Gambling in the USA
FBM® brings Asian fortune to the United States with Jí Hǎo Link™
FBM® is ready to spread the golden wealth in the United States with the four slot themes of Jí Hǎo Link™ – Golden Lóng™, Fortunate Héping™, Eternal Fènghuáng™ and Great Weiyan™. This product line of Asian inspiration presents a new gaming experience to American players, merging captivating graphics and alluring sounds with amazing payouts offered by an attractive feature set.
The FBM slots portfolio keeps growing in the United States. After successful introductions of the Easy$Link™ and Mythic Link™ game suites, the global gaming brand takes another step in its growth path in the USA by installing Jí Hǎo Link at Hialeah Park Casino in Miami.
The brave white tiger, the powerful dragon, the wise turtle, and the eternal phoenix are the mythical creatures of the Jí Hǎo Link game suite united by a lucky pagoda that is deeply connected with ancient Asian culture.
WHAT DISTINGUISHES THE JÍ HǍO LINK GAMING EXPERIENCE?
Jí Hǎo Link delivers a vibrant entertainment experience to slot players in the US. The new games offer a diverse selection of features to ensure every moment is a thrilling adventure.
Heading these features is the astonishing Jí Hǎo Link bonus – a special feature triggered by the games’ pagoda which is sure to entice lucky slot players with potential riches. This bonus allows players to get a Mini, Minor, Major, or Grand jackpot and may also result in another fantastic prize. If players fill all 15 positions available on the reels, they will double the non-progressive prize amounts collected during the bonus rounds.
Players may also get their hands on the golden coins spread by Jí Hǎo Link through the activation of the Triple Wild and Wild Multiplier game features in free spins mode. Triple Wild is available on Golden Lóng and Fortunate Héping making the Wild symbols fill all the positions of reels 2, 3 or 4 to guarantee better chances for big wins. Wild Multiplier is available on Eternal Fènghuáng and Great Weiyan multiplying earnings up to 30 times with the X2, X3 or X5 factors in the Wild symbols.
EXPANSION IS FBM’S WATCHWORD
Expansion continues for FBM with the Jí Hǎo Link product line, also available under the trademark Jin Qián Link™ in other markets. Following successful installations in Spain and impressive expansion in Mexico, FBM launches the slots suite in the United States at Hialeah Park Casino with a promising introduction and immense growth potential.
In the sequence of this remarkable step, Mike Medlin (Sales & Operations Manager at FBM) expressed his gratitude to Javier Fernandez (Slots Director at Hialeah Park Casino) and Steve Calabro (General Manager at Hialeah Park Casino) for their continued loyalty and support to FBM’s operation in the market, once again proved with the Ji Hao Link debut in the United States through the Hialeah Park Casino facilities.
FBM strengthens its position in the United States adding a new option to its game portfolio. This new step reaffirms the global gaming brand’s commitment to growing its market presence in the US with reliable and innovative games that add value for casino operators and provide thrilling entertainment experiences to their players.
Gambling in the USA
Zula Casino Kicks Off its Spectacular 1-Year “Zula-versary” with a Month of Events and Promotions
Zula Casino launched its online social casino in the US exactly a year ago delivering more. More games. More rewards. More free-to-play entertainment through a personalized experience. Zula Casino marked its one-year launch by crossing the 1000 casino-game threshold – a milestone that positions it among the top platforms nationwide.
The month-long birthday bash intends to go over the top to give back to its amazing player community that helped make this first year so incredible. With its advent calendar format, players can unlock a special surprise each day ranging from a “Win-a-Vacation” event, a carnival event, free spins and new exclusive games, and a prize pool of over 25 billion Gold Coins (GC) plus 150,000 Sweeps Coins (SC) to be given out throughout the month. Over this period, Zula Casino will run other special events, including surprise happy hours with special coupons, various social media contests, and special giveaways.
“We’re incredibly proud of the player experience we’ve built over the last 12 months. The platform has garnered a substantial and loyal pool of players, and it’s not just because we offer one of the largest game selections from leading global providers, but also the exclusive experiences we’re providing, and the platform’s continued evolution with enhanced promotions, personalization, and seamless user experience,” said Tamar Laypan, Program Manager of Zula Casino.
Zula Casino has added over 1000 games across all categories over the past 12 months, including slots, jackpots, fish, table, plinko, megaways, crash, hold and win, tumble games, and more. These additions include top games like Big Bass Vegas and Fire Stampede, as well as branded exclusives like Gold Gold Gold 5000, supplied by Booming Games, and Sweet Bonanza 1000 by Pragmatic Play. With recent additions, Zula Casino now boasts 25 game providers, including Relax Gaming, Habanero, Evoplay, Pragmatic Play, RubyPlay, Gamzix, Let Us Entertain You Inc., to name a few.
Zula Casino flourished in a tough and highly competitive market, launching its proprietary-integrated platform in September of last year. With an average TrustPilot score of 4.6 and almost 9K reviews, the online social casino is among the highest-rated free-to-play sites in the market.
Zula Casino was also previously shortlisted for the prestigious Global SBC Awards in the category of “Rising Star in Casino”.
Gambling in the USA
NCPG Welcomes Diana Goode to the Board of Directors
NCPG has announced the appointment of Diana Goode to the National Council on Problem Gambling’s Board of Directors. Diana, who has served as the Executive Director of the Connecticut Council on Problem Gambling (CCPG) since May 2018, brings over 25 years of nonprofit leadership experience to this role.
In her time with CCPG, Diana has championed initiatives that address problem gambling and promote responsible gaming across Connecticut. Additionally, she has played an active role on the NCPG Affiliates Committee, contributing valuable insights from her years of experience.
Before joining CCPG, Diana held executive roles in nonprofits focusing on poverty alleviation and financial literacy in Connecticut. Her academic credentials include a degree from Dartmouth College and an MBA in Finance and Marketing from the University of Connecticut. She resides in the Greater Hartford area, where she remains deeply engaged in her community.
Diana will serve an interim appointment in the Affiliates seat on the NCPG Board of Directors until Spring 2025.
Gambling in the USA
Gaming Executives Positive on Current Business Conditions, Cautious on Future Growth Expectations
Overall Balance Sheet Health, Access to Credit Continue to Improve
In the face of slowing revenue expansion, gaming industry leaders continue to hold an overall positive view of the current business situation, with a notable improvement in credit conditions, according to the latest American Gaming Association (AGA) Gaming Industry Outlook.
The majority of respondents (88%) view the current state of the gaming industry as either good or satisfactory. Meanwhile, executives have a more conservative outlook on future business conditions, with respondents split on whether they expect conditions to improve over the next three-to-six months (3% net positive) and many expecting a decrease in customer activity (28% net negative).
“After years of very strong consumer gaming spending growth, expectations around customer activity over the next three to six months have cooled considerably,” said AGA Vice President of Research David Forman. “Still, gaming businesses remain well positioned, with executives touting strong balance sheets and more viewing access to credit as easy than restrictive for the first time in two years.”
Gaming Executive Panel
Since Q1, gaming executives’ sentiment has shifted, with a greater number of respondents now expecting a decline in customer activity over the next three to six months (28% net negative, up from 4% net negative in Q1). Despite this, panelists foresee improvements in overall balance sheet health (34% net positive).
Additionally, more executives reported access to credit as easy (19%) rather than restrictive (3%) for the first time in two years, and fewer cite interest rates as a major limiting factor than in the spring.
Hotel (56%) and food and beverage facilities (56%) continue to be the main and growing focus of capital investment among operators, followed by live entertainment (28%) and casino floor slots (22%).
Meanwhile, gaming equipment suppliers now believe their pace of capital investment and game sales will decelerate (13% net negative).
These expectations are impacted by evolving macroeconomic challenges, with uncertainty of the economic environment vaulting to the top of executive concerns (56%, up from 34% in Q1), followed by state regulatory concerns (31%), and inflationary or interest rate concerns and geopolitical risk (both 34%).
The Current Conditions Index
The Current Conditions Index for Q3 2024 was 97.3, which is consistent with real annualized contraction of 2.7 percent. The Current Conditions Index measures real economic activity in the industry, as measured by gaming revenue, employment and employee wages and salaries.
The Future Conditions Index
The Future Conditions Index, a leading indicator of changes in industry conditions, measured 98.9 in Q3. This indicates an environment in which real economic activity in the gaming sector, after controlling for underlying inflation, is expected to moderately decrease over the next six months (1.1% annualized rate).
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