Delaware North, a global hospitality and entertainment company, has announced the launch of its greatly expanded and enhanced player rewards program for its U.S. casinos and other gaming properties.
The new Lucky North Rewards, formerly Lucky North Club, features twice as long tier-earning and benefit-use periods, expanded on-property and destination benefits and new national and local partnerships for discounted and complementary experiences. Benefits include eligibility for various gaming offers, hotel stays, gifts, dining, casino amenities, and travel packages.
“As Delaware North continues to grow our gaming business, we made it a priority to make our player loyalty program much more robust and competitive to reward our players and entice new ones. Our players will earn rewards more easily and enjoy a greater experience at our casinos – as well as more and better additional experiences as a result of their participation,” said Nathan Holobowski, vice president of marketing for Delaware North’s gaming division.
