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Lilac Casino Club in Rochester Set to Open This Week

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Chicago-based architectural firm DMAC Architecture & Interiors presented its latest design for the Lilac Casino Club in Rochester, New Hampshire. This 38,000-square-foot renovation project transforms the Lilac Mall into a vibrant entertainment center integrating gaming, dining, and events mixed with existing retail. Inspired by its evolving history, the design reimagines the Lilac Mall as a mixed-use destination with a distinctive sense of place that welcomes the community. Since its opening in 1979, Lilac Mall has continuously adapted to changing retail landscapes. Now anchored by the Lilac Casino Club, the mall reemerges as a hub for entertainment and social engagement, dedicated to supporting 72 charities annually.

“Reimagining Lilac Mall with a casino and entertainment component required a thoughtful approach to design. With the hard shift toward buying online, this project was an interesting study of the resilience of shopping malls and how entertainment can be a draw to motivate people to gather in person. We deliberately incorporated design elements that reinterpret traditional mall motifs, infusing them with a fresh, modern perspective,” Dwayne MacEwen, Founder and Principal of DMAC Architecture & Interiors, said.

As the centerpiece of the mall’s revitalization, the Lilac Casino Club bridges its classic typology with a bold, contemporary identity. Its striking front façade features a 144-foot metal mesh soffit with a dynamic zig-zag profile inspired by the familiar memory of stacked shopping carts. This eye-catching architectural element allows natural light to filter into the recessed entry, with one end anchored by a monumental New Hampshire granite wall, paying homage to the state’s identity as the Granite State. Inside, a Y-shaped floorplan maximizes sightlines and encourages guest engagement, creating an intuitive and immersive experience upon arrival.

Each gaming and entertainment space is thoughtfully designed to elevate the guest experience and cultivate an inviting atmosphere of hospitality. Some of the custom features that help establish a sense of place include:

Table Games — Defined by a suspended 93-foot wood-clad ceiling oval, this area serves as both a focal point and an important organizing element for easy wayfinding. This architectural feature is thoughtfully designed to integrate direct lighting and pendant fixtures, enhancing placemaking while also serving as a sophisticated screen to conceal ceiling ductwork.

Restaurant & Bar — A spacious dining and bar area features a ceiling trellis integrated with a central tree, transitioning the gaming floor to a modern beer garden. The 34-seat bar connects the gaming area and restaurant.

Poker Room — The Poker Room blends whimsical sophistication with dynamic design. The entry alcove features a curated collection of bronze sculptures—a stag, fox, and two mice in modern eyewear—balancing refined elegance and playful charm. Inside, alternating full-height wall panels with mounted TVs and crocodile-patterned coverings create a rhythmic, visually engaging space, while geometric metal mesh screens mark key service points.

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Salsa Technology ready to engage with industry leaders at SAGSE Latam

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Salsa Technology is attending SAGSE Latam 2025, one of the most important gaming events in Latin America, taking place on March 19-20 at the Hilton Buenos Aires, Argentina.

Representing Salsa Technology at the event, CTO Diego Mourglia will connect with current and potential clients, providers, and key industry partners. He will also be available to discuss Formula-Bet, Salsa’s robust technology ecosystem, which includes Salsa Omni, a fully certified PAM that integrates seamlessly with Salsa Gator, an extensive proprietary gaming aggregator, as well as with top sportsbook providers and payment solutions.

“SAGSE Latam is a key event for the region, and I’m excited to once again meet with industry leaders in Buenos Aires,” said Diego Mourglia, CTO of Salsa Technology. “Salsa was born in Latin America and has an unmatched understanding of the market dynamics in Brazil, Argentina, and other markets across the region. Our technology is designed for the realities of the local industry, and our team is strategically located to provide expert support in Portuguese and Spanish, as well as in English, aligned with the region’s time zones and business needs.”

With a strong focus on Latin America, Salsa Technology continues to support operators looking to expand in regulated markets with fast, reliable, and compliant solutions tailored to the region’s needs.

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SOFTSWISS Releases 2025 Edition of iGaming in Brazil Market Research

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SOFTSWISS Releases 2025 Edition of iGaming in Brazil Market Research

 

SOFTSWISS, a leading global provider of iGaming software, has released a new edition of the iGaming in Brazil Market Research, offering a detailed overview of the newly regulated Brazilian market in 2025. This guide provides operators with insights into licensing, regulatory compliance, and market trends as Brazil enters a new era of online gaming.

Brazil, the largest country in South America, has solidified its position as a high-potential iGaming market. With a population of over 218 million and a GDP of USD 2.33 trillion, the country is one of the fastest-growing economies globally. Digital adoption is also soaring, with over 86% of Brazilians actively using the internet and mobile penetration exceeding 97%.

Following the official launch of full iGaming regulation in January 2025, the market is expected to grow significantly, with projections estimating its value at USD 10 billion by 2029. To ensure sustainable industry development, the regulating body implemented strict compliance measures, player protection policies, and structured licensing frameworks.

The regulatory landscape in Brazil has undergone a substantial transformation, culminating in the enforcement of Law No. 14.790 in 2023, which formalised the market, and the establishment of the Secretariat of Prizes and Bets (SPA/MF) in 2024. From 1 January 2025, only licensed operators can legally provide online gaming and betting services.

Dario Leiman, Head of Business Development in Latin America at SOFTSWISS, commented on the early months following the regulatory changes: “The regulation of Brazil’s iGaming market has been one of the most significant industry milestones in recent years. While the new framework provides stability and legal clarity, operators must navigate a highly regulated environment with rigorous compliance requirements. The first months of 2025 have already highlighted key challenges, such as taxation structures and licensing complexities. However, such strict regulation also provides opportunities for well-prepared businesses to establish a strong presence in this market.”

The iGaming in Brazil Market Research is a vital resource for businesses looking to enter or expand in the regulated market. The report provides an explicit breakdown of the following critical aspects:

  • Regulatory Compliance: Local ownership requirements, licensing processes and tax structures, including specific сosts and rates.
  • Security and Data Protection: Mandatory measures like ISO 27001 certification, “bet.br” domain registration, and storing data within Brazil. 
  • Player Behaviour Trends: Preferences in online casino and sports betting, including game types and betting habits.
  • Localisation Strategies: The importance of Brazilian Portuguese interfaces, mobile-first gaming, and local payment solutions such as PIX.
  • Advertising and Payment Regulations: Compliance requirements, marketing restrictions, and the latest financial transaction rules.

As Brazil’s regulated iGaming market matures, operators must remain agile in adapting to legal developments and consumer expectations. With its extensive market knowledge and robust solutions, SOFTSWISS continues to help industry players achieve sustainable growth in the region. 

Notably, Rubens Barrichello, Non-Executive Director for Latin America at SOFTSWISS, was actively involved in the research re-launch process. Leveraging his deep understanding of Brazilian consumer behaviour and his experience in fostering local partnerships, Rubens provided valuable insights into market localisation strategies and player engagement approaches, helping to ensure the report reflects the unique cultural and technological landscape of Brazil.

 

About SOFTSWISS

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SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

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2Tribal Launches to Drive Digital Gaming Innovation for Native American Tribes

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2Tribal Launches to Drive Digital Gaming Innovation for Native American Tribes

 

Blending Cutting-Edge Technology with Tribal Gaming Expertise to Deliver Next-Generation Class II Gaming Solutions

2Tribal, a pioneering new company dedicated to advancing digital gaming for Native American tribes, today announced its official launch. The company brings together best-in-class digital technology under exclusive license for Native American markets, from Ethereal Gaming combined with the exclusive mobile and digital slot games license to the fully compliant, patented Class II gaming engine from Class II Solutions (C2S Gaming).

Backed by gaming and entertainment investment firm Kyprock Capital, 2Tribal is set to revolutionise the tribal gaming industry by providing innovative, regulatory-compliant gaming solutions that enhance revenue opportunities and player engagement.

2Tribal’s mission is to empower Native American tribes with state-of-the-art digital gaming solutions that respect and uphold the integrity of tribal gaming regulations while delivering engaging and profitable gaming experiences. By combining C2S’s proven Class II gaming engine with Ethereal Gaming’s innovative technology, 2Tribal ensures that tribes have access to innovative gaming solutions that meet both regulatory and player expectations.

“We are thrilled to launch 2Tribal and provide Native American tribes with the most advanced digital gaming solutions available,” said Inaki Fernandez, co-founder of Ethereal Gaming.

“By integrating best-in-class technology with a deep understanding of tribal gaming regulations, we are creating new opportunities for tribal operators to expand their mobile on premises to online gaming content offerings, while maintaining full compliance with Class II gaming standards.” Added Jeremy Tyra, general partner of Kyprock Capital.

2Tribal’s launch marks a significant milestone in the evolution of tribal gaming, providing tribes with the tools they need to succeed in the rapidly expanding digital gaming landscape and international game studios a gateway to collaboration with Native American tribes.

The 2tribal solution allows any game developer to build directly on the class II game development kit and have their games distributed agnostically to any player account management platform (PAM) via the unified remote game server. It is a game changer for tribal operators requiring mobile class II content and for game studios, wishing to secure incremental revenues in regulated gaming.

With strong backing from Kyprock Capital and the additional guidance of experienced industry leaders via Kyprock Capitals’ Tribal Innovation Funds Advisory Board, 2Tribal is poised to become a leading force in tribal gaming innovation.

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