Play'n GO new release Crabby's Gold
Connect with us
Play'n GO new release Crabby's Gold

Latest News

1/ST CONTENT broadens its South American reach in new LATAM deal with America Simulcast and Sportbet

Published

on

1/ST CONTENT broadens its South American reach in new LATAM deal with America Simulcast and Sportbet

 

Distribution deal sees leading North American racing provider extend its scope of influence across LATAM, starting with new integration with leading Ecuadorian operator

1/ST CONTENT – the pre-eminent provider of premium content for North American horse racing and a key division of 1/ST, the biggest racing company in the Americas – has broadened its growing international footprint with the announcement of a progressive partnership with America Simulcast, a leading LATAM distributor.

Sportbet, a major operator in the Ecuador space, is already under contract to integrate exclusive data and signals (broadcast and video streaming) from the partnership’s content package. This deal has begun with commingling bets into the US pools via Sportbet’s retail outlets, before adding fixed-odds betting and online channels in the coming weeks, scaling activity which provides an immediate validation of this forward-thinking America Simulcast collaboration.

Overarchingly, this strategic agreement also grants America Simulcast the rights to distribute signals from all 1/ST CONTENT-participating racetracks in the United States and Canada, alongside Latin America and South America.

The collective aim is to bring the visceral thrill and engagement of North American horse racing to a broader audience in LATAM, fostering a new era of sports entertainment in a patchwork-quilt landscape of many previously underserved racing fans.

By leveraging 1/ST CONTENT’s unparalleled expertise in capturing and broadcasting live racing events, coupled with America Simulcast’s extensive distribution network and market reach, fans across LATAM can now enjoy the best-in-class racing experience from the comfort of their homes, or on the move.

Key highlights of the agreement include:

  1. Comprehensive Coverage: America Simulcast will have access to the exclusive signals of all racetracks in the United States, Canada and South America (with Turkey to follow this summer), ensuring an extensive and diverse range of racing content for LATAM audiences.
  2. Cutting-Edge Technology: 1/ST CONTENT‘s state-of-the-art technology will deliver high-quality, immersive broadcasts, providing viewers with an unparalleled access to live racing and informative content that both engages the seasoned viewer and educates those unfamiliar with the sport.
  3. Enhanced Viewer Engagement: America Simulcast will work closely with 1/ST CONTENT to develop innovative marketing strategies, promotions, and engagement initiatives, enhancing the overall viewer experience and building a dedicated racing community in LATAM.


Simon Fraser, Senior Vice President International at 1/ST CONTENT, said:
“1/ST CONTENT is delighted to establish a strategic relationship with America Simulcast to broaden the international reach of North American racing across LATAM.

“Thoroughbred racing already enjoys a storied heritage and strong following across countries like Chile, Uruguay, Brazil, Argentina and Peru, which have produced some high-class thoroughbreds, trainers and, above all, jockeys who have regularly plied their trade in the States as well.

“So, on the one hand, many LATAM enthusiasts are keen to back their local favourites in the U.S. and have already picked up an understanding as to the North American racing scene. On the other hand, in a continent where soccer is naturally king, we can also provide a more educational service and supporting marketing structure around this content in order to make it easily intelligible to unfamiliar audiences.

Advertisement
Stake - Best Online Casino & Sports Betting Platform

“North American racing will continue to help global operators engage new and underserved audiences by delivering 24/7 horse racing, allowing us to return the value to a host of U.S. racetracks and their key stakeholders.

“Thanks to this breakout relationship with our friends at America Simulcast and Sportbet, we can also provide a more educational service and supporting marketing structure around this content so that we can make it relevant to both seasoned fans and unfamiliar audiences.

“Additionally, working with our alliance partners at Racing1 – the newly founded complete service hub for international racing – we are now able to distribute this content more broadly than ever before. To which end, after the initial U.S. launch, our Racing1 partners from the UK and Australia will be able to take the opportunity to go live as well.”

Javier Pereira, CEO of America Simulcast, added: “Our collaboration with 1/ST CONTENT marks a momentous occasion for racing enthusiasts in LATAM. We are excited to be the exclusive distributor of the signals from all racetracks in the United States and Canada, delivering top-notch content to our viewers. This partnership aligns perfectly with our mission to provide premium sports entertainment, and we look forward to a successful journey with 1/ST CONTENT.”

Latest News

Stake Colombia welcomes tennis star Juan Sebastián Cabal as new ambassador

Published

on

Stake Colombia welcomes tennis star Juan Sebastián Cabal as new ambassador

 

Stake Colombia is proud to announce its sponsorship and the incorporation of Juan Sebastián Cabal, the Colombian tennis legend, as its new ambassador. This alliance celebrates Cabal’s unparalleled career and reinforces Stake Colombia’s commitment to sports, excellence, and the Colombian community.

Juan Sebastián Cabal, an iconic figure in Colombian tennis, reached the top of the doubles world ranking in 2019, forming one of the most prominent duos of the last decade with Robert Farah. Together, they conquered Wimbledon and the US Open, were finalists at Roland Garros and the Australian Open in men’s doubles, and Cabal also won the Australian Open in mixed doubles. Furthermore, they achieved multiple victories in ATP 1000, 500, and 250 tournaments. His career is a clear example of perseverance, talent, and excellence, leaving an indelible mark on global tennis.

“Having Juan Sebastián Cabal as an ambassador is key for Stake Colombia. At a time when paddle is experiencing an explosion in popularity across the country, fostering entertainment among young people is fundamental. Supporting, connecting with the community, and offering new experiences is what drives us, and this alliance is an opportunity to truly excite both paddle and tennis enthusiasts alike,” stated Diana Otálora, Country Manager of Stake Colombia.

Beyond his impressive records and titles, Juan Sebastián Cabal embodies the fighting and resilient spirit of Colombian athletes. He has represented Colombia in three editions of the Olympic Games and has been a fundamental pillar in the Davis Cup for more than 15 years. Currently, Cabal continues his legacy in padel and sports development through his club “Padeling by Cabal,” which promotes well-being and physical activity in his hometown, inspiring new generations of athletes and strengthening national pride.

Regarding this new alliance with Stake Colombia, Cabal stated that “it is a fantastic opportunity to continue promoting the values of sport and dedication that have accompanied me throughout my career. I am excited about the idea of working together to inspire more people and support sports development in our country.”

The collaboration between Stake and Juan Sebastián Cabal is a testament to their shared passion for sports and entertainment. Through this partnership, Stake Colombia will seek to promote sports integrity and connect communities with innovative and exciting experiences.

Continue Reading

Latest News

Buffalo Run Casino & Resort Selects QCI Go to Empower Hosts and Enhance Guest Engagement

Published

on

Buffalo Run Casino & Resort has chosen Quick Custom Intelligence’s (QCI) Go, a native mobile app designed specifically for casino hosts, to elevate host productivity and deliver a superior guest experience.

QCI Go provides hosts with powerful tools including player card scanning, real-time player lookup, seamless access to QCI Meet and QCI Events, and robust task management features—all in a user-friendly mobile interface. By putting these capabilities directly in the hands of hosts, QCI Go enables faster service, deeper guest relationships, and greater operational efficiency on the casino floor.

Mary Jewett, Vice President and General Marketing at Buffalo Run Casino & Resort, expressed excitement about the implementation:
“Bringing QCI Go to Buffalo Run Casino & Resort represents a significant advancement in how we empower our hosts to serve guests. With mobile access to key player information, events, and task management, our team can deliver personalized service in real time, enhancing both the guest experience and host effectiveness.”

Dr. Ralph Thomas, CEO of QCI, shared his perspective on the partnership:
“We are thrilled to deploy QCI Go at Buffalo Run Casino & Resort. By providing hosts with mobile access to the QCI platform, we enable them to deliver exceptional, timely service and foster stronger player relationships. This is a great example of how our mobile-first innovations help operators improve team productivity and guest satisfaction.”

QCI Go is part of Quick Custom Intelligence’s broader commitment to innovation in the gaming industry, providing operators with state-of-the-art tools that support host teams, streamline operations, and drive meaningful guest engagement.

Continue Reading

Latest News

BMM TESTLABS’ BIG CYBER CLARIFIES LEADERSHIP TRANSITION AND ORGANIZATIONAL OVERSIGHT

Published

on

BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that Amit Sharma, former Chief Executive Officer of its BIG Cyber business, has not been affiliated with the Company in any capacity since October 2024.

BIG Cyber is focused on delivering world-class cybersecurity solutions to the global gaming industry under the leadership of Marzia Turrini, President, iGaming & Cybersecurity at BMM Testlabs. Turrini provides executive oversight for BIG Cyber’s strategy, services, and partnerships, ensuring the highest standards of security, professionalism, and customer care.

BMM Testlabs Chief Executive Officer Martin Storm said, “We take the integrity of our brand and communications seriously. While we thank Amit for his past contributions, we want to make it clear that he no longer represents BIG Cyber, BMM Testlabs, or BMM Innovation Group in any form. Our BIG Cyber solutions business continues to grow under the trusted leadership of Marzia Turrini and our global team of experts.”

Continue Reading

Trending

GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

Disclaimer: All the information provided is for educational and entertainment purposes only. Always check your local laws before participating in any gaming activities.

Copyright © 2018 – 2025, HIPTHER. All Rights Reserved.