1/ST, North America’s preeminent Thoroughbred racing and pari-mutuel wagering company, and Goodwood Racecourse, one of the United Kingdom’s leading racecourses, today announce a new initiative that will see a reciprocal partnership between 1/ST-owned racecourses in North America and Goodwood Racecourse in the United Kingdom.

This exciting new partnership will see horses gain automatic entry following success at the Pegasus World Cup meeting at Gulfstream Park on January 25, and at Goodwood Racecourse’s world-famous five-day festival, the Qatar Goodwood Festival presented by Visit Qatar.

The Pegasus World Cup Turf winner in 2025 will be granted automatic entry to the 2025 running of the Qatar Sussex Stakes. Likewise, the victor of the 2025 Pegasus World Cup Filly and Mare Turf will gain automatic entry to the Qatar Nassau Stakes in 2025.

Additionally, the winner of this year’s £1m, Group 1 Qatar Sussex Stakes will gain automatic entry to the Pegasus World Cup Turf in 2026 and the winner of the Group 1 Qatar Nassau Stakes will gain automatic entry to the Pegasus World Cup Filly and Mare Turf in 2026.

This new partnership will create an easily accessible pathway for horses to compete both in North America and the United Kingdom and help to encourage top-tier racehorses to travel and increase international participation at both fixtures – while also bolstering elite fields for global audiences and deeper fan engagement.

Aidan Butler, President of 1/ST, said: “Thanks again to our friends at Goodwood Racecourse as our partnership enters its second year. We can’t wait to see how our Pegasus World Cup Turf winners fare on the other side of the pond and look forward to welcoming the victors of the Qatar Sussex Stakes and Qatar Nassau Stakes back to Gulfstream Park in late January 2026 for one of the most lucrative racedays on the East Coast.

“These reciprocal pathways mark the latest strides in 1/ST’s bid to broaden the appeal and international participation in the world’s major races. We’ve already seen such incentives reap immediate rewards when Crimson Advocate won at Royal Ascot in 2023, having punched her automatic spot via our Royal Palm juvenile series at Gulfstream Park. Now, Miami can hopefully work its magic again with the Qatar Goodwood Festival!”

Edward Arkell, Director of Racing at Goodwood Racecourse, added: “We are thrilled to announce this fantastic new initiative, and I would like to thank 1/ST for their enthusiasm and support. By pairing two of our most prestigious races with a pair of turf races at the Pegasus World Cup meeting, we are confident that we have unlocked a well-scheduled gateway.

“This partnership also highlights the importance of collaborating with the best horseracing in the World and allows us the opportunity to showcase the obvious benefits of working alongside the North American horseracing circuit.”

ALT Sports Data Inc., the San Diego-based leader in trading and consumer data for action, motor, alternative, and emerging sports, announced a landmark partnership with X Games, the leading action sports competition for 30 years. This collaboration will enable regulated sports betting on X Games tentpole events.

For the first time in X Games history, fans around the world can engage with their favorite athletes and competitions by having a stake in the outcome through regulated sports wagering. Leveraging exclusive access to official X Games data, ALT Sports Data will provide a diverse range of traditional bets and prop wagers, designed to deepen fan engagement and extend the global appeal of the world’s most iconic action sports platform.

“This partnership represents a significant step forward in our mission to redefine fan engagement in some of the world’s most engaging and exciting sports. X Games is the most iconic brand within the action sports community, and we are excited to bring innovative betting markets to their passionate fan base. By integrating sports betting, we aim to create deeper connections, attract new audiences, and drive the continued growth,” said Todd Ballard, Co-Founder and CMO of ALT Sports Data.

X Games has seen significant audience growth in the past 12 months, including 113% growth in streaming audiences and 2.4 million new social followers showcasing the continued fan interest and engagement in X Games.

In 2026, X Games will introduce an innovative global, team-based format and additional events around the globe. Backed by MSP Sports Capital (MSP), a Najafi Cos. portfolio company, the X Games League (XGL) will provide a year-round international competition calendar for X Games that will enable athletes to earn compensation beyond the $2.4 million already awarded through existing prize purses.

“The passion fans have for their favorite action sports stars rivals that of any other sport. At X Games, we’re committed to creating innovative ways for fans to express and deepen that passion. Our partnership with ALT Sports marks an exciting step forward, giving the action sports community a new way to engage with their favorite athletes and events through sports betting—a feature that has been integral to other professional sports,” said Jeremy Bloom, CEO of X Games.

Hard Rock Bet has become the official sportsbook of the Miami HEAT. As Florida’s only legal sportsbook, Hard Rock Bet will elevate game days with exclusive promotions and offers for HEAT fans at the Kaseya Center and throughout Florida.

“Hard Rock Bet is the preeminent sportsbook on the market. This is a perfect union of two well established Florida brands coming together to deliver fans a new level of fun and excitement through some truly innovative experiences,” said Glen Oskin, Vice President of Corporate Partnerships for the Miami HEAT.

The multi-faceted partnership includes a variety of co-marketing elements with marquee signage, digital campaigns, in-game entertainment, and the launch of the Hard Rock Bet Heat Club – a free, opt-in club for fans to receive special promotions and engage with their favorite team. In addition, Hard Rock Bet players will enjoy “money can’t buy” experiences at Kaseya Center and exclusive VIP access to HEAT off-site events. Some of the best seats in the house will also feature Hard Rock Bet branding with a soon to be installed courtside platform for Hard Rock Bet players and other VIPs to enjoy the game in style.

“We’re excited to Roll with the HEAT to engage basketball fans in South Beach and beyond, and create unforgettable moments for our players. From exclusive experiences to unparalleled access, we’re bringing our players closer to the action and elevating the way fans connect with the HEAT,” said Nick Menas, Hard Rock Bet’s Managing Director of Corporate Strategy.