Betsson Group has inaugurated its second office in Latin America, located in Buenos Aires, Argentina. This expansion strengthens Betsson’s commitment to the Argentine market, reinforcing its focus on local expertise and sustainable growth.

Argentina has emerged as one of Betsson’s fastest-growing gaming markets, supported by technological advancements, innovation, and key strategic partnerships. The company actively engages with the country’s vibrant sports culture, sponsoring top-tier football clubs, including Boca Juniors and Racing Club. These partnerships, along with the new office, underscore Betsson’s long-term investment in building a strong local presence.

“In opening this new office, we reaffirm our commitment to Argentina and the broader Latin American region. Argentina is a key market for us and this expansion reflects our dedication to sustainable growth, driven by the talent and expertise of our employees. We are confident that their skills and passion will help us continue providing responsible entertainment while strengthening our position in the region,” said Jesper Svensson, CEO of Betsson Group.

Betsson Group currently holds licenses in five Latin American markets: Argentina, Brazil, Colombia, Mexico, and Peru. The company’s strong growth in Argentina has contributed to Latin America accounting for 26% of Betsson’s total revenue in Q4 2024, highlighting the region’s importance in Betsson’s global strategy.

The Argentine market continues to grow rapidly, driven by increased digital adoption and innovation in online gaming. Betsson’s localised approach, combined with technological advancements and strategic partnerships, has positioned it as a leading player in the country.

Since 2008, Betsson has been expanding in Latin America. In June 2024, a subsidiary of Betsson AB secured its first local licenses in Peru, strengthening its position in the newly regulated market. More recently, in February 2025, Betsson obtained a Brazilian license, reinforcing its long-term commitment to Latin America’s largest gaming markets.

March is Problem Gambling Awareness Month, and FanDuel, North America’s premier online gaming company, is continuing to build its Responsible Gaming platform through new programming designed to expand access to responsible gaming education. The company is expanding its relationship with Craig Carton to launch “The Comeback with Craig Carton,” a new FanDuel TV show that will focus on problem gambling recovery. FanDuel is also adding new resources to the Trusted Voices: Conversations About Betting program that launched last year. Combined with continued support for non-profit partners, these initiatives continue to raise the visibility of problem gambling resources and responsible gaming education.

“FanDuel remains steadfast in its commitment to leading the industry in responsible gaming, and we are proud to introduce industry-first content and programs designed to destigmatize problem gambling and offer education on responsible play. Our new FanDuel TV show with Craig Carton, expanded Trusted Voices program and investments in education and advocacy are part of our year-round commitment to responsible gaming, and we look forward to continuing to offer innovative products and programs to our customers,” said Cory Fox, SVP of Public Policy and Sustainability at FanDuel.

New Problem Gambling Recovery Show on FanDuel TV

Former NBA player and basketball coach Randy Livingston and his wife, sports agent Anita Smith, are FanDuel responsible gaming ambassadors and recently appeared on the first episode of “The Comeback with Craig Carton,” a new show on FanDuel TV focused on problem gambling recovery and hosted by FanDuel’s responsible gaming ambassador Craig Carton. The show features Carton sitting down with those who have experienced the highs and lows of gambling addiction to amplify their stories, break down the stigma surrounding gambling disorder, raise awareness of support resources for individuals and their families and show that recovery is possible. Livingston and Smith were Carton’s first guests and spoke about their family’s history with problem gambling, including the challenges Livingston faced as a recovered problem gambler and Smith faced as his spouse. The episode is now streaming on YouTube and FanDuel TV+.

Trusted Voices Program Expansion and Promotion

New resources from the Trusted Voices: Conversations About Betting program are coming to ConversationsAboutBetting.com. The updates include new resources for college students, their parents, and university staff, including content from KnowYourPlay.org, co-developed by ROGA in partnership with EPIC Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council. FanDuel launched Trusted Voices with Livingston and Smith last year. The program is designed to equip trusted adults, including parents, guardians, and coaches, with tools and resources to talk to young people about gambling, associated risks, how to recognize warning signs and where to go for support. FanDuel is putting paid support behind the program across radio, digital, social, and digital out of home, with the ad campaign aiming to raise awareness of the risks of underage gambling and equip parents and coaches to have proactive and informed conversations about gambling.

Amplifying Gambling Disorder Screening Day

This year’s Gambling Disorder Screening Day, an effort originally founded by the Cambridge Health Alliance’s Division on Addiction, took place on March 11, and FanDuel partnered with Kindbridge Behavioral Health to empower customers nationwide with resources for informed decision making. FanDuel provided customers with Kindbridge’s free, confidential Gambling Disorder Screener and highlighted the telehealth counseling and support services available through Kindbridge for those seeking help. FanDuel also amplified awareness of the day across its social channels.

Supporting Non-Profit Partnerships

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FanDuel is donating $150,000 to the National Council on Problem Gambling (NCPG) that will further support the NCPG’s Agility Grants program, which is funded by the NFL via the NFL Foundation. This program provides funding to non-profit organizations across the country for problem gambling prevention in areas that currently have no services or to expand existing programming.

“We are grateful to FanDuel for their generous support of the Agility Grants program. As the first national grant initiative dedicated to problem gambling prevention, this funding expands our ability to support community-based programs, strengthening the reach and impact of problem gambling prevention efforts nationwide,” said NCPG board president Susan Sheridan Tucker.

FanDuel will also make an additional $150,000 donation to the International Center for Responsible Gaming (ICRG). The organization is dedicated to helping individuals and families affected by gambling disorder and preventing the onset of gambling problems through high-quality scientific research and evidence-based educational programming. The donation will help fund the creation of a Center of Excellence (COE) focused on advancing research in responsible gambling behaviors. The COE will generate evidence-based insights to help contribute to industry-wide advancements in player protection, engagement strategies, and RG messaging.

“We are proud to partner with FanDuel as we work together to advance critical research that will shape the future of responsible gambling strategies. Support from FanDuel is helping fund a Center of Excellence focused on responsible gaming behaviors, and we look forward to generating evidence-based insights that make a positive impact on communities,” said Arthur Paikowsky, President of ICRG.

Casino Cash Trac (CCT), a leading provider of enterprise software solutions for casino operations and revenue audit automation, announced a strategic minority investment from Serent Capital, a growth-focused private equity firm with deep expertise in scaling technology and software businesses. The strategic partnership will support CCT’s next phase of growth focused on product innovation and market expansion.

Founded in 2012, CCT pioneered revenue audit automation for land-based casinos, eliminating manual reconciliation processes and improving financial visibility. The company’s flagship platform, Casino Insight, provides a detailed, audit-ready view of cash transactions across the casino floor, ensuring compliance, operational efficiency, and fraud prevention. Today, CCT serves over 300 casinos across the US, Canada, and the Caribbean, helping operators streamline financial workflows and reduce audit-related labor costs.

Kurt Williams, CEO of CCT, along with partners Blake Doerr, Wanor Franca and Danny Roe, will continue to lead the company.

“Casino Cash Trac was founded to modernize casino cash and audit operations, providing customers with a seamless, automated solution to replace outdated, manual processes. With Serent Capital’s support, we are excited to accelerate our growth with a partnership that complements our strengths and share our core values, enhance our product capabilities, and expand our reach to serve even more gaming operators worldwide,” said Kurt Williams, CEO of Casino Cash Trac.

Serent Capital’s minority investment will equip CCT with its dedicated Growth Team, providing hands-on expertise to accelerate go-to-market execution, optimize product strategies, and enhance customer engagement. With a strong track record in scaling enterprise software companies, Serent has the capability to help CCT expand its market presence, drive product innovation, and unlock new growth opportunities.

“Casino Cash Trac is an exceptional platform that addresses a mission-critical need for casino operators. We are excited to support the company in continuing to innovate and deliver even greater value to its customers,” said Dexter Hopen, Partner at Serent Capital.