BETER, the award-winning provider of fast betting content, data, and live streaming for esports and sports, will showcase its full suite of products at SiGMA Americas, taking place in São Paulo, Brazil, from April 7–10. The exhibition will attract more than 18,000 delegates, including over 600 exhibitors and sponsors.

This marks the first time BETER will have a stand (N20) at a LatAm-focused expo, as the region has become a key strategic focus for the company. BETER has already established a strong presence in the market and continues to expand its reach.

BETER’s proprietary ESportsBattle tournaments deliver non-stop betting action across popular titles such as eFootball, eBasketball, and eHockey, totaling over 35,000 events per month. The portfolio has now expanded to include eCricket and Virtual Cricket, with plans to produce an additional 20,000+ events each month.

BETER’s sports content includes its world-renowned Setka Cup table tennis tournaments and BSKT Cup basketball league. The company will also showcase its latest sports additions, including a cricket series, the GTR Cup tennis tournaments, and proprietary padel tennis tournaments, with 170+ planned events per month. Collectively, these three new offerings will total over 3,000 sports matches per month.

Currently, bettors can wager on more than 46,000 BETER`s proprietary fast-paced esports and sports events per month, with up to 50 markets per event and an average operator margin of 7.5%+. All matches are provided with 24/7 live streaming, real-time data, and odds.

BETER will also showcase its Esports Odds Feed, which provides market-leading odds across 450+ tournaments globally, covering 40,000+ live and pre-match events annually. Additionally, delegates can explore BETER’s upgraded iFrame and Managed Trading Services, as well as its advanced Esports Widgets, developed through a data partnership with GRID.

BETER has strengthened its position in Latin America by securing certifications in key markets such as Argentina and Peru. The company has also expanded its regional team with the appointment of Juliana Querino as Business Development Manager.

BETER’s prominence at the event is further highlighted by its shortlisting for Best Innovative Sportsbook Feature and Best Esports Product at the SiGMA Americas Awards.

Gal Ehrlich, CEO of BETER, said: “Latin America is one of key regions for BETER as it’s a market set for incredible growth and where we witness a high demand for our fast betting products.

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We are already a trusted content provider with certifications in several markets and a growing roster of operator partners. We look forward to welcoming delegates to our stand so they can experience our thrilling products firsthand.”

Chuck Robinson, Chief Revenue Officer at BETER, added: “The growth potential for Latin America is significant and that’s why we have doubled down on our efforts to position BETER as a strong and reliable content provider for local operators in the region.

“Fast betting content is what players are looking for and we have a portfolio covering both esports and sports that not only meets but exceeds player expectations.

“If you’re attending SiGMA Americas Summit, make sure to stop by our stand so you can see for yourself why fast betting content is so exciting.”

Provider set to showcase its latest ice hockey-themed titles which promise to revolutionise virtual sports betting

Kiron Interactive and PlayWin are bringing hockey legends back to the ice with Legends Shootout, an exciting new betting experience where fans can wager on their favorite NHL icons in intense penalty shootouts.

Featuring legendary names like Mark Messier, Joe Sakic, and more, this virtual game captures the thrill of classic NHL showdowns. Will your favorite legend score the game-winning goal, or will the goalie make a clutch save? The action is fast, the stakes are high, and it’s all available anytime, anywhere.

Developed in collaboration with the NHL Alumni Association, Legends Shootout combines nostalgia with cutting-edge excitement, allowing fans to relive the magic of hockey’s greatest stars while enjoying real-time betting action.

Robert Miller, President at Kiron Interactive North America said “Hockey has always been about legendary moments, and now fans can be part of them. This game delivers the intensity of a real NHL shootout, bringing legends back into the spotlight.”

Available across licensed gaming platforms, Legends Shootout delivers realistic gameplay, dynamic betting options, and nonstop action. Whether you’re a lifelong hockey fan or just love the adrenaline of a shootout, this is your chance to get in the game and be part of the legend’

Kiron will be exhibiting at IGA on stand 1918, connect with the team to learn more about our award-winning portfolio of virtual sports.

Leading supplier to deliver unmatched local expertise at Stand O25, Transamerica Expo Center

WA.Technology, the award-winning B2B iGaming solutions provider, is raising the bar for Brazilian operators at SiGMA Americas with its latest innovations, tailored specifically to the regulated Brazilian market.

Already recognised as one of Brazil and LatAm’s most sought-after B2B platform partners, the premium solutions provider will showcase its full range of iGaming solutions to delegates at the Transamerica Expo Center, São Paulo. These include its award-winning range of verticals, WA.Platform, WA.Affiliates, WA.Casino, WA.Sports, WA.Fantasy and WA.Lottery.

With Brazil’s gambling landscape undergoing transformative regulatory developments, WA.Technology is uniquely positioned to help operators navigate and capitalise on emerging opportunities.

From integrating popular Brazilian payment methods to offering an extensive portfolio of localised content, as well as native UX and UI, WA.Technology’s expertise within the regulated Brazilian market gives operators a critical edge over the competition – providing the necessary tools to unlock new opportunities for revenue growth.

Taking centre stage to showcase WA.Technology’s unique ability in the market will be its hugely in-demand Pick’Em Player Props sports betting offering. Pick’Em Player Props allows players to unleash their sporting knowledge across an extensive range of player proposition markets designed specifically for next-gen players.

Dave Hickey, Commercial Director at WA.Technology said: “With the regulatory landscape in Brazil evolving rapidly, operators need agile, adaptable solutions that can support their growth ambitions while delivering the native gaming experience local players know and love.” 

“No one does this better than WA.Technology, and SiGMA Americas provides the perfect platform for us to demonstrate how our technology and local expertise can drive success for operators in the region.”

“We look forward to engaging with industry peers, signing new partnerships and demonstrating how WA.Technology can empower businesses to achieve significant success in the Americas and beyond.”

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