Press Releases
ARC rebrands ATR Markets as Racing1 Markets; strikes its first deal with Duelbits
Arena Racing Company (ARC), the largest racing group in the UK, has announced that its flagship product ATR Markets will be rebranded as Racing1 Markets with immediate effect. Racing1 Markets is a definitive turnkey racing solution which delivers 24/7 horse and greyhound content, alongside fully-risk-managed betting markets and licensed live-video streaming from racetracks across the planet via one simple integration.
This ‘always-on service’ has also been bolstered by an ongoing collaboration between ARC and 1/ST CONTENT (partners in the wider Racing1 strategic alliance of racing’s global gatekeepers) whose combined racing catalogue now consolidates a portfolio that maps the UK and Ireland, North and South America, Turkey, South Africa and Australia for over 140,000 horse and greyhound races per annum.
As a result, Racing1 Markets is now also available via a full plug-and-play iFrame, alongside an existing API integration. This new-found flexibility affords operators worldwide the diverse options they need for a 24/7 international racing product in respect of embedded video, official data and betting solutions, running off market-leading managed trading services (MTS).
The development work on this next-level, one-stop-shop solution has been successfully conducted by product-design and development specialists at The Unit, alongside exclusive pricing and risk-management from Pythia Sports. Senior delegates from Racing1 and Pythia Sports will be at ICE Barcelona next week at Racing1’s Stand 5E38. To book a meeting or arrange a demo, please email or simply visit the stand.
The relaunch of Racing1 Markets has been immediately validated by a new partnership with Duelbits, a leading global crypto operator. Known for its innovative, player-focused approach and elite product-led wagering options, Duelbits has quickly emerged as a force in the industry. Fully regulated and licensed by the UK Gambling Commission, the brand continues to push boundaries in delivering cutting-edge experiences to its users.
Duelbits is actively driving cutting-edge projects to maintain its competitive advantage, as evidenced by the recent launch of Duelbits TV, an innovative 24-hour streaming channel delivering nonstop entertainment to global audiences. This groundbreaking platform is a testament to Duelbits’ commitment to enhanced user experience (UX), offering fresh and immersive content that elevates engagement and satisfaction. By fostering a community that empowers, inspires and achieves, Duelbits TV not only provides a competitive edge but also redefines what it means to deliver transformative and user-centred experiences in the crypto-gaming space.
Racing1 Markets’ all-encompassing timetable of racing action seamlessly aligns with Duelbits’ 24/7 vision, amplifying the operator’s expanding sportsbook offering. The recent launch of Duelbits 3.0, featuring a revamped interface and enhanced functionality on its in-house platform, underscores the brand’s dedication to setting new benchmarks in usability and innovation. This comprehensive yet easily integrated and managed racing service further establishes Duelbits as a pioneer in delivering groundbreaking, player-focused solutions.
Benefits of Racing1 Markets:
- Created and supported 24/7 by gatekeepers of the racing industry
- Official data and streaming which delivers increased reliability
- Includes all rights required for a 24/7 service
- One contract covers everything for media rights and trading
- iFrame or API delivery for the fastest, simplest route to offering racing
New business targets:
- Online casino platforms / non-sportsbook operators (e.g. bingo-poker-lottery)
- Online sportsbooks platforms / operators who are looking to offer racing for the first time
- Online sportsbooks platforms / operators who offer racing but are looking to outsource or improve risk-management and margins
Ross Haffie, Director of Sportsbook at Duelbits, said: “At Duelbits, we are dedicated to delivering exceptional experiences for our players. The solution that Racing1 Markets provide makes perfect sense for us in continuing our player first strategy. From their comprehensive range of horse racing and greyhound content and the appealing data delivery, pricing and risk-management solution, this embodies a best-in-class product that we are sure will prove to be a great success. Racing1 Markets is a sophisticated, reliable and, importantly, a flexible 24/7 product which has been delivered to us by the gatekeepers to the global racing sector.”
Brendan Parnell, Managing Director of Media & International at ARC, commented: “We’re thrilled to announce this Racing1 Markets launch in a rebrand that crystallises our commitment to simplifying things for existing and, in particular, new customers who may have previously been uncertain of making the leap to a racebook.
“Think: live streaming of over 140,000 events, racecards, data and wagering – all seamlessly wrapped together as a one-stop racing product whose managed trading and automated risk-management are also underpinned by advanced analytics and customer profiling. Racing doesn’t have to be complicated to set up or manage, and we can now dispel that misconception. So if you are, for example, a casino operator, we can integrate Racing1 Markets as an iFrame into your platform, and fully operate it from front to back. Our pitch is: take the iFrame, plug it in, and we’ll run a racebook as another vertical kind of product. You neither have to burn any fuel managing it, nor worrying about it.
“This is just the opening salvo in a progressive partnership with 1/ST CONTENT which sees two international pacesetters in top-quality racing align their rights and services to create a comprehensive racing betting solution which aims to satisfy the diverse needs of global online operators and their customers via one easy-to-integrate tool, fine-tuned by the dexterous risk-management expertise of our trading partners Pythia Sports and neatly designed and packaged by The Unit.
“Through this sharing of complementary resources and distribution networks, 1/ST CONTENT and ARC are now working in tandem across a host of global clients, providing an agile solution-set that can keep pace with the developing regulation across multiple different jurisdictions and maintain a flexible gateway for future product innovations or constraints.”
Latest News
BetRivers Welcomes Gambling Icon Phil Hellmuth as Brand Ambassador
Hellmuth to Bring His Bigger Than Life Personality Exclusively to Rush Street Interactive
Rush Street Interactive, Inc. (NYSE: RSI) (“RSI”), a premier online casino and sports betting operator, is thrilled to announce a new exclusive partnership with Phil Hellmuth, the world-renowned professional poker player and record-holder for the most World Series of Poker (WSOP) tournament wins. Known as one of the most skilled gamblers in the world, Hellmuth will join the BetRivers team as a brand and content partner bringing his unparalleled expertise and charisma to deliver a variety of exciting and exclusive player experiences and entertainment across RSI’s Casino, Sportsbook, and Poker verticals, as well as throughout RSI’s media-owned productions such as the BetRivers Network and our long-running Poker Night in America poker show.
Hellmuth’s legendary career has made him one of the most recognizable figures in the poker world. With an unmatched 17 WSOP bracelets, he has cemented his status as a skilled gambler, captivating gambling audiences with his pride, passion, and larger-than-life persona. Beyond his accolades, Hellmuth’s engaging presence and entertaining personality have inspired countless fans and players worldwide.
This partnership will see Hellmuth integrated across RSI’s platforms and media production properties, delivering a mix of thrilling entertainment and engaging player opportunities.
Highlights of the partnership will include:
- In-App Promotions: Exclusive themed casino, sportsbook, and poker events and challenges for players to test their skills and enjoy unique rewards.
- Interactive Entertainment: Hellmuth will host Live Casino Dealer events, provide sports betting commentary, and lead interactive sessions for players and fans. He will also participate in unique engaging poker events with VIPs.
- VIP Events and Experiences: Appearances at in-person and online VIP tournaments and events, offering players a chance to compete with, be entertained by, and learn from one of poker’s greatest. In the upcoming weeks, VIPs will have the opportunity go to the Super Bowl in New Orleans with the poker legend.
- Brick-and-Mortar Activations: Hellmuth will headline events at BetRivers land-based casino partners, creating unforgettable moments for attendees. In the coming months, Hellmuth will be participating in various tournaments at our casino partners including Rivers Casino and Little River Casino.
- BetRivers Network Collaborations: Hellmuth will play a prominent role in RSI’s entertainment media property, BetRivers Network, including appearances on flagship poker show production Poker Night in America, exclusive streaming events, and other branded activations. Be on the lookout for upcoming shoots and promotions including Hellmuth’s signed legendary BetRivers hat.
- BetRivers Online Poker: Dedicated tournaments and exclusive branded content designed to captivate online poker enthusiasts and casual players alike. Including, promoting RSI’s recently launched online poker platform developed in collaboration with acclaimed poker professional Phil Galfond.
“Phil Hellmuth is a living legend whose influence extends far beyond the poker table to all gamblers, and we are excited to welcome him to the BetRivers family,” said Richard Schwartz, CEO of Rush Street Interactive. “Phil’s unmatched passion, dynamic personality, and flair for entertainment make him the perfect ambassador as we continue to expand our offerings and elevate player experiences across our platforms. His expanded role in the BetRivers Network, including increased appearances on Poker Night in America, and his contributions to promoting our new online poker platform, will bring unparalleled excitement to our players. Additionally, his involvement with our best-in-class mobile casino and sportsbook promotional games will create unforgettable moments for players and fans alike.”
“Partnering with Rush Street Interactive and BetRivers is an exciting new chapter for me,” said Hellmuth. “Ever since meeting the Rush Street Interactive executive team in 2012, I have been a fan. I have been impressed with RSI’s moxie, will, and determination to build a beautiful product—an online gaming experience that people love to use and play on. Today, I am proud to announce that we will elevate our collaboration to share my experience and love of poker, gambling, and entertainment with BetRivers players and fans, both online and in person. First up, I will attend the Super Bowl in New Orleans with BetRivers VIP players!”
This partnership reinforces RSI’s dedication to delivering premium content, unforgettable events, and dynamic entertainment experiences for its players. By aligning with Hellmuth, RSI continues to solidify its position as a leader in the online casino, sportsbook, and poker industries.
Forward-Looking Statements
This press release includes “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. RSI’s actual results may differ from their expectations, estimates and projections and consequently, you should not rely on these forward-looking statements as predictions of future events. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements include, without limitation, RSI’s expectations about its arrangement with Hellmuth, what RSI’s anticipated offerings and benefits arising from that arrangement will include and its future performance with respect to that arrangement. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside RSI’s control and are difficult to predict. Factors that may cause such differences include, without limitation, changes in applicable laws or regulations, unanticipated product or service delays, and other risks and uncertainties indicated from time to time in RSI’s most recent Annual Report on Form 10-K, including those under “Risk Factors” therein, and in RSI’s other filings with the SEC. RSI cautions that the foregoing list of factors is not exclusive. RSI cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. RSI does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.
Latest News
Gaming Corps makes debut in regulated Brazil
Provider among a small number of studios that went live from day one with more than 50 games already being enjoyed by players at big name brands like Betano and Superbet
Gaming Corps, a publicly listed game studio based in Sweden, has made its hotly anticipated debut in the newly regulated Brazilian iGaming market.
The developer is one of a small number of providers offering 50+ slot, casino and non-traditional games to operators in the market, which opened its doors to regulated online gambling on 1 January 2025, from day one.
Gaming Corps content is already live with some of the leading operators in the market including the likes of Betano, Sportingtech and Superbet. The studio is now looking to join forces with other brands so they too can launch its in-demand content to their players.
Gaming Corps anticipates huge interest in its non-traditional casino content including Mines and its unique Smash4Cash™ game series.
The provider’s most popular games among Brazilian players include Penalty Champion and Jet Lucky 2 but operators can access Gaming Corp’s entire portfolio including Casino Slots, Table Games, Multiplier Games, Ine Games, Plinko Games and Smash4Cash™ titles.
Brazil is set to be one of the largest iGaming markets in Latin America and is estimated to be worth up to $1.4bn in 2025 alone rising to $3.7bn by 2029 according to H2 Gambling Capital.
Juha Kauppinen, CEO of Gaming Corps, said: “The entire industry has been working very hard to be prepared for Brazil launching on January 1 2025, and this includes the entire Gaming Corps team.
“Competition is of course fierce but that also makes our achievement of being among the first providers to launch into the market with more than 50 games even stronger.
“Gaming Corps was one of the very few suppliers already live on day one with so many games on the leading operators, and we will now work even harder to get them live on even more licensed brands in the coming weeks and months.
“The potential in Brazil speaks for itself, and with our unique non-traditional games and our ability to create localised experiences, we have high hopes for the Brazilian market becoming a success for us and our operator partners.”
Compliance Updates
Aviatrix’s LatAm expansion reaches Peru
Aviatrix, the hugely popular crash game, has added its latest regulated market, this time gaining the certification it needs to go live in Peru.
The certification means that Aviatrix can be offered by licensed operators in Peru for the first time.
Gabriela Novello, Director of Business Development LatAm at Aviatrix, said: “Latin America has been an important part of the Aviatrix journey so far, and we’re really excited to add another of the region’s regulated markets. Peru is a really exciting opportunity for us, and we know Aviatrix is going to perform strongly for those looking to offer intuitive and engaging gameplay to their customers.”
Peru marks the first certification in Latin America acquired by Aviatrix, with Brazil, Colombia and others to follow soon.
With an on-the-ground team and local expertise, Aviatrix is committed to providing online casino excellence to its Latin American partners.
It often runs dedicated promotions in the regions, like the new game splash that was rolled out in Brazil for the São João festival last year.
Aviatrix was also named ‘Rising Star in Casino’ at the SBC Awards Latinoamérica 2024.
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