategic market for distributed gaming, and WIGOS One precisely meets its unique requirements. Our connected solutions will enable operators to simplify management, reduce operational costs, and strengthen relationships with their players through real-time data and seamless digital tools.”
With a focus on integration, data-driven decision-making, and digital transformation, Win Systems continues to lead the way in offering robust and scalable solutions for today’s dynamic gaming landscape. The company’s presence at SAEE underscores its strong commitment to the U.S. distributed gaming market and its ongoing efforts to support local operators with the most advanced tools available.
Latest News
Inspired Launches V-Play Football Brazil with EstrelaBet via the Altenar Sportsbook

Inspired Entertainment, Inc., a leading B2B provider of gaming content, technology, hardware, and services, is pleased to announce the launch of V-Play Football Brazil with EstrelaBet, a leading Brazilian gamingtech company. The integration is powered by Altenar, a leading sportsbook platform provider for licensed operators around the world.
This launch marks an exciting new chapter in Inspired’s expansion across Brazil delivering its market-leading Virtual Sports content to a local, LATAM focused operator. V-Play Football Brazil, designed specifically to capture the flair, passion, and energy of Brazilian football, provides fast-paced betting action with high-frequency, ultra-realistic match simulations.
“We’re thrilled to bring V-Play Football Brazil to EstrelaBet’s customers,” said Brooks Pierce, President and Chief Executive Officer of Inspired. “Brazil has a deep-rooted passion for football, and our latest Virtual Football product is tailor-made for that audience. This launch with EstrelaBet, through Altenar’s dynamic platform, represents a powerful combination of cutting-edge technology, local insight, and premium virtual content. It’s a major milestone in our commitment to growth in Brazil.”
EstrelaBet, known for its strong brand presence in Brazil and innovative approach to player engagement, continues to invest in new ways to enhance its sportsbook offering. V-Play Football Brazil is now available at estrela.bet.br, optimized for desktop and mobile platforms, as well as the Android app.
“Inspired’s V-Play Football Brazil delivers the quality, authenticity, and excitement that our players expect,” said Fellipe Fraga, CBO (Chief Business Officer) at EstrelaBet. “The launch of this product aligns perfectly with our mission to offer customers a dynamic and differentiated sports betting experience. We’re excited to bring Brazilian fans a product that feels made just for them.”
The launch was made possible through Altenar, whose scalable and flexible sportsbook platform supports operators across more than 30 countries.
“We are proud to power this exciting launch between Inspired and EstrelaBet,” said Antonis Karakousis, Director of Operations at Altenar. “Inspired’s V-Play Football Brazil is a perfect match for the Brazilian market, and this rollout exemplifies Altenar’s ability to support rapid integration and localization of best-in-class content. We look forward to seeing strong engagement and performance from this partnership.”
Gaming
Avalanche and Helika Launch New Gaming Accelerator – Applications Now Open

The Avalanche Foundation and Helika, a leading provider of technical and creative solutions for the video games industry, have officially launched their joint video game accelerator program and opened applications for the first cohort.
The newly announced strategic partnership is designed to engage both Web3-native studios and traditional game developers exploring blockchain integration. The accelerator aims to identify and support the next generation of studios building at the frontier of blockchain-based gaming.
The program is focused on product interaction and is designed to discover, support, and fast-track promising studios and projects building on the Avalanche blockchain. It will provide selected projects with unparalleled access to resources, mentorship from industry leaders, technical support, activations, and funding opportunities for qualifying or top-performing teams.
The accelerator is open to seasoned teams building high-quality, engaging experiences across platforms, from mobile to desktop and everything in between. Projects with prior traction or cross-platform aspirations are especially encouraged to apply.
The program will run for 3 months, with virtual onboarding and IRL showcases planned across major gaming and blockchain events.
What selected teams get:
Funding & Resources: $25,000 in initial support and up to $125,000 in additional funding for qualifying or top-performing teams.
Expert Guidance: Mentorship from game veterans, blockchain experts, and industry leaders through group sessions and 1:1 consultations.
Analytics Support: Comprehensive analytics solutions to track performance, improve retention, and optimize monetization strategies.
Blockchain Integration: Dedicated assistance for integrating with the Avalanche blockchain and optimizing technical performance.
Community & Growth: Activations with partner communities and platforms and support in player acquisition, community building, go-to-market strategies.
Helika Advisory Access: Access to specialized experts from Helika’s network for tailored support.
Ecosystem Access: Direct connection to a vibrant network of developers, investors, publishers, and Web3 enthusiasts.
Showcase Opportunities: A final Demo Day event to present games to investors, publishers, and ecosystem partners.
“We are excited to partner with the Avalanche Foundation to create a world-class accelerator for Web3 gaming. Avalanche’s robust and scalable infrastructure makes it an ideal environment for innovative game development. Studios need tools that work, data that matter, and real support from people who understand what it means to build in this space — this accelerator provides all of that, plus a direct line into a powerful Web3 ecosystem,” said Anton Umnov, Founder and CEO of Helika.
“Avalanche is focused on the long game. There’s no shortage of flashy ideas. What’s missing is the support that helps studios turn those ideas into real, playable, scalable games. Avalanche has long been the go-to chain for speed and innovation, and now we’re channeling that energy into the future of gaming, supporting teams who understand the nuance of player experience, community building, and long-term value creation,” said Parker Heath, Ava Labs Gaming Partnerships Lead.
Avalanche plays host to a vibrant lineup of video games, including Off The Grid and Maple Story Universe, all pushing the boundaries of what’s possible in blockchain-powered play. Thanks to its customizable Avalanche L1s, lightning-fast transaction speeds and low fees, developers can tailor unique environments for their games without compromising on user experience.
Helika has become a cornerstone for modern game studios, equipping developers with real-time insights into player behavior, on-chain economies, and engagement metrics. From Proof of Play and Parallel to Nexon, Ubisoft, and Com2Us, Helika’s platform is shaping how developers build, balance, and scale their games in real-time. This accelerator takes that impact further by embedding support into the earliest stages of development when it matters most.
-
Latest News6 days ago
Quick Custom Intelligence Partners with ComOps to Offer Secure, Scalable Off-Site Human Player-Development Services for Casinos
-
Compliance Updates6 days ago
Illinois Gaming Board Announces Enhanced, Uniformed Advertising Rules for Casinos, Video Gaming and Sports Wagering
-
Latest News6 days ago
Stake strikes new global partnership with Street League Skateboarding
-
Compliance Updates6 days ago
SOFTSWISS Strengthens Regulated Market Presence in LatAm with Full Product Certification in Brazil
-
Latest News6 days ago
VIP Play and Decentral AI Announce Strategic Partnership to Shape the Future of AI-Powered Sports Entertainment
-
Canada6 days ago
Segev LLP Celebrates 10 Years of Business-Focused Legal Innovation
-
Canada5 days ago
AGCO Removes Cap on Seller Commission for Charitable Lottery Products
-
Latest News5 days ago
Winpot names Miroslava Montemayor as brand ambassador