Latest News
PlayStar announces partnership with the New Jersey Devils and Prudential Center
Leading U.S. online casino brand partners with local NHL franchise to sponsor “Golden Goal Sweepstakes” and offer money-can’t-buy experiences to fans
PlayStar, the innovative, customer-focused online casino brand that’s currently taking the U.S. by storm, has announced it will be stepping up its engagement efforts in the Garden State after signing a partnership deal with the New Jersey Devils and Prudential Center.
As official partner of the New Jersey Devils and Prudential Center, the new collaboration will see PlayStar gain substantial exposure in the state both online via branded communications with the popular NHL franchise on the PlayStar website and offline during Devils home games at Prudential Center, where it will sponsor the ongoing “Golden Goal Sweepstakes.”
A season-long “Golden Goal Sweepstakes” promotion will enable Devils fans the chance to win $10,000 cash at every home game. If a goal is scored during the 11:00 – 10:00 minute mark in the 2nd period of a Devils’ game,
PlayStar will randomly select a winner from one of the players who entered a submission in the Golden Goal contest. The online casino will also be featured in in-game graphics and PA announcements at the arena. Not only that, PlayStar will be able to offer fans a number of money-can’t-buy experiences including VIP match packages, post-game photos on ice and more.
This partnership represents an exciting opportunity for PlayStar to build brand affinity and credibility among a highly-engaged audience.
Throughout the course of the 24-25 season, PlayStar will also look to leverage its partnership with the Devils to create further engagement opportunities, with current plans including the creation of co-branded ice-hockey themed gamification & leaderboards that will enable PlayStar customers to win tickets to upcoming games and events at Prudential Center.
Jon Bowden, Chief Marketing Officer at PlayStar, said: “Having already made such significant in-roads into the competitive New Jersey market, PlayStar is thrilled to announce that it will be partnering with the New Jersey Devils to bring even more locally-focused benefits to our players.
“Through our sponsorship of the ‘Golden Goal Sweepstakes’ promotion and our extensive presence at Prudential Center, we’ll be able to position the PlayStar brand in front of a highly-engaged online casino audience while also offering new and existing customers alike the chance to win VIP home game and concert tickets as well as many other money-can’t-buy experiences.”
Chad Biggs, Senior Vice President, Corporate Partnerships Activation, New Jersey Devils & Prudential Center, said: “The New Jersey Devils and Prudential Center are thrilled to welcome PlayStar as our first-ever online casino partner and sponsor of the ‘Golden Goal Sweepstakes.’ Together with PlayStar, we look forward to enhancing the fan experience with this in-game promotion and creating unique money-can’t-buy opportunities for fans to enjoy.”
Latest News
Endorphina Enters into Partnership with Luckia
Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.
Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”
Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.
Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”
Compliance Updates
eCOGRA Approved to Operate in Arizona, Indiana and Panama
eCOGRA, a leading international authority in Testing, Inspection and Certification services for the iGaming industry, has secured new regulatory approvals across three key jurisdictions: Arizona, Indiana and Panama. With these developments, eCOGRA strengthens its position in the U.S. and Latin American markets, offering excellence in compliance through their Quality, Speed, and Service promise.
This strategic expansion allows eCOGRA to conduct independent compliance audits and certification services in each region, addressing the growing demand for rigorous regulatory oversight in the fast-evolving global iGaming industry.
Securing approval in Arizona, where eCOGRA has now been licensed as an Event Wagering Ancillary Supplier, enables the International Testing Laboratory (ITL) to audit event wagering licensees in line with Arizona’s expanding regulatory landscape. Indiana, which introduced online sports betting in September 2019, has authorised eCOGRA to perform regulatory compliance audits, providing licensed operators with crucial assurance in meeting the state’s high standards.
In Panama, the Board of Gaming Control officially recognised eCOGRA as an Authorised Entity for Compliance Certification, specifically for slot machines and gaming software. This endorsement reinforces eCOGRA’s role as a trusted partner for operators seeking to meet stringent regulatory requirements in Latin America’s emerging iGaming sector.
“Our recent approvals in Indiana, Arizona, and Panama underline our dedication to continually expand our offering, to support our growing portfolio of clients with their global growth plans. We are committed to ensuring that we bring the same quality, speed and service that marks us out to both our clients and regulators in these dynamic markets,” said Will Shuckburgh, Group CEO of eCOGRA.
Bradley Khoury, Chief Technology Officer at eCOGRA, said: “Securing licensure as an Event Wagering Ancillary Supplier in Arizona and an Authorised Entity in Panama underscores our dedication to supporting responsible and sustainable iGaming operations. We are committed to driving trust and accountability within the industry by providing compliance solutions that uphold the highest standards.”
Latest News
Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro
Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.
With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.
Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.
Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users. Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”
Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.
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