partnerships
National Football League and WePlay Studios Team Up to Launch NFL Offsides

The National Football League and WePlay Studios are teaming up to launch NFL Offsides, a first-of-its-kind weekly game show where NFL players, Legends, and well-known gaming creators compete in high-energy, video game-inspired challenges. Packed with larger-than-life personalities in a first-of-a-kind format, this is where content meets the gridiron in the most unexpected ways. NFL Offsides will debut on April 15, 2025, at 7 p.m. ET / 4 p.m. PT and stream live on Tuesdays during the 2025 offseason on the NFLâs official YouTube channel, with co-streams on featured creatorsâ channels.Â
The series will be hosted by Cameron Dicker, nicknamed âDicker the Kicker,â the Los Angeles Chargers Placekicker and the first NFL player born in Hong Kong, and popular streamer, Ovilee May. She is known for her prominent hosting for esports teams, major game publishers, and professional sports league productions. The premiere will feature NFL player, Daiyan Henley of the Los Angeles Chargers and Todd Gurley, NFL Legend and 2017 NFL Offensive Player of the Year, teaming up with top gaming creators Xaryu and Pikaboo for an exciting episode inspired by classic âBrawlâ games.
âNFL Offsides promises to deliver a dynamic mix of sports and gaming content that will strengthen our connection to Gen-Z fan communities,â said Ed Kiang, vice president of video gaming at the NFL. âWeâre excited to partner with WePlay Studios to bring this game show to life with NFL players and Legends alongside top gaming creators.â
Each episode of NFL Offsides will be divided into three segments, with unique opportunities for viewers to engage with the talent throughout the show:Â
- Physical Challenge: A real-life recreation of video game-inspired sets and challenges that will test participantsâ physical and strategic skills.
- Mystery Segment: An unpredictable twist where participants could face puzzles, quizzes, or surprise challenges led by the production team or their community in chat.
- Gaming Showdown: The ultimate test of reflexes and teamwork as participants go head-to-head in a leading video game title, pushing their competitive skills to the limit.
The show will be produced by WePlay Studios, a content production team specializing in creating entertainment shows and gaming formats worldwide. Â
âSports and video games are united by passion. Inspired by iconic â90s game shows, we wanted to bring that nostalgic energy into a fresh format for todayâs generation,â said Maksym Bilonogov, chief visionary officer and executive producer at WePlay Studios. âAfter a decade of refining audience engagement, weâre applying that expertise to NFL Offsides. Partnering with the biggest sports league in America, the NFL is an incredible opportunity.âÂ
Future episodes will feature NFL players, Legends, and top gaming creators, including Terrell Owens, Jeffery Simmons, the Botez sisters, MMG, Repullze, Esfand, and more.Â
This new series is part of the broader NFL strategy aiming to attract the next generation of fans.Â
NexTide Media, a creator-first media agency and ad tech solutions partner of WePlay Studios, is driving brand integrations for NFL Offsides â connecting advertisers with this one-of-a-kind gaming-meets-sports experience.Â
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Potawatomi Casino Hotel Partners with White Hat Gaming

White Hat Gaming has entered into a multi-year partnership with Wisconsinâs Potawatomi Casino Hotel â one of the largest casino operators in the Midwest.
Under the agreement, White Hat Gaming will deliver its world-class PAM platform to support mobile sports betting and Class II slot wagering for patrons located on tribal land in Milwaukee and Carter Wisconsin. This partnership underscores White Hatâs commitment to providing cutting-edge, compliant gaming solutions tailored to the unique needs of tribal operators.
White Hat Gamingâs pioneering platform technology â already live in multiple U.S. states and Ontario, Canada â will power Potawatomi transition into mobile wagering, enabling the tribe to deliver a seamless, best in-class player experience.
Potawatomi Casino Hotel selected the White Hat platform for its robust in-house cashier, which offers a wide range of payment options through multiple integrated gateways. The platformâs real-time risk monitoring capabilities help identify and manage potential issues instantly, while its award-winning Traveling Wallet technology provides multijurisdictional flexibility within a single player account. Additionally, Potawatomi recognized White Hatâs early leadership in the emerging Class II mobile slots sector â a promising and potentially transformative sector for the tribal wagering industry.
White Hatâs PAM platform stands as the most widely distributed independent solution in the U.S., and its latest partnership with Potawatomi Casino Hotel underscores the companyâs commitment to supporting the tribal gaming sector. By delivering advanced technology and operational tools, White Hat empowers tribal operators to optimize performance, enhance player experiences, and maintain long-term adaptability in a fast-evolving market.
Max Wright, Founder at White Hat Gaming, said: âWe remain focused on expanding our presence in North America, continuously evolving and enhancing our PAM solution to empower iGaming operators with the technology needed to elevate the player experience and drive operational efficiency. This collaboration further demonstrates our commitment to delivering a cutting-edge platform that combines flexibility and speed to market. Weâre confident that Potawatomiâs mobile presence will significantly benefit from our proprietary cashier, expert compliance and regulatory support, and Traveling Wallet technology.â
Dominic Ortiz, Chief Executive Officer of Potawatomi Casino Hotel, said: âWe continually seek strategic opportunities to strengthen our market position, and our partnership with White Hat Gaming represents a key step forward as we enter a new era of mobile on premise gaming. By integrating White Hatâs PAM solution, we are enhancing our digital capabilities with industry-leading expertise and providing a best in class experience for our guests.â
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BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALĂMACO

BETBY, an industry-leading sports betting provider, has announced a long-term partnership with CalĂmaco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBY’s expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.
As part of the agreement, CalĂmaco will integrate BETBYâs award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBYâs AI-driven technology, AI Labs, CalĂmacoâs partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.
Known for its scalable and robust casino and lottery platform, CalĂmaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the regionâs competitive iGaming landscape.
Stefanos Karakidis, Head of Business Development at BETBY, commented: âWe are excited to partner with CalĂmaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into CalĂmacoâs platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.â
Alejandro Serrano, Head of Business Development at CalĂmaco, added: âBETBYâs sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.â
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SCCG Announces Partnership with Belize Marriott

SCCG Management, a global leader in gaming advisory and business development, has announced a strategic partnership with Belize Marriott, focused on conducting a comprehensive market study to assess potential opportunities in the sports betting and gaming sectors.
While the specifics of the engagement remain confidential, the collaboration will leverage SCCGâs global gaming expertise and deep understanding of regulatory, operational, and market dynamics. This initiative marks another milestone in SCCGâs ongoing work with hospitality leaders, building on their previous partnership with Marriott Puerto Rico.
Stephen Crystal, Founder and CEO of SCCG Management, said: âWeâre thrilled to collaborate once again with the Marriott brand as we explore new frontiers in gaming and hospitality. Our goal is always to bring informed, strategic insights that empower our partners to make forward-thinking decisions. With my background in brick-and-mortar gaming, including owning and operating six casinos in Downtown Las Vegas, I understand firsthand how the right gaming strategy can enhance a hospitality destination. Belize is a unique market with significant potential, and weâre excited to help chart the course.â
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