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Aristocrat Gaming Unveils Official Partnership with Dallas Cowboys
Aristocrat Gaming and the Dallas Cowboys announced a multi-year partnership naming the company an Official Partner of the Cowboys. As an Official Partner, Aristocrat Gaming will have prominent signage throughout the stadium year-round, including in-stadium, on the concourse, and in-game branding. Additional features will include in-game promotions, digital integrations, and game-day activations at AT&T Stadium.
The news of this partnership further accentuates the game-changing multi-year slot licensing agreement with Aristocrat Gaming and the National Football League (NFL). The player-favorite NFL-themed games are available to play at casinos nationwide and have demonstrated proven performance. The team-selectable feature on the games allows fans a new way to engage with their favorite team, the Dallas Cowboys, both in the stadium and on the reels.
âWe are proud to be the newest partner of the Dallas Cowboys, one of the worldâs premier sports and entertainment organizations with a proud championed history, much like Aristocrat Gamingâs. With the success of the NFL Slots portfolio, we have been able to bring the excitement of fan-favorite teams like the Dallas Cowboys to casino floors across the country. We look forward to bringing even more innovative experiences to fans through this partnership,â Hector Fernandez, CEO of Aristocrat Gaming, said.
âThe Cowboys are excited to partner with Aristocrat Gaming to bring even more ways to entertain our fans. We pride ourselves on aligning with world-class partners, and Aristocrat Gaming has been a trailblazer in the gaming industry for decades. We are thrilled to work with the Aristocrat team on activation and branding opportunities throughout the year and to have our Cowboys marks featured on their slot machines nationwide,â Chad Estis, Executive Vice President of Business Operations of the Dallas Cowboys, said.
âAs The Official Casino of the Dallas Cowboys, WinStar World Casino & Resort is ecstatic to have Aristocrat Gaming as the newest member of the Dallas Cowboys family. The top-performing NFL Slots make this partnership a natural fit and we look forward to bringing new experiences to our patrons as a result of this announcement,â Jack Parkinson, President of WinStar World Casino & Resort, said.
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Aviatrix celebrates SĂŁo JoĂŁo festival in Brazil and beyond with new game splash
The multi-award-winning crash game Aviatrix is celebrating the most anticipated party in all of Brazil with a new game splash to mark the SĂŁo JoĂŁo festival.
The festival, which commemorates John the Baptist, is an important occasion across Brazil as well as other countries, celebrated vibrantly with music, forrĂł dancing, bonfires and more.
And now Aviatrix players can also join the action. First, they’ll notice a new icon representing SĂŁo JoĂŁo, and then they are greeted with a dedicated splash screen as the game loads that captures the magic of the festa.
Gabriela Novello, Head of Business Development LATAM at Aviatrix, said: âOur clients speak, and we listen. That’s why we have created this localized content, our new splash screen is all about bringing a little bit of the Festa Junina to Aviatrix players. This is an important cultural moment when the whole of Brazil comes together and celebrates, we want players to feel that excitement. Team Aviatrix will certainly be enjoying it.â
An important feature of Aviatrix is that the game can be seamlessly localized, both to specific countries and regions or around major events, including holidays and big sports tournaments, meaning the game always feels timely and relevant to players.
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Bragg Gaming Expands in Pennsylvania with BetMGM
Bragg Gaming Group has announced the launch of its newest games and Remote Game Server (RGS) technology with BetMGM in Pennsylvania.
This marks the third state in which Bragg content is live with BetMGM, following earlier launches including in Michigan in 2022 and New Jersey in 2023 respectively. BetMGM players in Pennsylvania can now enjoy popular titles such as âEgyptian Magicâ and âFairy Dustâ from Braggâs Atomic Slot Lab proprietary content studio with further titles set to follow.
Players will soon gain access to content from Braggâs Las Vegas-based proprietary content studio Wild Streak Gaming, as well as titles from multiple exclusive content partners under the Powered By Bragg program including King Show Games and Sega Sammy Creation.
This expansion underscores Braggâs commitment to delivering innovative and engaging content to players across North America. All online casino games delivered on Braggâs new RGS technology come with the Companyâs Fuze promotional tools, which offer player engagement features on games such as free rounds, tournaments, and quests.
H2 Gambling Capital projects Gross Win of over $2.5 billion for the regulated online casino market in Pennsylvania in 2024, illustrating the tremendous growth potential in the region.
Garrick Morris, Senior Vice President, Commercial for the US and Canada, at Bragg Gaming Group commented: âWeâre delighted to strengthen our existing collaboration with BetMGM to a third U.S. state, as part of our ongoing drive to provide the highest quality content to players in the U.S. iGaming market.
In developing high-quality engaging content, we want to contribute to the long-term success of our partners, and importantly provide a gaming experience which is exceptional for players.â
Oliver Bartlett, Vice President, Gaming, Product & Casino at BetMGM commented: âBragg has been a great partner for BetMGM in Michigan and New Jersey, and itâs exciting to now be able to expand that relationship to Pennsylvania.
Weâre confident that players in Pennsylvania will embrace this new online casino content which has proven to be popular in other regulated markets, with players already familiar with these titles from the land-based sector.â
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Duetto and SHR Announces Strategic Partnership
Duetto, a global leader in revenue management solutions, and SHR (an Access company), a leading provider of innovative and intelligent technology solutions for hotels and resorts, announced a strategic partnership designed to revolutionize the casino resort industry. Using Duettoâs Dynamic Rate Engine (DRE), SHR Group will enable its casino customers to deliver real-time personalized pricing online to maximize revenue, as well as increase occupancy and guest satisfaction.
The newly certified SHR<>DRE API connection returns real-time rates and restrictions on the customer level, offering loyalty program members special rates and comp rooms based on their lifetime value. This collaboration enhances the experience for players and streamlines operations for casino resorts.
âDuettoâs dynamic pricing model delivers real-time, value-driven promotions that evolve based on player activity and worth. Now, thanks to our integration with SHR, these players can be rewarded instantly and can book their discounted or comp rooms easily online, encouraging them to stay more often,â said John Lingos-Webb, Senior Director of Global Partnerships, Duetto.
âSHRâs award-winning booking engine now integrates real-time RMS lookups via Duettoâs Rate Engine API. This collaboration with Duetto expands SHRâs existing casino functionality and provides our customers with a wider range of tools to offer personalized rates and comp rooms to their loyalty guests,â said Dan Edmonds, VP Casino Strategy & Solutions, SHR Group.
With Duettoâs Open Pricing and dynamic discounting based on customersâ total worth, casinos can strategically determine which guests get a comped room or a discounted cash rate during high-demand versus low-demand periods, without the risk of over-investing and eroding the bottom line.
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