SCCG NextGen, the talent agency vertical of SCCG Management, proudly announces the renewal of its sponsorship partnership with Thunder Fight and Thunder Fight Center, Brazil’s premier martial arts event organization and training venue. This continued collaboration underscores SCCG’s commitment to supporting innovative sports organizations in emerging markets like Brazil, where MMA is one of the fastest-growing and most exciting sports.

Since its inception in 2014, Thunder Fight has been a launchpad for elite Brazilian MMA talent, with over 27 fighters advancing to the UFC and countless others making their mark on the global stage. Of the 27, many are current international stars, such as Diego Lopes, Jailton Almeida, Caio Borralho, Natalia Silva and Marina Rodriguez. With over 84 registered competitions and 398 MMA Matches, the organization has built a legacy of excellence, hosting legends such as Jorge Patino Macaco, Reginaldo Vieira, and Elias Silverio. Thunder Fight continues to be recognized as one of Brazil’s top MMA breeding grounds, providing a platform for rising stars in combat sports. Out of all brazilians in the UFC currently, 17% are Thunder Alumni.

Through this renewed partnership, SCCG Management will maintain a powerful brand presence across all Thunder Fight Center events and media promotions, ensuring continuous exposure on the Octagon mat, corner stickers, event posters, social media, and video highlights. This collaboration strengthens SCCG’s influence in Brazil’s thriving sports entertainment industry, fostering engagement with passionate MMA fans and sports bettors alike.

Stephen Crystal, Founder and CEO of SCCG Management, expressed his enthusiasm for the renewed partnership: “Thunder Fight has played a pivotal role in shaping Brazilian MMA, and we’re honored to continue our support. At SCCG NextGen, we believe in the power of sports entertainment, and Thunder Fight represents the kind of innovation and excellence that aligns perfectly with our mission. By strengthening our partnership, we reinforce our commitment to fostering emerging sports markets and engaging new audiences in dynamic ways.”

Marcelo Kina, President of Thunder Fight: “Together, SCCG Management and Thunder Fight are redefining the landscape of martial arts in Brazil. This renewed partnership not only empowers athletes at every level but also ensures that Thunder Fight remains at the forefront of the national scene, nurturing talent for the biggest global events. Together, we’re building a brighter future for martial arts, one opportunity at a time.”

The spirits of fortune have been unleashed in the United States! FBM® kicked-off 2025 in dramatic fashion by installing the Jí Hǎo Link™ Spirits slot games at Hialeah Park Casino in Miami. Golden Lóng™ Spirits and Eternal Fènghuáng™ Spirits bring exciting game experiences to this market with the Spirits feature, offering players entertaining and long-lasting gaming sessions full of thrills. 

New year is a synonym of new gaming offers available for FBM’s slot fans in the United States. The global gaming brand keeps diversifying its portfolio and taking solid steps toward the sustainable growth of its operation in the US.
The immortal phoenix and the mystical dragon are the protagonists on the Jí Hǎo Link™ Spirits gaming experience, where each flight can swiftly turn into a memorable round.

SPIRITS FLIGHTS BRING EXTRA THRILLS TO THE REELS

With the launch of Golden Lóng™ Spirits and Eternal Fènghuáng™ Spirits, FBM presents an evolution of the gaming experience offered by Jí Hǎo Link™, designed to entice players seeking thrilling gaming sessions.

The Spirits feature can happen anytime players get a special coin during a game round, whether in the main game or free spins. In the transition for the Spirits moment, the coin sticks its position, and the game awards the players three free Spirits “flights”.

Each flight can bring three possible rewards: yellow Extra Coins displaying numeric prizes, Spirits green coins drawing a big win, and Jackpot red coins allowing players to collect a Mini, Minor, Major or Grand jackpot.

Available to play on the Auria and Galaxy II cabinets, the Jí Hǎo Link™ Spirits slots also have Luck Has Arrived as a common feature anticipating direct access to free spins or a big win, and Triple Wild and Wild Multiplier as game features for Eternal Fènghuáng™ Spirits and Golden Lóng Spirits, respectively.

NEW GROWTH HORIZONS IN SIGHT FOR FBM

With the introduction of the Jí Hǎo Link™ Spirits game suite in the US market, FBM continues its growth journey. Following the successful expansion in Mexico, this product line is now available for American players to enjoy and will spread throughout Florida and Oklahoma.

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In the sequence of this remarkable step, Mike Medlin (GM, Sales & Operations at FBM) expressed his immense gratitude to Javier Fernandez (Director of Slot Operations at Hialeah Park Casino) and Steve Calabro (Executive Vice-President and General Manager at Hialeah Park Casino) for their continued loyalty and support to FBM, once again proved with the Jí Hǎo Link™ Spirits debut in the United States with Hialeah Park Casino.

FBM reinforces its presence in the United States by expanding its game portfolio. This move reaffirms the global gaming brand’s dedication to strengthening its market footprint in the US with innovative and reliable games that deliver value to casino operators and exciting and entertaining experiences for players.

Former Ferrari, Williams and Sauber driver remains Betano’s ambassador in Brazil, participating in responsible gaming campaigns and social initiatives, with the brand also displayed on his car and race suit

 Betano, Kaizen Gaming’s sports betting and gaming brand, announces the renewal of its successful partnership with Felipe Massa, active since 2023. The Brazilian driver, recognized worldwide for his career in Formula 1 and recent victories in Stock Car, which made him runner-up in the sport, will continue his partnership with Betano under a multi-year contract, reinforcing the connection between the brand, driver and his fans.

“Felipe Massa is more than an ambassador for Betano; he is a symbol of trust that shares similar values with us and has a story that inspires. Renewing this partnership is part of our commitment to offering fans unique experiences and expanding our presence in Brazilian sports. Massa will also be our ambassador for responsible gaming and will engage in social initiatives driven by Betano,” says Guilherme Figueiredo, Betano’s Country Manager in Brazil.

To celebrate the renewal and officially sign the contract, Massa visited Betano’s brand-new office in São Paulo, Brazil. Employees had the chance to meet him in person, get autographs, and take photos while sharing their excitement for the renewed partnership.

“This is a very special relationship. I am proud to represent a brand that understands and values ​​sports. Each event and activation we have done together was created with one goal in mind: to create unforgettable moments for sports fans. It is a pleasure to continue this collaboration and I’m looking forward to achieving more together in the coming years,” says Felipe Massa.

The Brazilian driver has a career full of achievements. Runner-up in F1 in 2008 and with victories in several international competitions, he is an idol to thousands of motorsports enthusiasts.

During his partnership with Betano, Felipe Massa participated in several activations with sports fans and the brand’s customers. Among the highlights, the Betano Racing event stands out, where influencers and guests had the opportunity to race side by side with the driver, creating moments of adrenaline and fun. In addition, Betano welcomed Massa to the Copa América Cup Tour in São Paulo and to activations in Belo Horizonte during the historic first stage of the Stock Car in the city.