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Harrah’s Cherokee Valley River’s New Hotel Tower Nears Completion

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Harrah’s Cherokee Valley River’s New Hotel Tower Nears Completion

 

Harrah’s Cherokee Valley River Casino & Hotel has shared significant updates on the development of the highly anticipated Valley Tower. Valley Tower marks the latest milestone in Harrah’s Cherokee Valley River’s $275 million expansion project, following the opening of a 25,000 square-foot expanded casino floor this past May.

Construction on the Valley Tower has progressed substantially, with exterior wall panel installation complete and framing fully finished up to level 11. Key systems such as mechanical, electrical, plumbing, and fire sprinklers are now in place across all floors, while drywall and insulation have been installed from levels one through nine. In the coming months, teams led by Robins & Morton will focus on interior finishes, wiring low-voltage and fire alarm systems, and building out IT and electrical rooms.

Once complete, Valley Tower will embody the spirit of the valley and beauty of the adjacent Nantahala National Forest, creating a new sense of luxury on site. Lodgers will be greeted by an onyx stone reception desk set against custom wood paneling, with warm wood tones, organic furnishings, and forest-inspired carpeting that will enhance the inviting atmosphere.

“We’re thrilled to share our progress made to Valley Tower and are eager to welcome guests to experience the luxurious new rooms and enhanced amenities soon. Every detail of the Valley Tower has been thoughtfully designed with our guests’ comfort and enjoyment in mind,” said Lumpy Lambert, General Manager of Harrah’s Cherokee Valley River Casino & Hotel.

In addition to nearly doubling the amount of hotel rooms currently offered, Valley Tower will also host a lineup of luxe amenities including the 12,000 square-foot rooftop restaurant providing enchanting mountain views, the 9600 square-foot salon and spa, and year-round indoor pool. The development of these additions is on-schedule for an early 2025 opening.

Guests can begin booking rooms online for stays at Valley Tower starting on 1 March 2025. While this is the first available date to book online, the property anticipates having rooms turned over sooner in late 2024.

To accommodate the influx of casino goers and lodgers, Harrah’s Cherokee Valley River is also nearing completion of their new 5-story parking deck. The structure’s concrete slab is now finished with all precast elements installed. In the coming weeks, crews will finish caulking and sealing expansion joints, striping parking spots, and installing the deck’s elevators and electrical and mechanical rooms.

The new amenities will also introduce new positions in hotel, food and beverage, facilities, and retail in the coming months. Wages start at $15/hour, and all Harrah’s Cherokee Team Members have access to the tuition/certification reimbursement program and career growth opportunities within Harrah’s Cherokee Casinos.

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IGT Wheel of Fortune Video Poker Makes Global Debut at Downtown Grand Hotel & Casino in Las Vegas

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International Game Technology PLC announced that it recently introduced its much-anticipated Wheel of Fortune Video Poker game in the world’s most prolific video poker market: Las Vegas, Nev. Guests of Downtown Grand Hotel & Casino (Downtown Grand) in Downtown Las Vegas became the first players in the world to enjoy legendary IGT multi-hand video poker paired with the puzzle-solving, wheel-spinning fun of Wheel of Fortune via IGT’s Wheel of Fortune Video Poker game.

“Becoming the first casino in the world to offer IGT’s Wheel of Fortune Video Poker was an exciting moment for Downtown Grand and one that generated palpable buzz and significant play on our gaming floor. For decades, our players have enjoyed IGT video poker and Wheel of Fortune slots, so combining the DNA of those two products to create something new is an exciting proposition for our players,” said Rick Coltor, Slots Manager at the Downtown Grand Las Vegas.

“Launching IGT Wheel of Fortune Video Poker in Las Vegas, the world’s largest video poker market, marked another important milestone in the rollout of our expanded Wheel of Fortune games portfolio. Our Wheel of Fortune Video Poker game delivers an ideal blend of proven multi-hand poker, jackpot excitement and the signature elements of Wheel of Fortune games that have propelled the theme’s success for more than 25 years,” said Nick Khin, IGT President, Global Gaming.

IGT’s Wheel of Fortune Video Poker is currently available on the CrystalCurve cabinet. Wheel of Fortune Video Poker incorporates the franchise’s famous puzzle-solving features and the iconic “Wheel Bonus” that has had players chanting “WHEEL-OF-FORTUNE!” for decades. The multi-hand poker game is available in triple-play, five-play and ten-play configurations and can award players 30,000, 50,000 or 100,000 credits, respectively, for a dealt royal flush.

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MLB Players Sign Licensing Agreement with PENN Entertainment

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MLB Players Inc., a commercial affiliate of the Major League Baseball Players Association, and OneTeam Partners announced they’ve reached a licensing agreement with PENN Entertainment.

The agreement designates PENN’s sports betting platforms – ESPN BET in the U.S. and theScore BET in Canada – as Officially Licensed Sportsbooks of MLBPI.

PENN now has the rights to use MLB player names, images and likenesses on its sports betting platforms, marketing assets and promotional campaigns.

The deal also includes PENN’s retail sportsbook operations (32 retail sportsbooks at its casino properties, including 19 under the ESPN BET brand).

Last fall, FanDuel and MLBPI reached a similar licensing agreement after the MLB players’ union sued FanDuel and Underdog Fantasy in New York Supreme Court, accusing them of using the names and likeness of ballplayers on their players without permission.

”As baseball season gets underway, we’re excited to offer fans an enhanced betting experience that includes player likenesses, expanded wagering options and a more dynamic product. Partnering with MLB Players Inc. strengthens our connection to the league and its star players and creates additional opportunities to engage fans throughout the season,” said Jason Birney, Vice President of Operations at PENN Interactive.

OneTeam Partners specializes in commercializing group licensing rights for professional athlates, and is a joint venture between the NFL Players Association, MLB Players Association, Women’s National Basketball Players Association, MLS Players Association, and U.S. Women’s National Team Players Association.

“By integrating MLB player rights into PENN Entertainment’s platforms, this partnership brings fans closer to the game while unlocking new business opportunities in sports betting. It highlights the growing influence of players in shaping premium, fan-focused betting experiences while enhancing player NIL rights and widening distribution,” said Frank Arthofer, President of OneTeam Partners.

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Caesars Entertainment Debuts its First Live Dealer Studio Inside One of its Caesars Rewards Destinations

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Caesars Entertainment Inc. announced the launch of its first branded, live dealer studio inside one of its world-class destinations made possible through its partnership with Evolution. The debut of the space inside Tropicana Atlantic City in New Jersey marks the second custom studio made for Caesars live dealer offerings on its online casino platforms following the launch of its first such studio in Pennsylvania earlier this year.

Players 21 and older on Caesars’ online gaming platforms Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino can now enjoy a live dealer experience on mobile that draws inspiration from table game play at the Las Vegas Strip’s most iconic casino, Caesars Palace.

“The opening of this branded studio at one of our Caesars Rewards destinations introduces the newest addition to our ever-expanding online gaming platforms. We’re always striving to marry the world-class experiences our players enjoy at our destinations with the online casino play they love,” said Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.

The New Jersey studio features five blackjack tables, which includes a VIP-exclusive blackjack table, one baccarat table and one roulette table. The tables feature custom felts with imagery and branding from iconic Caesars destinations on the Las Vegas Strip including Caesars Palace & Horseshoe. The studio also caters to VIP players, much like Caesars Rewards destinations, with a VIP-exclusive blackjack table offering an authentic 1-to-1 live high-limit blackjack experience, that could previously only be found in a physical casino.

“Evolution is thrilled to open a second dedicated Caesars live dealer studio inside Tropicana Atlantic City. This studio was made possible through our close partnership with Caesars. Once fully operational, it will generate approximately two hundred job opportunities in Atlantic City. We’re very proud to see a concrete example of how iGaming helps to create jobs and develop the workforce in our local communities,” said Jacob Claesson, Chief Executive Officer of Evolution North America.

Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino are available on iOS, Android, and desktop for those 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. Each platform offers a dynamic online casino experience with a range of unique Caesarsbranded games alongside hundreds of classic land-based casino favorites and core casino game mechanics, including high limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette, and more.

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