Latest News
Harrah’s Cherokee Valley River’s New Hotel Tower Nears Completion
Harrah’s Cherokee Valley River Casino & Hotel has shared significant updates on the development of the highly anticipated Valley Tower. Valley Tower marks the latest milestone in Harrah’s Cherokee Valley River’s $275 million expansion project, following the opening of a 25,000 square-foot expanded casino floor this past May.
Construction on the Valley Tower has progressed substantially, with exterior wall panel installation complete and framing fully finished up to level 11. Key systems such as mechanical, electrical, plumbing, and fire sprinklers are now in place across all floors, while drywall and insulation have been installed from levels one through nine. In the coming months, teams led by Robins & Morton will focus on interior finishes, wiring low-voltage and fire alarm systems, and building out IT and electrical rooms.
Once complete, Valley Tower will embody the spirit of the valley and beauty of the adjacent Nantahala National Forest, creating a new sense of luxury on site. Lodgers will be greeted by an onyx stone reception desk set against custom wood paneling, with warm wood tones, organic furnishings, and forest-inspired carpeting that will enhance the inviting atmosphere.
“We’re thrilled to share our progress made to Valley Tower and are eager to welcome guests to experience the luxurious new rooms and enhanced amenities soon. Every detail of the Valley Tower has been thoughtfully designed with our guests’ comfort and enjoyment in mind,” said Lumpy Lambert, General Manager of Harrah’s Cherokee Valley River Casino & Hotel.
In addition to nearly doubling the amount of hotel rooms currently offered, Valley Tower will also host a lineup of luxe amenities including the 12,000 square-foot rooftop restaurant providing enchanting mountain views, the 9600 square-foot salon and spa, and year-round indoor pool. The development of these additions is on-schedule for an early 2025 opening.
Guests can begin booking rooms online for stays at Valley Tower starting on 1 March 2025. While this is the first available date to book online, the property anticipates having rooms turned over sooner in late 2024.
To accommodate the influx of casino goers and lodgers, Harrah’s Cherokee Valley River is also nearing completion of their new 5-story parking deck. The structure’s concrete slab is now finished with all precast elements installed. In the coming weeks, crews will finish caulking and sealing expansion joints, striping parking spots, and installing the deck’s elevators and electrical and mechanical rooms.
The new amenities will also introduce new positions in hotel, food and beverage, facilities, and retail in the coming months. Wages start at $15/hour, and all Harrah’s Cherokee Team Members have access to the tuition/certification reimbursement program and career growth opportunities within Harrah’s Cherokee Casinos.
Latest News
Caesars Entertainment Closes Sale of the LINQ Promenade
Caesars Entertainment announced the closing of the previously announced sale of the LINQ Promenade to a joint venture formed between TPG Real Estate (TPG) and the Investment Management Platform of Acadia Realty Trust (Acadia) for $275 million. Concurrent with the closing of the transaction, Caesars made a $275 million voluntary prepayment of the Term Loan B due 2030 with the proceeds from the transaction.
Latham & Watkins LLP and Brownstein Hyatt Farber and Schreck LLP represented Caesars on the transaction. Kirkland & Ellis LLP provided transaction counsel to TPG & Acadia.
Latest News
The Stampede Continues with Aristocrat Interactive’s Buffalo Gold Max Power
Aristocrat Interactive, Aristocrat’s online Real Money Gaming (RMG) division, announced that the stampede continues with the launch of Buffalo Gold Max Power in the US. This marks the fifth online game in the award-winning and iconic Buffalo portfolio, following the success of Buffalo, Buffalo Gold Collection, Buffalo Chief, and Buffalo Gold Revolution.
Buffalo Gold Max Power builds on the legacy and popularity of Buffalo Gold, a fan-favorite in land-based casinos. This online adaptation is born to entertain with new features powered by Aristocrat’s proprietary Max Power mechanic, offering players up to 46,656 ways to win free spins and collect Gold Buffalos. With dynamic reels that vary from 2 to 6 symbols on every spin and a redefined feature, Buffalo Gold Max Power is ready to create a stampede of excitement.
“For more than a decade, our iconic Buffalo games have captivated players as some of the most iconic slot games in land-based casinos. With Buffalo Gold Max Power, we’re bringing this timeless favorite online with enhanced gameplay and features that players will love. The launch in New Jersey is an exciting milestone as we continue to deliver innovative and memorable gaming experiences globally,” said Josh Morris, SVP Content at Aristocrat Interactive Content & Aggregation.
Earlier this year, Buffalo was awarded the winner of the Top Performing Omni-Channel Slot at the EKG Awards. The launch of Buffalo Gold Max Power is the latest step in Aristocrat Interactive’s strategy to expand Aristocrat’s industry-leading content portfolio into the online space. The game is currently available with online operators in New Jersey, Ontario, Canada and the UK, with more markets to follow overtime.
Compliance Updates
JCM Global Receives Approval to Operate in West Virginia
JCM Global announced that it has successfully passed regulatory review and received a manufacturer’s license from the West Virginia Lottery Commission. The license enables JCM to directly sell to and service customers in the state.
“At JCM, we are committed to our customers. While attaining licensing was not required, we pursued it because it allows us to directly provide JCM’s leading technology and advanced systems, backed by our world-class service, and support, resulting in faster service times and simplifying the entire relationship between JCM and our customers,” said JCM SVP – Sales, Marketing & Operations Dave Kubajak in a statement.
JCM recently announced it has attained licenses in Colorado and New Mexico, bringing the company’s total number of active gaming licenses to 177.
In West Virginia, JCM will provide technology, including the iVIZION bill validator; ICB Intelligent Cash Box System, which boosts security and efficiencies across the gaming floor; and the GEN5 thermal printer, which delivers TITO, personalized promotions, and rewards directly to the player.
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