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Baby Boomers and Gen X Responsible for Increased Betting Activity in Q4 20

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Betting activity increased slightly in Q4 2024 to 26% of consumers, compared to 24% in the same period of 2023. However, this uptick was caused by significant generational changes in activity, primarily among Baby Boomers and Millennials, according to a new report from TransUnion (NYSE: TRU).

While Millennials have dominated all forms of betting in recent years, this generation’s engagement dropped 5% YoY in Q4 2024. Conversely, Baby Boomers and Gen Xers got more involved, with 7% and 4% respective YoY increases. Gen Z bettors’ participation remained about the same. These and many more findings are available in TransUnion’s latest US Betting Report.

“The demographic shift in betting activity serves as a good reminder that the best predictor of engagement is not age but rather increased earnings and liquidity,” said Declan Raines, head of TransUnion’s Gaming business. “Those who have a sudden influx of disposable income are more likely to participate in betting, and operators should keep that in mind when developing their marketing strategies.”

In addition to Millennials, fewer high-value bettors engaged in online and land-based betting activities. High-value bettors are those who spend more than $500 per month on betting. This group’s engagement dropped by 8% with land-based operators and 9% with online operators.

Healthier finances among bettors

The report found high-value bettors also attained improved overall finances. In Q4 2024, 54% of those betting $500 or more per month had good or excellent credit combined with middle or high income. This was up from 50% in the same period in 2023. In addition, those with the riskiest financial profile—having lower income and fair or poor credit—fell from 7% in Q4 2023 to just 4% in Q4 2024.

Bettors proved to have a more resilient financial profile than non-bettors. More than half of consumers who bet in either land-based or online channels said their income had gone up a little or a lot in the past 3 months. Only 21% of non-bettors said the same.

Consumer Credit Scores: Bettors vs Non-bettors

Consumers who bet also had stronger credit scores, with more than half of land-based and online bettors indicating good or excellent credit scores, compared to just 47% of non-bettors. Conversely, one-third of non-bettors fell into credit score ranges that indicate poorer credit quality—including those who don’t know their score—compared to 22% of online bettors and 20% of land-based bettors.

Mounting regulatory pressure

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Regulators and consumer advocacy groups became more focused on the betting industry in 2024. Recent studies published by Northwestern and UCLA outlining the risks to personal finances among a subset of players served to elevate the pressure on gaming operators to implement reasonable procedures to identify and curb problem gaming. In response, the industry formed the Responsible Online Gaming Association (ROGA) to establish industry-wide responsible gaming standards and support research and education on safe practices.

TransUnion’s US Betting Report has consistently found bettors experience higher levels of financial volatility—both positive and negative—relative to non-bettors. This represents a significant challenge for operators when engaging in responsible gaming assessments. It is imperative that gaming operators stay vigilant to ensure their most active players can sustain high levels of play without compromising their financial health.

“As the industry matures, new tools have emerged to help operators assess players’ financial resilience and promote responsible gaming,” said Raines. “Adopting these measures will help build on the significant investments made by the industry in responsible gaming to date as well as demonstrate good faith efforts to regulators and consumers while protecting profitability for operators in the long run.”

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ZITRO’S CONCEPT CABINET MAKES #1 DEBUT IN US EILERS-FANTINI REPORT

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Zitro continues to raise the bar in slot performance, with its CONCEPT cabinet debuting as the #1-ranking cabinet among US emerging suppliers in the July 2025 Eilers-Fantini Cabinet Performance Report.

This milestone underscores Zitro’s growing presence in the North American market and reflects strong operator demand for innovative form factors paired with high-performing content.

Further building on this momentum, Zitro’s latest title, Legendary Sword, has joined the Top Indexing NEW Games – Core, Video ranking, highlighting the company’s strength in delivering compelling game experiences that resonate with players.

“Our consistent focus on innovation and quality is what drives Zitro forward,” said Johnny Ortiz, Founder of Zitro. “This is a proud moment for us and every team member behind the CONCEPT cabinet. We’ve always believed our products could stand alongside the industry’s best — and seeing CONCEPT debut at #1 confirms that operators and players believe it too. And this is just the beginning of what we have in store for the market.”

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Latest News

CyberArena Officially Rebrands from 188BET to taptap

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CyberArena, a global leader in online gaming and interactive entertainment, has announced the official rebranding of its flagship platform from 188BET to taptap, effective July 1, 2025. This marks a bold evolution in the company’s journey, reinforcing its mission to provide modern, secure, and seamless gaming experiences for audiences around the world.

The transition to taptap represents more than a name change it introduces a refreshed brand identity designed to meet the demands of today’s fast-moving, mobile-first users. Combining cutting-edge technology with global design sensibilities, taptap elevates the user experience while preserving the trust, familiarity, and excitement that millions of users have come to expect.

“taptap reflects our forward-thinking approach and our commitment to providing intuitive, high-performance gaming for global players. While the brand is new, the values remain: reliability, innovation, and exceptional entertainment,” said a CyberArena spokesperson.

What’s Changing?

• New Brand Identity: 188BET is now officially taptap

• Enhanced User Interface: A modern, mobile-first design for faster navigation and improved performance

• Refreshed Look and Feel: Updated visual elements that reflect taptap’s global outlook and digital-first philosophy

What Stays the Same?

• Your Account: All login credentials, balances, and play histories remain fully intact

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• No Registration Needed: Existing users can continue using their accounts as normal

• Full Game Line-Up: All services, promotions, and favorite games are available without interruption

A Comprehensive Global Gaming Experience

• With the launch of taptap, users will continue to enjoy access to a complete portfolio of entertainment, including:

• Sports and Esports Interactive Play

• Live Gaming and RNG Table Games

• Virtual Sports, Lottery, and Skill-Based Games

• Tournaments, Promotions, and Exclusive Global Campaigns

Whether on desktop or mobile, taptap is engineered to deliver smooth, reliable performance, backed by industry-leading security protocols and 24/7 multilingual customer support.

A Global Vision for the Future of Online Gaming

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CyberArena’s rebrand to taptap is a strategic step forward in shaping the future of digital gaming. Built with scalability and international expansion in mind, the platform combines next-generation usability with a strong foundation of trust, compliance, and responsible entertainment.

“This rebranding represents a renewal of our promise to global users. As taptap, we will push boundaries, embrace innovation, and set new standards for excellence in online gaming,” added the spokesperson.

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Fantasy Sports

Betsperts Media & Technology Group Acquires Fantasy National Golf Club

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Betsperts Media & Technology Group, a leading innovator in sports betting and fantasy sports content, announced the acquisition of Fantasy National Golf Club from SportsHub Games Network. This move significantly enhances Betsperts’ successful Betsperts Golf platform, solidifying its position as a premier destination for golf enthusiasts and bettors.

Fantasy National Golf Club has long been recognized as a cornerstone for golf analytics and data, providing tools and insights to a dedicated community of fantasy golf players and golf bettors. Integrating Fantasy Nationa’s robust data capabilities and loyal user base into Betsperts Golf will create an unparalleled resource for golf content, data, and strategic tools.

“This acquisition marks a pivotal moment for Betsperts Media & Technology Group and our commitment to delivering best-in-class golf content. Fantasy National Golf Club brings an incredible depth of data and a highly engaged community that perfectly complements our vision for our golf strategy. We are excited to integrate their powerful tools and welcome their users, creating an even more comprehensive and indispensable platform for golf fans,” said Reid Rooney, CEO of Betsperts Media & Technology Group.

Renowned media personality Pat Mayo (one of the co-founders of Fantasy National Golf Club) will be joining Betsperts Media & Technology Group. Mayo will play a crucial role in promoting the newly expanded product offering and contributing to the future development of Betsperts’ golf product strategy. His extensive knowledge and influential voice in the golf and fantasy sports communities will be instrumental in driving engagement and innovation.

“I’ve always been passionate about providing the best possible resources for golf fans, and joining Betsperts at this exciting time is a natural fit. The combination of Betsperts Golf and Fantasy National Golf Club creates a powerhouse of information and tools. I’m thrilled to help shape the future of this product and deliver even more value to the golf community,” said Pat Mayo.

The acquisition underscores Betsperts Media & Technology Group’s aggressive growth strategy across key sports verticals. This deal marks the 5th completed acquisition for Betsperts Group.

“We will continue to look to growth through an aggressive acquisition and roll up strategy,” Rooney said.

Users of both Betsperts Golf and Fantasy National Golf Club can look forward to enhanced features, deeper analytics, and an even more seamless experience.

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