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Amusnet and Betplay Toast to Success with Cocktail Rush by Melissa Martínez

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Amusnet, in collaboration with Betplay, celebrated the success behind the slot game Cocktail Rush by Melissa Martínez. On August 24, Bogotá hosted an exclusive event that left an indelible mark on the memories of Betplay’s VIP customers. The leading gaming provider continues to solidify its position in Latin America as an innovative and reliable partner, standing out for its ability to create personalized client experiences.

Cocktail Rush by Melissa Martínez was exclusively branded for Betplay, inspired by the charismatic brand ambassador Melissa Martínez. With over 3 million followers on Instagram, Melissa is one of Colombia’s most influential and beloved public figures. She embodies a vibrant and driven attitude that aligns with the company’s brand values.

Since its debut in March, the branded slot has captured local players’ attention and become one of the most popular games on the platform. The Bogota event commemorated this success and offered attendees the unique opportunity to meet their favourite celebrity. Guests enjoyed an exclusive meet-and-greet with Melissa, where they shared moments, took photos, enjoyed live music, and indulged in a delicious selection of food.

This event clearly reflects what Amusnet can offer its commercial partners: effective B2C strategies that enhance customer loyalty and create unforgettable experiences that strengthen brand loyalty. With Cocktail Rush by Melissa Martínez, Amusnet launched a game and an experience that has redefined the connection between players and their favourite gaming platforms.

Cocktail Rush is a video slot offering a tropical getaway to island shores, rewarding everybody with delicious cocktails. The game has a recognisable colourful design and cheerful sound effects that complement the player experience. Players should watch for the two Scatter symbols and the Expanding Wild across the 5 reels and 10-fixed lines, where a bunch of special features are also available to bring them extra rewards.

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Caesars Entertainment Closes Sale of the LINQ Promenade

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Caesars Entertainment announced the closing of the previously announced sale of the LINQ Promenade to a joint venture formed between TPG Real Estate (TPG) and the Investment Management Platform of Acadia Realty Trust (Acadia) for $275 million. Concurrent with the closing of the transaction, Caesars made a $275 million voluntary prepayment of the Term Loan B due 2030 with the proceeds from the transaction.

Latham & Watkins LLP and Brownstein Hyatt Farber and Schreck LLP represented Caesars on the transaction. Kirkland & Ellis LLP provided transaction counsel to TPG & Acadia.

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The Stampede Continues with Aristocrat Interactive’s Buffalo Gold Max Power

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Aristocrat Interactive, Aristocrat’s online Real Money Gaming (RMG) division, announced that the stampede continues with the launch of Buffalo Gold Max Power in the US. This marks the fifth online game in the award-winning and iconic Buffalo portfolio, following the success of Buffalo, Buffalo Gold Collection, Buffalo Chief, and Buffalo Gold Revolution.

Buffalo Gold Max Power builds on the legacy and popularity of Buffalo Gold, a fan-favorite in land-based casinos. This online adaptation is born to entertain with new features powered by Aristocrat’s proprietary Max Power mechanic, offering players up to 46,656 ways to win free spins and collect Gold Buffalos. With dynamic reels that vary from 2 to 6 symbols on every spin and a redefined feature, Buffalo Gold Max Power is ready to create a stampede of excitement.

“For more than a decade, our iconic Buffalo games have captivated players as some of the most iconic slot games in land-based casinos. With Buffalo Gold Max Power, we’re bringing this timeless favorite online with enhanced gameplay and features that players will love. The launch in New Jersey is an exciting milestone as we continue to deliver innovative and memorable gaming experiences globally,” said Josh Morris, SVP Content at Aristocrat Interactive Content & Aggregation.

Earlier this year, Buffalo was awarded the winner of the Top Performing Omni-Channel Slot at the EKG Awards. The launch of Buffalo Gold Max Power is the latest step in Aristocrat Interactive’s strategy to expand Aristocrat’s industry-leading content portfolio into the online space. The game is currently available with online operators in New Jersey, Ontario, Canada and the UK, with more markets to follow overtime.

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Compliance Updates

JCM Global Receives Approval to Operate in West Virginia

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JCM Global announced that it has successfully passed regulatory review and received a manufacturer’s license from the West Virginia Lottery Commission. The license enables JCM to directly sell to and service customers in the state.

“At JCM, we are committed to our customers. While attaining licensing was not required, we pursued it because it allows us to directly provide JCM’s leading technology and advanced systems, backed by our world-class service, and support, resulting in faster service times and simplifying the entire relationship between JCM and our customers,” said JCM SVP – Sales, Marketing & Operations Dave Kubajak in a statement.

JCM recently announced it has attained licenses in Colorado and New Mexico, bringing the company’s total number of active gaming licenses to 177.

In West Virginia, JCM will provide technology, including the iVIZION bill validator; ICB Intelligent Cash Box System, which boosts security and efficiencies across the gaming floor; and the GEN5 thermal printer, which delivers TITO, personalized promotions, and rewards directly to the player.

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