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MGM Resorts & BetMGM to Increase Responsible Gaming Messaging at NFL Stadiums During Upcoming Season
MGM Resorts International and BetMGM announced that they are once again partnering with the American Gaming Association (AGA) to promote Responsible Gaming Education Month (RGEM 2024) in September. The two companies will execute their responsible gaming campaign at designated National Football League (NFL) stadiums for the second year, with increased exposure for GameSense. GameSense is an industry-leading responsible gaming program first developed and licensed to MGM Resorts in 2017 by the British Columbia Lottery Corporation (BCLC). The program focuses on positive, transparent, and proactive engagements with guests and customers about how to gamble responsibly. With this development, GameSense marketing will appear more often and in more prominent venue locations during each game.
GameSense messaging will be promoted at the following stadiums:
• Acrisure Stadium (Pittsburgh Steelers)
• Allegiant Stadium (Las Vegas Raiders)
• Empower Field at Mile High (Denver Broncos)
• Ford Field (Detroit Lions)
• GHEA Field at Arrowhead Stadium (Kansas City Chiefs)
• M&T Bank Stadium (Baltimore Ravens)
• MetLife Stadium (New York Jets)
• Nissan Stadium (Tennessee Titans)
• State Farm Stadium (Arizona Cardinals)
In 2023, MGM Resorts and BetMGM were among the first gaming operators to promote responsible gaming through marketing within League stadiums.
“We’re excited to bring responsible gaming initiatives directly to fans in these NFL venues again this season. We are setting a new standard for safety and awareness in the industry. At BetMGM, we believe that protecting our players and promoting responsible play is essential to the future of sports betting,” Rhea Loney, Chief Compliance Officer at BetMGM, said.
BetMGM will also add to its catalog of advertisements in the coming months that highlight its comprehensive responsible gaming resources. The spots will feature brand ambassadors sharing engaging messaging, similar to its highly regarded responsible gaming commercial featuring NHL MVP Connor McDavid.
Also, coinciding with RGEM 2024, MGM Resorts is announcing a $440,000 contribution to fund responsible gaming research through the International Center for Responsible Gaming and Kindbridge Research Institute. These studies aim to advance industry best practices and fill significant research gaps on under-studied populations, including women military Veterans.
Stephen Martino, SVP and Chief Compliance Officer at MGM Resorts, said: “The importance of responsible gaming research funding cannot be overstated. As a gaming industry leader, it’s imperative that our company supports efforts to better understand the diverse impact gambling has on various populations, including those that may be at greater risk of developing problematic behaviors.”
Throughout RGEM 2024, MGM Resorts and BetMGM will continue to conduct extensive training to raise employee awareness of responsible gaming. Recently, MGM Resorts’ GameSense Advisor Program certified more than 500 customer-facing employees, equipping them with the skills and confidence to educate customers about casino games and empower them to make informed decisions. BetMGM will also deploy extensive employee training, including additional education for its VIP Staff, while advancing responsible gaming through lived experiences with its EPIC Global Solutions partnership.
Additionally in September, new GameSense messaging will be displayed prominently on table games throughout MGM Resorts’ properties nationwide. Similar messaging will continue to be featured on all slot machines, 8000 of which include QR codes offering access to responsible gaming information and educational materials from GameSense. Responsible gaming tips will also appear on MGM Resorts’ Las Vegas marquees and on more than 35,000 screens across the company’s portfolio. BetMGM will release improved responsible gaming tools within its platform as well. These tools are designed to help players manage their budgets, stay within their limits, and promote a responsible and sustainable entertainment experience.
MGM Resorts and BetMGM continue their partnership with the AGA’s “Have A Game Plan. Bet Responsibly.” public service campaign to educate new and seasoned bettors on responsible sports wagering. The campaign aims to protect customers and reinforces the use of regulated markets, which prioritizes player protection and safeguards.
Joe Maloney, SVP of Strategic Communications at American Gaming Association, said: “Collaboration is integral to strengthening our collective responsibility efforts. Both in their work with the AGA and throughout the legal, regulated gaming industry, MGM Resorts and BetMGM continue to be leaders in forming innovative partnerships that are advancing responsible gaming in meaningful ways.”
Wazdan, the leading gain-focused developer, is all set to head to the United States this May for the region’s premier iGaming gathering – SBC Summit Americas.
The supplier’s upcoming attendance in Florida at the Broward County Convention Centre, Fort Lauderdale, follows an impressive year of expansion across North America, with over 100 of its iconic titles now live with leading operators in Michigan, New Jersey, Ontario, Quebec and Pennsylvania.
A strong Wazdan cohort has been assembled for the summit, including the company’s CCO, Head of Sales, Head of Account Management, and a pool of Senior and leading Account Managers who will be on hand at Booth D650.
The studio’s portfolio of top-performing titles across the Americas are set to be showcased, featuring 9 Coins™, 15 Coins™ Grand Gold Edition, Mighty Wild™: Jaguar, Hot Slot™: 777 Cash Out, as well as the eye-catching new Burning Board™ Scratchcard offering set to revolutionise the scratchcard experience.
Attendees visiting Booth D650 will also have the chance to walk away with more than just industry insights and a deeper understanding of the Wazdan portfolio – with the supplier bringing the thrill of winning to SBC Summit Americas. Current and potential partners will be able to take part in exciting prize draws for iPhones, AirPods, AirTags and a range of additional Wazdan merchandise.
Running from May 13th to 15th, SBC Summit Americas is set to bring together more than 10,000 industry professionals and host over 400 exhibitors and sponsors, setting the stage for unparalleled networking, knowledge exchange, and growth opportunities in North, South, and Central America.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “SBC Summit Americas is where the industry’s future across the region takes shape. With over 100 certified games throughout the Americas, operating in more than 30 regulated markets and partnered with 1,500 plus operators worldwide, Wazdan is perfectly placed to lead the charge.
“Wazdan’s global presence has been underpinned by our ability to stay ahead of the curve, and we look forward to showcasing this to partners old and new, featuring a staggering $15.5 million promotional budget for the entirety of 2025 and our upcoming Burning Boards™ Scratchcard product.”
Innovative games provider ESA Gaming has received Brazilian Certification as it continues to focus on new markets.
The certification will allow ESA Gaming to distribute both its games and Game Aggregator System (GAS), to players and operators throughout Brazil.
With a mix of non-traditional content such as football-themed mine games and crash style games, as well as established casino classics, ESA’s games have a proven cross-selling capacity, without cannibalisation, helping sportsbooks to prolong brand loyalty and add revenue.
ESA Gaming has enjoyed a positive 12 months of growth, signing numerous agreements in key territories, as well as expanding its portfolio with the addition of multiple slot titles and, most recently, its first Plinko game; Plinko Drops.
The supplier also holds certifications in Portugal, Italy, Greece, Colombia, South Africa as well as an MGA supplier licence, highlighting the provider’s intentions to grow its product range in regulated markets.
Thomas Smallwood, CCO at ESA Gaming, said: “Receiving our Brazilian certification is a hugely exciting moment for us in our step towards expansion in LatAm. The Brazilian market has a huge potential and we are eager to see how our titles are received.
“It is the first important milestone of 2025 for us that we hope can act as a springboard for further growth.”
INTRALOT S.A. is pleased to announce that its U.S. subsidiary INTRALOT, Inc. has extended its gaming systems contract with the New Hampshire Lottery Commission for an additional seven years, ensuring continued cutting-edge technology and high-quality services support through September 2033.
This extension marks the continuation of a win-win partnership between INTRALOT and New Hampshire Lottery that began in 2010 and the first deployment of INTRALOT’s cutting-edge LotosX Omni gaming platform in the US. The platform will be deployed on Cloud infrastructure, ensuring New Hampshire’s lottery benefits from enhanced resilience, scalability, and top-tier security. As part of the agreement, New Hampshire’s lottery technology infrastructure will be upgraded with new INTRALOT terminals, the award-winning PhotonX (1700 units), as well as Gamestation self-service terminals and Dream Touch Flex vending machines (900 total).
“For more than 15 years, INTRALOT has been a critical partner of the New Hampshire Lottery, providing innovative solutions supporting our record growth,” said Charlie McIntyre, Executive Director, New Hampshire Lottery. “As part of this renewed partnership with INTRALOT, we are looking forward to offering our retail network new lottery terminals, and we are pleased to be offering our players two new self-service machines, including the touch screen Dream Touch Flex vending machines. Our mission in New Hampshire is to maximize net profit, all of which is earmarked for public education. Since 1964, we have raised nearly $3 billion for the students, teachers and schools in our state. We look forward to continuing our relationship with INTRALOT, whose advanced technology will assist in responsibly increasing both sales and our contributions to education.”
“We are delighted to be rolling out our LotosX technology with our second NASPL lottery”, said Richard Bateson, CEO of INTRALOT, Inc. “In New Hampshire we have a great partner, and we are a vendor to one of the most successful lotteries in the US. We look forward to working with Executive Director McIntyre and his team to support the next chapter of the New Hampshire Lottery Commission’s success”.
INTRALOT’s LotosX Omni platform integrates the most advanced technologies and operational features in the gaming industry and is already installed and operating at the British Columbia Lottery Corporation (BCLC) in Canada and in other countries such as Greece, the Netherlands, Germany, and Taiwan.
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