Latest News
Fast Track Announces Partnership with Pagol.Bet
Fast Track, the leading CRM and player engagement platform designed specifically for the iGaming industry, has announced a new partnership with Pagol.Bet, a major player in Brazil’s online gaming market.
Pagol.Bet is providing first-class entertainment to Brazilian players, including top slots, casino, and sports betting. The operator has been approved in the first list released by the Brazilian government and is authorized to operate until December, in addition to having formalised its license application for 2025.
Now, the company is ready to enhance its marketing strategy with Fast Track, in a collaboration aimed at increasing player engagement, creating personalized experiences, and fostering long-term loyalty among Pagol.Bet users.
“We are delighted to partner with Pagol.Bet in Brazil, one of today’s most exciting markets. Our goal is to deliver world-class service and support their growth journey. Fast Track’s platform leverages the Singularity Model to predict user behaviour and manage complex player journeys. In Brazil’s highly competitive landscape, these innovations are crucial for staying ahead,” Simon Lidzén, Co-Founder and CEO at Fast Track, said.
“We are excited about this partnership and look forward to enhancing our market position in Brazil through advanced marketing strategies. By using Fast Track’s solutions, we aim to optimise player engagement and drive meaningful growth. With this partnership, we are confident about our future in Brazil and in our ability to thrive in this competitive market,” Marcílio da Silva Santos, CEO at Pagol.Bet, said.
“The Brazilian market has huge potential, and now is the time to get ahead. With Fast Track’s tech, we’re set to drive growth, and our players will benefit greatly thanks to the new content we’ll deliver. This partnership will allow us to better segment and target players while leveraging AI to minimise manual work and speed up processes,” Anderson Smith, CGO at Pagol.Bet, said.
Conferences
Quick Custom Intelligence Celebrates Milestone Success at the 2024 Global Gaming Expo
Quick Custom Intelligence (QCI) capped off a remarkable appearance at the Global Gaming Expo (G2E), held from October 7 to 10, 2024, with a series of exciting announcements that solidified their position as a leader in AI-driven casino intelligence software.
The highly anticipated event saw QCI unveil the latest version of the QCI Enterprise Platform, which delivers unprecedented features designed to optimize casino operations and revenue. Attendees also witnessed the reveal of QCI’s latest AI technology, which continues to push the boundaries of what’s possible in gaming analytics and intelligence.
Adding to the excitement, QCI’s Chief Technology Officer Andrew Cardno was honored with the prestigious Lifetime Achievement Award from Gaming & Leisure for his contributions to the gaming industry over the past three decades. This award reflects Cardno’s lasting impact on data-driven decision-making in casinos, setting industry standards for innovation.
In addition to this accolade, Andrew Cardno and QCI CEO Dr. Ralph Thomas proudly announced the release of their eleventh book, The Math That Gaming Made – Compendium, an in-depth exploration of the mathematical principles that shape the gaming industry today. The book promises to serve as a valuable resource for professionals seeking to enhance their understanding of data science in gaming.
“We couldn’t have asked for a better platform to showcase our latest innovations,” said Dr. Ralph Thomas, CEO of QCI. “The Global Gaming Expo has always been a key event for us, and this year exceeded our expectations. The response to our new QCI Enterprise Platform has been overwhelmingly positive, and we are excited to continue shaping the future of the gaming industry.”
Andrew Cardno shared his thoughts on the event and his recent recognition: “Receiving the Lifetime Achievement Award from Gaming & Leisure is an incredible honor. But what excites me the most is the energy and enthusiasm we saw from our customers and industry peers at the expo. The latest advancements in AI technology we introduced will redefine how casinos harness data, and I’m proud to be at the forefront of that transformation.”
Victor Rocha, a prominent figure in the gaming industry, commented on the electric atmosphere at QCI’s booth: “The excitement surrounding QCI’s new offerings was palpable. From the advanced AI capabilities to the enhanced functionality of the QCI Enterprise Platform, it’s clear that QCI is leading the charge in innovation. Visiting their booth was a highlight of the show.”
The 2024 Global Gaming Expo was an undeniable success for QCI, further solidifying the company’s role as a pioneer in the gaming technology space. With their latest developments and the release of The Math That Gaming Made – Compendium, QCI is well-positioned to drive the gaming industry forward.
Latest News
Bally’s Interactive Launches Bally Bet Sportsbook App in Tennessee
Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, announced the official launch of the Bally Bet Sportsbook app in Tennessee, marking its expansion into the tenth state. This milestone comes on the heels of recent successful Bally Bet launches in Massachusetts and Maryland.
Sports enthusiasts across the Volunteer State can now revel in the comprehensive offerings of the Bally Bet sportsbook app. With a wide array of betting options, including spread, money line and total bets, as well as in-game betting and same game parlays, Tennessee sports fans will have an unparalleled wagering experience.
The newly introduced Parlay Zone, available on the app’s homepage, allows users to select and customize daily pre-built parlays from a variety of popular sporting events. Additionally, users can access the Picks tab on the homepage to gain valuable insights from industry-leading influencers through video clips. Picks, powered by Wager Games, also offers an extensive selection of pre-built and customizable parlays, ensuring a personalized and engaging betting experience.
As an official sports betting partner of the Nashville Predators, Bally Bet has actively engaged with the team’s fan base running social promotions like the “Goals for Gear” official Predators jersey giveaway on the @BallyBet Instagram channel, Bally Bet has fostered a strong connection with the Predators’ loyal supporters. With the app’s launch, fans can anticipate even more exciting in-arena and social activations throughout the NHL season.
Latest News
Interblock Launches a New Category AMUSE
This year’s G2E was a great success for Interblock. The company has garnered exceptional feedback for its ground-breaking innovations in the table games sector.
Attendees were thoroughly impressed by Interblock’s commitment to advancing the future of gaming, with many recognizing the company as a pivotal force in reshaping the casino landscape.
At the forefront of Interblock’s showcase was the highly anticipated AMUSE product line, which is not just a collection of games but a transformative concept that aims to establish an entirely new section of the casino floor dedicated to amusement games. Traditionally, casino floors have been divided into two main sections: table games and slots. Just a decade ago, electronic table games (ETGs) were an emerging concept, and due to Interblock’s innovations, they have evolved into a distinct third section of the casino floor, complete with dedicated reporting and operational strategies. Now, with the introduction of AMUSE, Interblock is poised to create the fourth section—an engaging and interactive space that focuses on amusement-style gameplay, appealing to a broader audience.
AMUSE uniquely combines amusement-style gameplay with RNG-based wagering, presenting a fresh and engaging approach to casino entertainment. Attendees were particularly captivated by standout titles such as Marble Run, a gravity-driven betting experience, Dragon Roulette, featuring an exciting multi-ball bonus stage, and Free Fall Roulette, which incorporates pinball-style mechanics to create an interactive twist on the classic game. The AMUSE product line is set to revolutionize how players interact with gaming environments, making them not just participants but active players in a fun, social experience.
The Interblock booth also highlighted a diverse array of other cutting-edge products that reinforce the company’s leadership in table games. Frenzy Roulette emerged as a notable offering, captivating players with its high-energy, continuous-action gameplay, securing its status as a favorite on the show floor. Additionally, the innovative Smart Pit, which seamlessly integrates live dealer interaction with advanced automation, achieved its second consecutive gold win from the GGB Gaming & Technology Awards 2025 for “Best Table Game Product or Innovation” at the show. This prestigious accolade underscores Smart Pit’s transformative impact on table game management, enhancing efficiency, automating payouts, and enriching player engagement.
The Universal Cabinet series also drew attention with its stunning visuals and flexible configurations, featuring popular games like Blackjack, Craps, and Roulette. The excitement continued at the Stadium, where social gaming met unparalleled versatility with the introduction of Marble Maze, another innovative addition from the AMUSE lineup specifically designed for Stadiums and Pulse Arenas, along with MegaMania. Standalone games, including Reel Roulette and Bonus Wheel Roulette, were also met with significant enthusiasm.
Interblock further solidified its position with strategic partnerships and acquisitions. At G2E, the company partnered with Eclipse Gaming to showcase class II games and introduced affordable, high-quality ETG solutions from its recent majority acquisition of Zuum Limited—both expansions offering broader market appeal.
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