Kaizen Gaming, one of the biggest GameTech companies in the world, and its premium brand Betano will be attending this year’s SBC Summit Latinoamérica, taking place in Miami between October 29^th – 31^st, to share business progress across the region and to establish new connections and partnerships.

The summit forms part of a pivotal year for Kaizen Gaming in Latin America, where Betano has already established itself as a leading operator in Brazil, Chile, Peru and Ecuador, working closely with local authorities to provide a safe experience for players in regulated or soon to be regulated environments. It has also more recently entered Argentina and Mexico with more markets in the region to follow soon.

A Year of Landmark Sponsorships and Prestigious Collaborations

This year, Betano achieved a major milestone by becoming the official partner of CONMEBOL Copa America™ 2024. At the same time, through its sponsorship of UEFA EURO 2024™, it also made history as the first gaming brand to sponsor both of these prestigious international football tournaments simultaneously.

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In addition, Betano is the main sponsor of Campeonato Brasileiro Série A, known as “Brasileirão Betano,” and holds naming rights for Copa Betano do Brasil until 2025. It also serves as the primary sponsor of the prestigious Clube Atlético Mineiro in Brazil and FBC Melgar in Peru. Earlier this year, Betano also announced a new partnership with the Argentine Football Association, becoming the exclusive betting partner of Liga Profesional de Fútbol and the title sponsor of both the ‘Torneo Betano’ and ‘Copa Betano’.

Growing Affiliations Across Latin America

Kaizen Gaming goes from strength to strength thanks to its innovative products and dedicated teams, among other things. One of the teams responsible for Kaizen Gaming’s success is the affiliate team. The team boasts native-speaking Affiliate Managers, ensuring personalised support for partners in each region.

Kaizen’s Gaming Affiliate program plays a pivotal role in driving acquisitions and revenue for the Betano brand, supported by a network of over 1,300 individual affiliates in markets across the globe. Through consistent delivery of customised, market-specific campaigns across key channels such as SEO, APPs, Influencers, PPC, email marketing, and CRM, the program meets our diverse needs. With a focus on a people-centric approach, data-driven strategies, and the use of innovative tools like Income Access, Kaizen Gaming continues to raise the bar in affiliate partnerships and market engagement.

Visit Stand F54 at SBC Summit Latinoamérica to learn more about Kaizen Gaming and its affiliate programs. Also make sure to reach out to the Kaizen Gaming team, composed of employees from various departments, throughout the Summit to meet up and explore potential collaborations.

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Logifuture, a leading global supplier of cutting-edge virtual sports and gaming technology, is thrilled to announce its attendance at the upcoming SBC Summit Latinoamérica, taking place in Miami from 29-31 October 2024.

As a recognised expert in emerging markets, particularly across Latin America, Logifuture will use the event to engage with the industry and educate key stakeholders around its innovative football simulation products, Zoom Soccer and Simulate, while taking strategic meetings with operators and partners from Stand F30. 

Latin America’s iGaming Boom

The Latin American market has quickly become one of the most dynamic and promising regions for online gambling and sports betting. As countries such as Peru, Brazil, Colombia, and Argentina move towards comprehensive regulation, operators and suppliers are eyeing these territories as key areas for growth. With its vibrant sports culture, particularly around football, Latin America presents a unique opportunity for the virtual sports and betting sector.

Niccolo Cassettari, Logifuture’s Chief Business Development Officer, expressed excitement for the company’s presence at the summit: “Latin America is at a tipping point for regulated growth, and we see a tremendous opportunity for innovative products like Zoom Soccer and Simulate to revolutionise how sports betting is experienced across the continent. As regulation unfolds, we’re perfectly positioned to provide operators with the tools they need to meet demand for fast-paced, engaging content right across this diverse continent.

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“We pride ourselves on thinking outside the box so that our operator partners can offer something fresh and exciting to their growing base of clients and consumers,” he added. “We know that our products really stand out in a crowded marketplace.” 

Why Virtual Sports Matter in Latin America

Logifuture’s focus on football simulation products is highly relevant for the Latin American market. Football is deeply embedded in the region’s culture, and as a result, sports bettors are particularly drawn to football-related gaming experiences. However, traditional sports betting often faces downtime between matches or tournaments, which can limit betting activity and frustrate consumers.

Logifuture’s flagship products, Zoom Soccer and Simulate, address this gap. Zoom Soccer is a 24/7 virtual football feed that seamlessly integrates into sportsbooks. Powered by RNG, it replicates the excitement of real football, by offering both pre-match and live (in-play) betting.

Simulate, meanwhile, is an innovative RNG-based product that instantly simulates outcomes of real events selected on a betslip. With dynamic margins and casino-style logic, it offers a fast, engaging experience, complete with stats and visuals for sports including football and basketball.

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This focus on real-time, high-frequency betting is designed to meet the unique preferences of Latin American bettors, where instant action and the ability to place multiple bets in quick succession are key drivers of user engagement.

Building Trust Through Local Expertise

Logifuture’s recent certification as an approved B2B supplier in Peru, adding to its existing certification in Colombia, is a clear testament to its commitment to the Latin American market. The company is actively working with several local operators to expand the reach of its products.

Cassettari adds: “We’re here to build lasting partnerships with operators, providing them with the tools and support they need to thrive in these competitive markets. Our products are designed with local markets in mind, ensuring that we deliver not only top-tier technology, but also a deep understanding of the Latin American gaming landscape.”

Meet Us at SBC Summit Latinoamérica

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As part of its presence at SBC Summit Latinoamérica, Logifuture invites operators, partners, and industry stakeholders to book meetings with the team. This event will provide an invaluable opportunity for those interested in the future of virtual sports in Latin America to explore Logifuture’s innovative product suite and discuss potential collaborations from Stand F30.  

Logifuture CEO Vincenzo Rocco, Chief Business Development Officer Niccolo Cassettari, Head of Commercial Tero Vienonen, Business Development Officer Illia Boiko and Commercial Latam Manager William Lozano will all be in attendance at the Seminole Hard Rock Hotel & Casino. 

The SBC Summit Latinoamérica is set to build on the success of SBC Lisbon as one of the most important gatherings of the year for the betting and gaming industry. Logifuture is eager to showcase its expertise and continue to drive innovation in gaming’s most rapidly growing region. 

Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, is excited to announce its supply arrangements with its long-time partner, the leading online gambling operator bet365 are expanding into Mexico. This collaboration will allow bet365’s Mexican customers to enjoy the worldwide exclusive debut of the slot game Sticky Stacked Fire 7s.

The Sticky Stacked Fire 7s game will serve as a hallmark of bet365’s operations in Mexico, always striving to offer customers the best range of content possible. In addition to this marquee title, Inspired is set to go live with a portfolio of 50 games upon launch, reinforcing its commitment to delivering innovative and engaging gaming experiences.

With this expansion into Mexico, Inspired continues to solidify its presence in partnership with bet365, where it is already live in eleven bet365 markets.

“Today marks a significant milestone for Inspired as we deepen our partnership with bet365. We are thrilled to bring the Sticky Stacked Fire 7s game to players in Mexico, along with an impressive lineup of 50 games at launch,” said Brooks Pierce, President and CEO of Inspired. “We remain committed to providing exceptional gaming experiences, and we believe this expansion will resonate well with players in the region.”

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“We are thrilled to extend our partnership with Inspired into Mexico,” said the spokesperson at bet365. “The exclusive launch of the Sticky Staked Fire 7s game underscores our commitment to delivering unique and thrilling gaming experiences for our players. We are confident that Inspired’s games will resonate with our Mexican audience just as they have in other markets.”

As the gaming landscape continues to evolve, Inspired and bet365 are poised to deliver cutting-edge gaming solutions that cater to the growing demand for online entertainment in Mexico.