Scientific Games and the Kentucky Lottery will continue a successful Scratch-Off game management partnership for another decade, driving maximum funding for Kentucky college scholarships. While Scientific Games has served as the Kentucky Lottery’s primary Scratch Off game provider since 1989, the Scientific Games Enhanced Partnership program with the Kentucky Lottery began in 2018 and has propelled the Kentucky Lottery to one of the top 20 performing instant game lotteries in the world. The SGEP program helped responsibly grow Kentucky Lottery Scratch Offs to a more than $940 million product category, entertaining players and benefiting students in the state.

Mary Harville, Kentucky Lottery President and CEO, said: “The Kentucky Lottery is always looking for new and exciting games to offer our players and retailers, and the Lottery’s continued partnership with Scientific Games will ensure we are doing just that. Creative and top-performing Scratch Offs bring the players into retailers, which in turn helps the Kentucky Lottery increase our revenues each year. This allows us to fund the many scholarships for Kentucky’s students and families. We look forward to working with Scientific Games to carry out this mission in the years ahead.”

SGEP is used by some of the world’s top-performing instant game lotteries, including five of the top six in the US. Driven by data analytics and patented technologies, the program optimizes the Kentucky Lottery’s Scratch Offs through portfolio management and optimization, game design services, advanced logistics, licensed brand services, digital services and retail sales and marketing support. SGEP drove 31% better performance for U.S. lotteries using the program in fiscal year 2023-24 (MAP weekly per capita sales).

John Schulz, President of Americas and Global Instant Products for Scientific Games, said: “The Kentucky Lottery has always taken an innovative, collaborative approach to growing its Scratch Off product category, and moving to the SGEP program was a very strategic business decision. Our partnership has proven to be highly successful, keeping the product pipeline flowing with exciting and innovative games to Kentucky Lottery retailers and players and protecting funding for scholarships for Kentucky students.”

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Since 1999, the Kentucky Lottery has funded more than $5 billion in scholarships and grants for Kentucky’s students and families. In addition, the partnership with Scientific Games has generated more than $1.6 billion in commissions to the Lottery’s network of 3500 retailers.

Scientific Games also provides the Lottery with licensed properties, including the sell-out ELF-themed holiday games and an award-winning digital customer relationship management program, which successfully drives omnichannel player engagement and retention for the Kentucky Lottery’s retail and iLottery.

Massachusetts Governor Maura Healey signed the fiscal year 2025 state budget that includes language legalizing online lottery sales for the Commonwealth of Massachusetts. Revenue from online lottery sales will support a grant program for early childhood education and care.

“We thank Governor Healey for her support of online Lottery and approving it in the final FY25 budget. This will allow the Lottery to keep pace with its competition and reach newer audiences. We are prepared to implement a safe and reliable iLottery that will produce significant resources for critical childcare services, which are so desperately needed across the state. Thank you to Speaker Ron Mariano, President Karen Spilka, and the Joint Ways and Means Committee for prioritizing this important policy change. And thank you to the legislators who have championed this issue. We are excited to get to work,” said State Treasurer Deborah B. Goldberg, Chair of the Massachusetts State Lottery Commission.

“Our team is excited to implement an online Lottery. We are ready and prepared to offer our players a modern lottery experience in a safe and accessible environment. At the same time, the Lottery is unwavering in its commitment to our dedicated retail partners who have helped us become the most successful lottery in the country,” said Mark William Bracken, Executive Director of the Mass Lottery.

The Lottery will be conducting a Request for Response to procure services for the operation of an online Lottery. Lottery officials anticipate launching its online platform in approximately 16 months. The legislation requires customers to be at least 21 years old to participate. The age requirement for retail Lottery sales remains 18.

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Pollard Banknote Limited announced an extension to its Instant Ticket Printing Services Agreement with the Interprovincial Lottery Corporation (ILC). The original contract term began on December 30, 2013, and under this extension Pollard Banknote will continue to provide instant tickets, game design, and related services through December 31, 2028, with an option to renew for an additional five years.

The contract extends the successful and collaborative partnership Pollard Banknote and ILC have established over the past 35 years. As a coordinating agent representing all five Canadian lottery organizations, ILC has worked with Pollard Banknote throughout the years to leverage a variety of print innovations and regionally-specific strategies to deliver top-selling national games to players, which have consistently been significant drivers of overall sales for Canadian lotteries. Two recent examples are ILC’s latest launch of its $50, $100, $150 game, featuring the eye-catching hues of neon ink, and the Mystery Multiplier ticket with Pollard Banknote’s Flip Scratch innovation that features pop-up windows with additional scratch-off areas. Most recently, Pollard Banknote collaborated with ILC to expand its presence into the digital lottery landscape with the latest iteration of its Jackpot family of games—a key number match series of tickets which includes a 2nd chance contest where players can play an online slots-style game to earn bonus entries with each code they enter.

“We look forward to continuing our strong partnership with Pollard Banknote. Their expertise and experience in the industry has allowed us to bring exciting new concepts and instant games to the Canadian market. The contract extension will allow us to continue to deliver innovative and creative games that players love and that will generate revenue for the vital programs the lotteries support throughout Canada and their respective provinces,” said Sarah Price, Director of National Games, ILC.

“Pollard Banknote is thrilled to have the opportunity to extend our partnership with the ILC. We are excited to continue providing innovative products that stand out at retail and extend the play experience into the digital landscape, with the ultimate goal of maximizing revenue for good causes across Canada,” said Brad Thompson, Vice President of Sales & Marketing at Pollard Banknote.

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