partnerships
Pro League Network teams up with Birches Health on Responsible Gaming & Problem Gambling initiatives

Pro League Network (PLN), the leading sports media and entertainment company producing sports purpose-built for a wagering audience and short form consumption has struck a strategic collaboration with Birches Health, a pioneering behavioral health provider focused on increasing access to Responsible Gaming resources and problem gambling treatment. Together, PLN and Birches Health aim to ensure that wagering on PLN sports is done in a healthy, sustainable manner through the production and promotion of clinician-led educational materials and support resources.
Pro League Network owns and operates a portfolio of sports that are produced for a wagering and digital-first audience generating tens of millions of impressions per week. PLN’s sports include viral sensations CarJitsu Championship, SlapFIGHT Championship, Ultimate Tire Wrestling, the much-anticipated str33t, professional mini golf and more. PLN readies, monitors, produces and distributes each sport for gaming-inclined audiences, monetizing through sports betting, broadcast rights, sponsorship and affiliate partnerships.
Birches Health will offer comprehensive, virtual support nationally to PLN’s audiences of over 500,000 subscribers, enabling them to engage in the PLN ecosystem in a healthy, sustainable way. The PLN audiences will have seamless access to cutting-edge online solutions that encourage responsible gaming best practices through direct integrations. Birches’ extensive offering of resources includes digital education, interactive learning modules and accessible treatment options.
Pro League Network Co-Founder and Partner, Mike Salvaris, said: “We strongly believe in responsible gaming and this is another important step in that direction. We’re proud to partner with Birches Health and look forward to offering their support to our fans.”
Elliott Rapaport, Founder of Birches Health, added: “Pro League Network’s audience includes a strong cohort of 18- to 34-year-old males, a demographic clinically proven to be more susceptible to at-risk gambling behaviors. Teaming up with PLN means we can provide users – at times new to these niche sports and betting opportunities – with educational resources, customized learning modules, and insurance-covered treatment, all to ensure we are reducing potential gambling harms together.”
Latest News
Truckee Gaming selects MOCHA for enterprise-wide Hospitality Upgrade

Truckee Gaming has selected Centennial Gaming’s MOCHA suite to enhance Loyalty, Slot Operations, and the overall Customer Experience across their gaming enterprise of ten casinos throughout the state of Nevada.
Centennial Gaming Systems today announced Truckee Gaming has selected MOCHA® for its burgeoning gaming enterprise. MOCHA (MObile Customer Hospitality Assistance) is Centennial’s native, industry-leading operations enhancement application. The initial installation was completed at Rail City Casino in Sparks, Nevada, and will soon begin rolling out across all Truckee-managed locations. Together, the companies will roll out MOCHA’s powerful club enhancement capabilities, newly released slot dispatch, slot maintenance tracking, and jackpot celebration features.
“We’ve chosen Centennial Gaming and MOCHA because of their cutting-edge technologies, driving efficient operations and great player service experiences within our operations. We look forward to a long and fruitful relationship with the Centennial Gaming team,” said Szymon Padkowski, Director of Marketing for Truckee Gaming LLC.
“We are thrilled to engage with Truckee Gaming,” said Darryll Pleasant, Owner of Centennial Gaming Systems. “Szymon and the Truckee team are innovative and forward-thinking. We are excited to work together and create new and exciting features and capabilities.”
International News
1/ST CONTENT and Italy’s MASAF form new partnership ahead of the Breeders’ Cup

Distribution deal sees leading racing provider for the Americas extend its scope into Italy’s local pool betting via governing body for horse racing
1/ST CONTENT, the pre-eminent provider of premium North and South American horse racing content and a key division of 1/ST, has continued to grow its international footprint in a new partnership with the Italian Ministry of Agriculture, Food Sovereignty and Forestry (MASAF) in the run-up to the Breeders’ Cup World Championships, one of the true highlights on the global racing calendar.
The deal now opens a breakthrough gateway for local pool betting on North American, South American and Turkish racing in Italy – and was soft-launched over last month’s 100th edition of the Hambletonian at The Meadowlands, NJ. This milestone renewal, the pinnacle of harness racing and a format of the sport which is particularly popular with Italian racing fans, fostered immediate fan engagement, as reported by MASAF this month via https://www.grandeippicaitaliana.it/.
The agreement kicks off with the 2025 flagship finale at the Breeders’ Cup World Championships in Del Mar (31 October – 1 November) and brings many of the premier stateside races to Italy, including the Pegasus World Cup (24 January) and the Triple Crown contests of Preakness 151 (16 May) and the Belmont Stakes (6 June). In the aggregate, 1/ST CONTENT’s extensive content portfolio maps approximately 90% of all North American racetracks, alongside South American and Turkish venues, neatly complementing Italy’s domestic sporting action with a reliable source of fast-settling betting content between 18:00 and 05:00 CET.
Italian and North American horse racing currently enjoy a strong reciprocal bond, thanks to three of Italy’s leading jockeys in Frankie Dettori, Umberto Rispoli and Antonio Fresu plying their trade in North America. These three Italian ambassadors were recently introduced to a mainstream global audience via Netflix’s acclaimed Race For The Crown.
1/ST CONTENT’s worldwide experience and customer base for pools betting features the Americas, Morocco, Italy, Singapore, Australia, Turkey, Sweden, France, New Zealand and Hong Kong. As a result, by leveraging 1/ST CONTENT’s unparalleled expertise in capturing and streaming elite live-racing events, bettors across Italy can now enjoy a best-in-breed international racing experience.
Key features of the deal include but are not limited to:
- Comprehensive Coverage:Â exclusive signals of all racetracks in the United States, Canada, South America and Turkey, ensuring an extensive and diverse range of racing content for Italian audiences.
- Cutting-Edge Technology:Â high-quality, immersive broadcasts, providing viewers with an unparalleled access to live racing and informative content that both engages the seasoned viewer and educates those unfamiliar with the sport.
- Enhanced Viewer Engagement:Â accompanying innovative marketing strategies, promotions, and engagement initiatives, enhancing the overall viewer experience and speaking to a dedicated racing community in Italy
Simon Fraser, Senior Vice President International at 1/ST CONTENT, said: “We’re thrilled to be working as a partner with MASAF on a program to rejuvenate their horse racing audience and breathe new life into the Italian industry. Our collaboration marks a cornerstone from which we can build together to ensure that racing is competitive with other betting options and further expands 1/ST’s global reach.”
Remo Chiodi, Director General for Horse Racing at MASAF, added: “This partnership is part of a broader framework aimed at strengthening relations between Italy and the United States in the horseracing sector: it is a path that consolidates ties between the two countries, enhances both our national excellence and international achievements, and opens up new opportunities for growth and exchange. It is a step that also involves breeding and training, while highlighting the image of Italian racing excellence in the United States, represented by our most renowned jockeys competing overseas.
“Thanks to this agreement, major American racing events will be broadcast free-to-air on EQU TV, expanding the television offering and allowing betting on the races within a fully integrated system. After years of challenges, Italian racing is redefining the entire sector to restore our sport to a position of strength, both at home and abroad.”
Latest News
N3on Joins Iggy Azalea as Partner and Co-Owner of MOTHERLAND Casino

Globally recognized streaming star N3on has officially partnered with Grammy-nominated artist and entrepreneur Iggy Azalea as co-owner of MOTHERLAND, the online casino and gaming platform pushing the boundaries of entertainment, gaming, and crypto culture.
Since launching, MOTHERLAND has distinguished itself as the sexiest and most entertainment-rich casino on the Internet, blending gambling, livestreaming, celebrity appearances, and community into a one-of-a-kind destination. N3on’s entry as a co-owner and partner signals a bold step forward in expanding the platform’s reach into the global gaming and streaming community.
MOTHERLAND, developed in collaboration with Kasino Labs and backed by crypto powerhouse Karatage, has become a leader in the new wave of digital entertainment. Players can enjoy slots, blackjack, poker, roulette, live dealer games featuring Playboy bunnies (official partners), influencer livestreams, sports betting, and an ever-growing pipeline of unique games and experiences.
With a massive global following built through streaming and content creation, N3on brings cultural relevance and direct engagement with the next generation of gamers, strengthening MOTHERLAND’s position as the ultimate fusion of crypto, casino, and entertainment.
“Joining Iggy as a co-owner of MOTHERLAND is more than just a business move, it’s about shaping the future of gaming culture. I’ve always believed the worlds of streaming, crypto, and entertainment were destined to collide, and MOTHERLAND is proof of that. Together, we’re building a casino that’s not only fun, but one that actually reflects the community and energy of the culture we live in,” said N3on, Partner and Co-Owner of MOTHERLAND.
Iggy Azalea added: “N3on’s partnership marks an incredible next chapter for MOTHERLAND. His influence and connection to the gaming community perfectly complement the bold, entertainment-first vision that has fueled this brand since day one.”
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