Strive Gaming (“Strive”), the modern, multi-state and province, multi-tenanted platform provider focused solely on the North American market, has partnered with Delta Bingo & Gaming Online (“Delta”) as it plans for an exciting growth phase of its digital business.

Delta is a pioneer in providing exciting land-based experiences from Bingo to Vegas-style machines at their 20 locations predominantly in Ontario, Canada and Maryland, USA, with ethics and charitable focus front of mind. Delta launched its digital gaming business in 2023 and is now making a significant move to expand and deepen that offering by partnering with Strive Gaming.

Under the relationship, Strive will provide its market-leading player account management services to Delta, running on the Strive Infinity Engine, which drives higher lifetime values by bringing operators closer to their players through operational automation and contextual real-time engagement.

Strive will also handle the development of front-end experiences for Delta.

Strive’s platform has been built purely for the post-PASPA North American market, designed to meet the individual needs of operators while also being compliant with differing state and provincial regulations.

Strive’s systems are already live in a multitude of states and provinces (including Ontario) with other customers such as Four Winds Casinos, PointsBet, and Golden Nugget (a DraftKings company).

Max Meltzer, CEO of Strive Gaming said: “I am delighted to add such a highly regarded and smart operator such as Delta Bingo & Gaming to our growing list of partners in North America. Once set up on our platform, we truly believe they have a team capable of achieving enormous growth for their digital business.

They have loyal land-based and digital customers that expect a best-of-industry, high quality experience in any activity, product or service that falls under the Delta brand, and we intend to ensure that this continues to be the case here”.

Leo Perri, CEO of Delta Bingo & Gaming, said: “Strive Gaming is an experienced provider in the markets we operate in and has made a great effort to understand our needs. Their specialized focus and dedication aligns with our customer experience goals, and we believe that they can help us bring our customers a world class digital casino experience.

“We’ve been impressed by not just their technology, but their team depth as well. We expect that this is going to be a true collaboration, and we look forward to working with them for a long time”

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SOFTSWISS, a global technology company and leader in iGaming software solutions, announces the extension of its strategic collaboration with legendary Formula One driver Rubens Barrichello, who will continue in his role as Non-Executive Director in Latin America.

This renewed agreement builds on a successful first year of collaboration, which has become a cornerstone of SOFTSWISS’ positioning across Latin America and beyond based on shared values of partnership and cultural connection.

Since April 2024, Barrichello has served as an authentic voice for SOFTSWISS at key industry and business events, both across Latin America and internationally. His role has gone far beyond traditional brand endorsement, encompassing leadership visibility, market engagement, and relationship-building with clients and communities.

Over the past year, Barrichello has played a pivotal role in reinforcing SOFTSWISS’ growth, hosting high-level partner engagements that combine cultural relevance with exclusive experiences. His voice was also central to the company’s response to the devastating floods in Rio Grande do Sul. Through the Help Brazil initiative, Barrichello assisted in amplifying calls for support and raising awareness around the urgent need for action. What began as an emergency relief effort evolved into a commitment to clean water access – a deeply personal initiative for him and SOFTSWISS, grounded in empathy and solidarity with affected communities.

In addition, Barrichello participated as a speaker at the SOFTSWISS Excellence Talks series, where he shared his unique expertise with the company’s global team. 

“Rubens brings an unmatched level of authenticity, integrity, and passion to everything he does,” says Ivan Montik, Founder of SOFTSWISS. “Over time, he has become a true friend. His presence within our team has helped us connect with Latin American partners, clients, and audiences on a deeper level – not only as a brand but as a long-term, responsible partner in the region.”

“I’m proud to continue this journey with SOFTSWISS,” says Rubens Barrichello. “Our first year together has shown how shared values can translate into meaningful impact – for business, regional markets and local communities. I look forward to helping take this partnership even further.”

As part of the renewed collaboration, Barrichello will continue supporting SOFTSWISS in strategic market growth, high-level representation, and cultural localization. His most recent appearance was a keynote speech during the opening day of SiGMA Americas 2025 in São Paulo – one of the most important iGaming events in the region.

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.