SCCG Management has announced the expansion of its strategic partnership with Major League Rugby (MLR). Building on their focus on sports betting opportunities and pathways to integrate betting, the collaboration will include market analysis, audience engagement strategies, deepening relationships with operator partners, and developing strategies to fully tap into rugby’s potential as the US prepares to host the 2031 Rugby World Cup.

This partnership creates opportunities for gaming operators to connect with MLR’s growing fanbase while aligning with the league’s efforts to expand its reach and enhance engagement across multiple platforms and experiences.

Through this expanded partnership, SCCG will utilize its extensive expertise and global network to help MLR unlock new revenue streams and grow its fanbase. Key initiatives include analyzing fan demographics, digital engagement trends, and regional growth potential, as well as developing partnerships with sports betting operators, sponsors, and other stakeholders. Additionally, SCCG will assist in integrating betting and gamification initiatives that enhance the fan experience while driving audience engagement.

“Major League Rugby’s commitment to innovation and growth makes them an ideal partner for SCCG. This expanded collaboration demonstrates our shared vision to elevate rugby in North America by creating dynamic engagement opportunities for fans and stakeholders alike. We’re excited to continue supporting MLR’s journey to become a global rugby powerhouse,” said Stephen Crystal, Founder and CEO of SCCG Management.

“At Major League Rugby, we are always looking to find innovative, engaging ways to meet fans where they are, and our partnership with SCCG best equips us to do just that. By deepening our collaborative relationship with one another, we can draw from SCCG’s expertise and experience to help grow the game in the U.S. as we prepare for the country to host the Olympics, the Rugby World Cup and more,” said Lucas Reid, CRO of MLR.

As MLR enters its next phase of growth, the partnership will also focus on delivering a detailed implementation roadmap. This roadmap will outline specific actions, timelines, and milestones designed to drive immediate impact and prepare the league for long-term success. With insights drawn from comparable sports and markets, SCCG aims to position MLR as a leader in fan engagement and innovation.

This weekend promises great excitement for football fans with the culmination of the Supercopa Feminina Betano, as Brazil’s top women’s teams battle it out to be crowned champions.

Marking the start of the women’s football calendar in Brazil, the competition brings together the eight best teams in the country and is once again sponsored by Betano, Kaizen Gaming’s international premium brand and one of Brazil’s leading online sports betting and gaming platforms.

As the official sponsor of the competition, Betano holds its naming rights and enjoys brand exposure at the key properties of stadiums hosting the matches. This includes LED panel placements along the entire field, 3D carpets beside the goals, and various fan engagement activations, such as influencer-driven initiatives.

Guilherme Figueiredo, Country Manager for Brazil at Betano commented: “The renewal of the partnership for the fourth consecutive year aims to consolidate Betano’s presence in Brazilian football and expand the visibility of the women’s game, strengthening the sport nationwide as it continues to gain popularity season by season.”

Supercopa Feminina Betano 2025

The tournament organized by the Brazilian Football Confederation (known in Brazil by the acronym CBF) will have its final take place this Sunday, March 16. The match will see defending champions Corinthians take on São Paulo, having both successfully navigated Wednesday night’s semi-finals.

SCCG Management has announced a strategic partnership with Boosted Bets, an innovative platform redefining sports betting contests with a performance-based model. This collaboration will focus on business development, capital-raising support, and global distribution, connecting Boosted Bets with strategic partners across SCCG’s ecosystem, including sportsbook platforms, operators, data providers, CRM, and gamification partners.

Boosted Bets introduces a new way for sports bettors to prove their skills through a contest-based wagering model. Players enter a paid challenge, receiving a simulated betting account with a larger bankroll—giving them the ability to place bets as if they were high-stakes bettors. Those who successfully pass the challenge earn real money with their winning picks while adhering to strict risk management rules. This performance-based approach allows bettors to showcase their expertise while competing for profits, creating a sustainable, skill-driven alternative to traditional sports betting.

Through its proven prop-firm business model, Boosted Bets generates revenue by offering structured betting challenges where participants must meet predefined profit and risk criteria to progress. While only a small percentage of players succeed, those who do gain access to a higher-tier simulated betting account—increasing engagement and retention. This model has already demonstrated success in other financial markets, and Boosted Bets is now bringing this innovation to the sports betting industry, an emerging and high-growth sector.

SCCG Management will leverage its global network and industry expertise to secure strategic integrations with sportsbook operators, affiliate partners, and gaming platforms, positioning Boosted Bets as the go-to platform for performance-based betting challenges. The partnership will also focus on capital-raising efforts to fuel expansion, as well as introducing Boosted Bets to new international markets.

“Boosted Bets is transforming the way sports bettors engage with contests, merging skill-based competition with a structured, high-stakes betting experience. Their innovative approach is a game-changer in the industry, providing a fresh and engaging alternative to traditional sports betting. SCCG is excited to support their expansion, connecting them with top-tier operators and driving their global distribution,” Stephen Crystal, Founder & CEO of SCCG Management, said.

“Boosted Bets is revolutionizing the sports betting landscape by empowering bettors to leverage their skills in a way that’s never been done before. Our partnership with SCCG is a pivotal step toward globalizing this groundbreaking, gamified model, setting a new standard for what sports betting can and should be,” David Dombrowsky, CEO of Boosted Bets, said.