Latest News
Lilac Casino Club in Rochester Set to Open This Week

Chicago-based architectural firm DMAC Architecture & Interiors presented its latest design for the Lilac Casino Club in Rochester, New Hampshire. This 38,000-square-foot renovation project transforms the Lilac Mall into a vibrant entertainment center integrating gaming, dining, and events mixed with existing retail. Inspired by its evolving history, the design reimagines the Lilac Mall as a mixed-use destination with a distinctive sense of place that welcomes the community. Since its opening in 1979, Lilac Mall has continuously adapted to changing retail landscapes. Now anchored by the Lilac Casino Club, the mall reemerges as a hub for entertainment and social engagement, dedicated to supporting 72 charities annually.
“Reimagining Lilac Mall with a casino and entertainment component required a thoughtful approach to design. With the hard shift toward buying online, this project was an interesting study of the resilience of shopping malls and how entertainment can be a draw to motivate people to gather in person. We deliberately incorporated design elements that reinterpret traditional mall motifs, infusing them with a fresh, modern perspective,” Dwayne MacEwen, Founder and Principal of DMAC Architecture & Interiors, said.
As the centerpiece of the mall’s revitalization, the Lilac Casino Club bridges its classic typology with a bold, contemporary identity. Its striking front façade features a 144-foot metal mesh soffit with a dynamic zig-zag profile inspired by the familiar memory of stacked shopping carts. This eye-catching architectural element allows natural light to filter into the recessed entry, with one end anchored by a monumental New Hampshire granite wall, paying homage to the state’s identity as the Granite State. Inside, a Y-shaped floorplan maximizes sightlines and encourages guest engagement, creating an intuitive and immersive experience upon arrival.
Each gaming and entertainment space is thoughtfully designed to elevate the guest experience and cultivate an inviting atmosphere of hospitality. Some of the custom features that help establish a sense of place include:
Table Games — Defined by a suspended 93-foot wood-clad ceiling oval, this area serves as both a focal point and an important organizing element for easy wayfinding. This architectural feature is thoughtfully designed to integrate direct lighting and pendant fixtures, enhancing placemaking while also serving as a sophisticated screen to conceal ceiling ductwork.
Restaurant & Bar — A spacious dining and bar area features a ceiling trellis integrated with a central tree, transitioning the gaming floor to a modern beer garden. The 34-seat bar connects the gaming area and restaurant.
Poker Room — The Poker Room blends whimsical sophistication with dynamic design. The entry alcove features a curated collection of bronze sculptures—a stag, fox, and two mice in modern eyewear—balancing refined elegance and playful charm. Inside, alternating full-height wall panels with mounted TVs and crocodile-patterned coverings create a rhythmic, visually engaging space, while geometric metal mesh screens mark key service points.
Latest News
Design Works Gaming and Bluberi Gaming Announce Monumental Partnership

Two proven game technology companies are joining forces in what promises to be a devilish collaboration that disrupts the iGaming industry.
Design Works Gaming (DWG) and Bluberi Gaming announced an exciting partnership that will bring together DWG’s chart-topping LuckyTap™ mechanic and Bluberi’s top-performing titles.
Fueled by a unique mix of creativity, innovation and undeniable player appeal, Bluberi has made waves with their iconic games, including their breakout hit Devil’s Lock™.
Enter DWG — the team behind the proprietary LuckyTap™ mechanic. Known for blending simplicity with explosiveness, DWG’s games consistently top the charts and deliver next-level engagement.
“Devil’s Lock has always topped our favorites list when we hit the casino floor as a team. And just a few months ago, as we were trying our luck with the Devil, inspiration struck. We knew we could turn up the heat and reimagine this fan-favorite as a high-voltage LuckyTap™,” said founder and CEO of DWG Troy Zurawski. “Bluberi brings the legendary IP, and we bring the power of LuckyTap™.”
This partnership kicks off a new era for both companies—one where creative chaos reigns and boundaries are pushed. Together, DWG and Bluberi are cooking up gameplay that’s bold, mischievous and unruly.
“Partnering with Design Works Gaming marks a new milestone in iGaming for Bluberi’s iGaming strategy,” said Scott Richards, VP of Commercial Strategy at Bluberi. “DWG’s LuckyTap™ is a proven game-changing technology that pushes boundaries and resonates with Bluberi’s approach to developing unique gaming experiences. Our teams share a passion for pushing boundaries and delivering unforgettable player experiences. We can’t wait to unveil what we’re creating together.”
Compliance Updates
Peru Reports 40% Drop in Illegal Online Gambling

Peru’s Ministry of Foreign Trade and Tourism (Mincetur) reported that, a little more than a year after having implemented the law that regulates the online sector, it has been able to reduce by 40% the offer of illegal games in digital platforms and applications.
In a public statement, the Executive portfolio in charge of regulating gambling also highlighted that, thanks to the inspection work, 15% of the illegal websites “have left the Peruvian market” and that “payment methods providers and financial entities have been contacted to block services to unauthorized operators”.
Based on this, Mincetur highlighted that “Peru has managed to position itself as a regional referent in the integral regulation of gambling” and that, through the normative framework, it was possible to “protect the consumer, guarantee transparency in the operations and promote the formal and sustainable economic development”.
The Ministry highlighted that with the implementation of Law No 31557, which regulates sports betting and online games, “the country became the third country in Latin America to establish clear regulations for this activity”.
“Since its entry into force in February 2024, 60 technological platforms have been authorized and 280 linked service providers have been registered, as well as the accreditation of nine international certification laboratories,” Mincetur said.
In this regard, the Ministry stated that “this regulation has made it possible to formalize the digital sector, promoting an environment of trust for both operators and users.” At the same time, it has allowed “new investment opportunities, boosting the digitalization of entertainment and strengthening the country’s tax collection”.
Canada
ToonieBet Launches its Sportsbook on Apple App Store and Google Play Store

ToonieBet, Soft2Bet’s flagship online casino and sportsbook for Ontario, has officially launched its sportsbook on the Apple App Store and Google Play Store. The platform is tailored specifically for local players, offering a dynamic betting experience with a broad range of sports events and competitive odds. The platform also features personalised promotions and loyalty rewards designed to match the preferences of Ontario’s diverse betting community.
The sportsbook uses official data feeds, ensuring players have access to the most accurate and up-to-date information on top local and international sports events. Additionally, the platform offers live broadcasting with real-time match analytics, allowing users to make informed betting decisions as events unfold. Integrated with MEGA and advanced player account management features, the operator is committed to delivering a seamless and responsible gaming environment that enhances the overall player experience while supporting local sports initiatives.
As part of this launch, the platform has also introduced a Sportsbook section on its official website, expanding its portfolio and bringing more choice to its growing customer base. With access to over 85,000 live events each month and more than 70,000 pre-match events across a wide range of sports, players now have even more ways to bet on what they love. Soft2Bet’s Canadian brand invites all players to explore its standout online casino and the full spectrum of sports betting, all delivered through a fast, secure, and fully localised platform.
Since its debut at the end of 2024, ToonieBet has offered a fast, fair, and secure online casino and sportsbook experience, fully localised for Ontario’s vibrant gaming market. The Apple App and Google Play additions further enhance accessibility, bringing ToonieBet’s premium entertainment to players on the go.
Additionally, this milestone complements the operator’s recent partnership with the NHL’s Ottawa Senators, which made ToonieBet the Official Online Casino Partner of the team. The partnership includes in-arena branding, digital promotions, and fan engagement initiatives like social contests, allowing ToonieBet to connect with Ontario sports fans in exciting ways and offering chances to win team merchandise and tickets.
Yoel Zuckerberg, Soft2Bet’s Chief Product Officer, said: “As Soft2Bet continues our rapid growth, we are excited to provide Ontario players with access to ToonieBet’s sportsbook which is now available on the Apple App and Google Play Store, offering seamless access to a customised experience tailored for the province’s passionate gaming community.”
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